Lenora Houseworth

Experience

• 

  Walmart Marketplace

  Senior Copywriter

  Jul 2025 - Present

  Walmart is a multinational retail corporation operating a chain of hypermarkets, discount department stores, and grocery stores.

• Lenora She Wrote

  Senior Copywriter, Content Strategist, and Creative Director

  May 2018 - Present

  • Editorial writer and brand consultant for purpose-driven, forward-thinking brands.
  • Crafts compelling brand stories and editorial content for leading brands like Amazon Beauty, Milk Makeup, Squarespace, Microsoft, PayPal, SheaMoisture, VICE Media, Hulu, Vox Media, and Teen Vogue.
  • Collaborates with cross-functional teams to ensure brand messaging alignment and consistency across all platforms.
  • Developed innovative content strategies to engage target audiences and drive brand awareness and loyalty.
• 

  Calvin Klein

  Copywriter, Internal Communications & Events

  May 2023 - Apr 2025

  • Freelance copywriter who focuses on highlighting the company's thought leadership and new campaign initiatives.
  • Creates thought leadership articles positioning executives as key voices in fashion innovation, sustainability, and inclusion.
  • Ideates content strategy aligning messaging with social impact initiatives, enhancing employee engagement and brand perception.
• 

  Meta

  Senior Copywriter

  Aug 2022 - Jan 2023

  • Senior copywriter on the Instagram for Business product team.
  • Spearheaded B2B customer retention campaigns with a focus on audience segmentation and personalization, optimizing A/B testing processes.
  • Revamped copy for Instagram for Business, leading to a 28% increase in CTR and a 90% positive sentiment from 15M+ users.
  • Collaborated with the product team to enhance user experience, driving engagement through optimized content on Instagram’s B2B platform.
• 

  Parsons School of Design - The New School

  Freelance Copywriter

  Jan 2021 - Dec 2021

  • Freelance copywriter who oversaw and created email campaigns for the university's entrepreneur program newsletter.
  • Crafted compelling copy for email campaigns and blog posts targeting multi-creative entrepreneurs of diverse backgrounds.
  • Collaborated with the marketing team to ensure brand messaging consistency and engagement.
  • Implemented SEO strategies to increase organic traffic and improve online visibility.
• 

  Federal Reserve Bank of New York

  Senior Social Media Strategist

  Feb 2020 - Nov 2021

  • Social media strategist who oversaw online communication for the organization during COVID-19 lockdown restrictions, helping underserved communities stay informed.
  • Led social media initiatives to amplify the needs and impact of communities of color in the financial sector.
  • Developed and executed digital campaigns to raise awareness and drive engagement.
  • Collaborated with cross-functional teams to ensure alignment with organizational goals.
• 

  Bloomberg LP

  Global Lead, Corporate Social Media

  Jul 2019 - Jan 2020

  • Led global corporate social media strategy for fintech products, recruitment, philanthropy, and sustainability efforts in the U.S., Europe, and Asia.
  • Managed a $200K paid social media budget, resulting in a 31% increase in new hires YoY.
  • Achieved a 462% increase in video views on LinkedIn through strategic paid social media campaigns.
• 

  TED Conferences

  Contributing Writer

  Oct 2018 - Dec 2020

  • Crafted compelling content for TED Ideas Blog to drive traffic to the company website and YouTube channel to an audience of 27 million subscribers.
  • Focused on thought leadership and personal development to enhance brand visibility.
  • Contributed to increasing audience engagement for TED Conferences.
• 

  Essence Communications Inc.

  Contributing Writer

  Aug 2018 - Sep 2022

  • As a journalist, I researched and wrote compelling editorial pieces on wellness and beauty topics for Black women.
  • Collaborated with the editorial team to ensure content accuracy and relevance to the target audience.
  • Utilized strong storytelling skills to engage readers and drive traffic to the website.
• 

  Barnes & Noble, Inc.

  Social Media Marketing Strategist

  Jun 2015 - Aug 2017

  • Led the social media strategy at Barnes & Noble, Inc. in the Greater New York City Area, analyzing performance on Facebook, Twitter, and Instagram. Utilized tools like Sprinklr and Omniture to measure and optimize campaigns for increased engagement and brand awareness.
  • Developed and executed major social media campaigns to drive brand visibility and engagement.
  • Led cross-functional teams to ensure successful implementation of social media strategies.
• 

  Crohn's & Colitis Foundation of America

  Integrated Marketing Manager

  Apr 2012 - Jun 2015

  • I created and oversaw content execution for social media, website, and public relations communication for patients, donors, and the general public.
  • Created and strategized social media and website content to increase user engagement by 15% from 2012 to 2015.
  • Implemented innovative campaigns resulting in a 150% increase in Facebook engagement between 2013 and 2014.
  • Achieved a fourfold increase in website page views through regular updates and CMS management.

• Urban Influence Magazine/The National Urban League

  Editor

  May 2007 - Sep 2010

  Urban Influence Magazine/The National Urban League is a publication and organization focused on issues impacting urban communities.

• 

  CBS News

  Summer Intern

  Jun 2005 - Aug 2005

  CBS News is a global news organization providing around-the-clock news and information, known for its widely recognized programs.