Lenora H.

Walmart is a multinational retail corporation operating a chain of hypermarkets, discount department stores, and grocery stores.

• Editorial writer and brand consultant for purpose-driven, forward-thinking brands.
• Crafts compelling brand stories and editorial content for leading brands like Amazon Beauty, Milk Makeup, Squarespace, Microsoft, PayPal, SheaMoisture, VICE Media, Hulu, Vox Media, and Teen Vogue.
• Collaborates with cross-functional teams to ensure brand messaging alignment and consistency across all platforms.
• Developed innovative content strategies to engage target audiences and drive brand awareness and loyalty.

• Freelance copywriter who focuses on highlighting the company's thought leadership and new campaign initiatives.
• Creates thought leadership articles positioning executives as key voices in fashion innovation, sustainability, and inclusion.
• Ideates content strategy aligning messaging with social impact initiatives, enhancing employee engagement and brand perception.

• Senior copywriter on the Instagram for Business product team.
• Spearheaded B2B customer retention campaigns with a focus on audience segmentation and personalization, optimizing A/B testing processes.
• Revamped copy for Instagram for Business, leading to a 28% increase in CTR and a 90% positive sentiment from 15M+ users.
• Collaborated with the product team to enhance user experience, driving engagement through optimized content on Instagram’s B2B platform.

• Freelance copywriter who oversaw and created email campaigns for the university's entrepreneur program newsletter.
• Crafted compelling copy for email campaigns and blog posts targeting multi-creative entrepreneurs of diverse backgrounds.
• Collaborated with the marketing team to ensure brand messaging consistency and engagement.
• Implemented SEO strategies to increase organic traffic and improve online visibility.

• Social media strategist who oversaw online communication for the organization during COVID-19 lockdown restrictions, helping underserved communities stay informed.
• Led social media initiatives to amplify the needs and impact of communities of color in the financial sector.
• Developed and executed digital campaigns to raise awareness and drive engagement.
• Collaborated with cross-functional teams to ensure alignment with organizational goals.

• Led global corporate social media strategy for fintech products, recruitment, philanthropy, and sustainability efforts in the U.S., Europe, and Asia.
• Managed a $200K paid social media budget, resulting in a 31% increase in new hires YoY.
• Achieved a 462% increase in video views on LinkedIn through strategic paid social media campaigns.

• Crafted compelling content for TED Ideas Blog to drive traffic to the company website and YouTube channel to an audience of 27 million subscribers.
• Focused on thought leadership and personal development to enhance brand visibility.
• Contributed to increasing audience engagement for TED Conferences.

• As a journalist, I researched and wrote compelling editorial pieces on wellness and beauty topics for Black women.
• Collaborated with the editorial team to ensure content accuracy and relevance to the target audience.
• Utilized strong storytelling skills to engage readers and drive traffic to the website.

• Led the social media strategy at Barnes & Noble, Inc. in the Greater New York City Area, analyzing performance on Facebook, Twitter, and Instagram. Utilized tools like Sprinklr and Omniture to measure and optimize campaigns for increased engagement and brand awareness.
• Developed and executed major social media campaigns to drive brand visibility and engagement.
• Led cross-functional teams to ensure successful implementation of social media strategies.

• I created and oversaw content execution for social media, website, and public relations communication for patients, donors, and the general public.
• Created and strategized social media and website content to increase user engagement by 15% from 2012 to 2015.
• Implemented innovative campaigns resulting in a 150% increase in Facebook engagement between 2013 and 2014.
• Achieved a fourfold increase in website page views through regular updates and CMS management.

Urban Influence Magazine/The National Urban League is a publication and organization focused on issues impacting urban communities.

CBS News is a global news organization providing around-the-clock news and information, known for its widely recognized programs.