Lenora Houseworth

Remote, OR 97458, USA

Empowering Brands with Culturally-Forward, Conversion-Driven Copy | Olivia Pope With A Pen

With over 9 years of blending artful storytelling and strategic thinking, I'm a Senior Copywriter whose words act as a bridge, connecting brands to their diverse audiences. My superpower? Crafting copy that not only resonates but converts, whether it's through email, UX, social media, or video. I thrive in spaces where creativity meets data, leveraging SEO and analytics to ensure every piece of content not only sings but also performs. Dedicated to capturing the essence of contemporary culture, I specialize in engaging Millennial and Gen Z consumers, turning scroll-stopping content into tangible success for tech, lifestyle, and wellness brands. Let's make words work wonders together.
Lenora Houseworth

Experience

  • Walmart Marketplace

    Walmart Marketplace

    Senior Copywriter

    Jul 2025 - Present

    Walmart is a multinational retail corporation operating a chain of hypermarkets, discount department stores, and grocery stores.

  • Lenora She Wrote

    Senior Copywriter, Content Strategist, and Creative Director

    May 2018 - Present

    • Editorial writer and brand consultant for purpose-driven, forward-thinking brands.
    • Crafts compelling brand stories and editorial content for leading brands like Amazon Beauty, Milk Makeup, Squarespace, Microsoft, PayPal, SheaMoisture, VICE Media, Hulu, Vox Media, and Teen Vogue.
    • Collaborates with cross-functional teams to ensure brand messaging alignment and consistency across all platforms.
    • Developed innovative content strategies to engage target audiences and drive brand awareness and loyalty.
  • Calvin Klein

    Calvin Klein

    Copywriter, Internal Communications & Events

    May 2023 - Apr 2025

    • Freelance copywriter who focuses on highlighting the company's thought leadership and new campaign initiatives.
    • Creates thought leadership articles positioning executives as key voices in fashion innovation, sustainability, and inclusion.
    • Ideates content strategy aligning messaging with social impact initiatives, enhancing employee engagement and brand perception.
  • Meta

    Meta

    Senior Copywriter

    Aug 2022 - Jan 2023

    • Senior copywriter on the Instagram for Business product team.
    • Spearheaded B2B customer retention campaigns with a focus on audience segmentation and personalization, optimizing A/B testing processes.
    • Revamped copy for Instagram for Business, leading to a 28% increase in CTR and a 90% positive sentiment from 15M+ users.
    • Collaborated with the product team to enhance user experience, driving engagement through optimized content on Instagram’s B2B platform.
  • Parsons School of Design - The New School

    Parsons School of Design - The New School

    Freelance Copywriter

    Jan 2021 - Dec 2021

    • Freelance copywriter who oversaw and created email campaigns for the university's entrepreneur program newsletter.
    • Crafted compelling copy for email campaigns and blog posts targeting multi-creative entrepreneurs of diverse backgrounds.
    • Collaborated with the marketing team to ensure brand messaging consistency and engagement.
    • Implemented SEO strategies to increase organic traffic and improve online visibility.
  • Federal Reserve Bank of New York

    Federal Reserve Bank of New York

    Senior Social Media Strategist

    Feb 2020 - Nov 2021

    • Social media strategist who oversaw online communication for the organization during COVID-19 lockdown restrictions, helping underserved communities stay informed.
    • Led social media initiatives to amplify the needs and impact of communities of color in the financial sector.
    • Developed and executed digital campaigns to raise awareness and drive engagement.
    • Collaborated with cross-functional teams to ensure alignment with organizational goals.
  • Bloomberg LP

    Bloomberg LP

    Global Lead, Corporate Social Media

    Jul 2019 - Jan 2020

    • Led global corporate social media strategy for fintech products, recruitment, philanthropy, and sustainability efforts in the U.S., Europe, and Asia.
    • Managed a $200K paid social media budget, resulting in a 31% increase in new hires YoY.
    • Achieved a 462% increase in video views on LinkedIn through strategic paid social media campaigns.
  • TED Conferences

    TED Conferences

    Contributing Writer

    Oct 2018 - Dec 2020

    • Crafted compelling content for TED Ideas Blog to drive traffic to the company website and YouTube channel to an audience of 27 million subscribers.
    • Focused on thought leadership and personal development to enhance brand visibility.
    • Contributed to increasing audience engagement for TED Conferences.
  • Essence Communications Inc.

    Essence Communications Inc.

    Contributing Writer

    Aug 2018 - Sep 2022

    • As a journalist, I researched and wrote compelling editorial pieces on wellness and beauty topics for Black women.
    • Collaborated with the editorial team to ensure content accuracy and relevance to the target audience.
    • Utilized strong storytelling skills to engage readers and drive traffic to the website.
  • Barnes & Noble, Inc.

    Barnes & Noble, Inc.

    Social Media Marketing Strategist

    Jun 2015 - Aug 2017

    • Led the social media strategy at Barnes & Noble, Inc. in the Greater New York City Area, analyzing performance on Facebook, Twitter, and Instagram. Utilized tools like Sprinklr and Omniture to measure and optimize campaigns for increased engagement and brand awareness.
    • Developed and executed major social media campaigns to drive brand visibility and engagement.
    • Led cross-functional teams to ensure successful implementation of social media strategies.
  • Crohn's & Colitis Foundation of America

    Crohn's & Colitis Foundation of America

    Integrated Marketing Manager

    Apr 2012 - Jun 2015

    • I created and oversaw content execution for social media, website, and public relations communication for patients, donors, and the general public.
    • Created and strategized social media and website content to increase user engagement by 15% from 2012 to 2015.
    • Implemented innovative campaigns resulting in a 150% increase in Facebook engagement between 2013 and 2014.
    • Achieved a fourfold increase in website page views through regular updates and CMS management.
  • Urban Influence Magazine/The National Urban League

    Editor

    May 2007 - Sep 2010

    Urban Influence Magazine/The National Urban League is a publication and organization focused on issues impacting urban communities.

  • CBS News

    CBS News

    Summer Intern

    Jun 2005 - Aug 2005

    CBS News is a global news organization providing around-the-clock news and information, known for its widely recognized programs.

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