Chief Content Officer, Expert in Reaching Female Audiences
I've held executive content, brand marketing, and communications leadership roles at some of the biggest brands in women's media, from Refinery29 to The Skimm to InStyle. I have a proven track record of driving reach, relevance, and revenue for brands in the news, lifestyle, fashion, beauty, money, tech, and wellness spaces.
Julie oversaw our Comms and Brand Marketing efforts and was an invaluable partner. Her editorial perspective and deep understanding of media brought a fresh perspective on pitch angles, key messaging, and tactics, allowing us to break through in a chaotic and ever-evolving media environment. She is incredibly strategic, always ensuring any comms and marketing efforts laddered back to company objectives and we saw a tremendous increase in press visibility and impact under her leadership.
JP
Jess PepperVP of Communications, The Skimm
I’ve worked with Julie twice—at Time during a merger and at Refinery29 post-acquisition. She led through these transitions with grace, ingenuity, and a clear vision. At Refinery29, we partnered to rebuild a team, drive results, and reimagine the brand. Julie’s ability to balance storytelling, teamwork, and business priorities makes her an exceptional leader. I’d gladly work with her again.
SO
Simone OliverEditor In Chief, Refinery29
Work
How theSkimm plans to grow its new wellness newsletter to 1 million subscribers - Digiday
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Experience
Sep 2021 — Sep 2024
The Skimm
SVP of Content
The Skimm delivers news, money, wellness, and lifestyle content to an audience of 16 million women across platforms
Oversaw editorial, brand marketing, social, and comms departments and worked in lockstep with revenue, commerce, business development, and product teams to drive reach, relevance, and revenue for the brand.
Sep 2018 — Sep 2021
Refinery29
SVP of Editorial Strategy & Development
Refinery29 is a women's lifestyle brand that encompasses Unbothered and Somos, and reaches millions of young women across platforms.
Oversaw editorial, social, SEO, and newsletter teams and worked closely with partners across Vice and iD.
Sep 2017 — Sep 2018
Meredith Corporation
SVP of Content, Digital Lifestyle Group
The Time Inc. / Meredith Lifestyle Group encompassed InStyle, Real Simple, Travel + Leisure, Departures, Southern Living, Coastal Living, and Hello Giggles.
Oversaw the digital content teams for these brands and partnered closely with product, sales, and audience development teams to drive growth across the Meredith portfolio.
Sep 2013 — Sep 2017
BDG Media / Bustle
Executive Editor & Head of Brand
BDG is one of today's leading global media companies with a portfolio of distinct digital and experiential brands that shape culture.
Oversaw daily content across fashion, beauty, entertainment, news, and lifestyle on Bustle.com and partnered closely with product, sales, social, and product teams to drive audience and revenue growth.
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