Discover the benefits of hiring a virtual CMO, when to bring one on board, and the easiest way to hire remote expert marketing leaders for your business.
Karin Killander
Lisbon, Portugal
Brand & Comms Lead, Content Strategist & Writer
I help early-stage startups reach new audiences when going-to-market.
My background is in brand and community-building, working with founders across sectors including AI, SaaS, Climate Tech & The Future of Work.
I've worked in the tech ecosystem for the last 10+ years, both in VC and for venture-backed startups.
Work
Why AI won’t replace Marketers, but empower them 💪
https://tryarcane.com/blog/why-ai-won-t-replace-interns-but-empower-themA thought-leadership piece written for AI Agent Content Marketing Platform Arcane.
Space debris is an exponential problem. This founder has made it his life's mission to solve it
https://www.maddyness.com/uk/2025/02/07/space-debris-is-an-exponential-problem-this-founder-has-made-it-his-lifes-mission-to-solve-it/A feature piece I've written for European Tech Maddyness about ClearSpace.
- https://www.youtube.com/watch?v=20_DPiRweXY
I wrote the script for and directed an advertisement raising awareness of the impact of coaching.
Experience
Maddyness UK
Contributing Writer
Dec 2024 - Present
Maddyness is the destination for news and media relating to startups, entrepreneurship and innovation in Europe.
- I write monthly articles covering the intersection between technology and climate change.
Net Zero Insights
Fractional Content Lead
Apr 2024 - Present
Net Zero Insights is a market intelligence platform enabling the transition to a sustainable future by giving decision-makers access to the latest data and research.
- Led on Brand, PR & Communications
- Wrote articles covering Climate Tech
- Supported with content across all channels
Momentum
Founder
Mar 2024 - Present
MOMENTUM is a B2B content & storytelling studio for startups breaking new ground. We help founders communicate with impact to attract press, funding, talent and customers.
- Supporting founders across AI, SaaS, Climate Tech and The Future of Work
Connect Ventures
Head of Brand & Community
Apr 2023 - Feb 2024
Connect is pre-seed and seed stage VC firm investing in opinionated products, crafted with love and loved by many. Companies like Typeform, Truelayer, Lifebit, Oyster and Kheiron. We've been backing product-led founders since 2012. Our specialisms cut across SaaS, fintech, consumer, digital health and Web3.
- Organic marketing across website, LinkedIn, email & events
- Managed community of 200+ founders
- Led on PR & comms
Mosaic Ventures
Marketing & Comms Manager
Jun 2022 - Mar 2023
A leading early-stage European VC firm with headquarters in London. Mosaic invest $1-10m early, in those building daring adventures across Europe. Mosaic's partners have worked in leading Silicon Valley startups since the dawn of the Internet and have collectively amassed over 50 years in tech on both sides of the Atlantic.
- Brand-building through PR, content & events
- Increased monthly website traffic by 133%, newsletter open rate with 18% and content reads x14 in my first 6 months
- Secured press features in Tech Publications and supported founders with press releases
EZRA Coaching
Global Brand Manager
Jan 2021 - Mar 2022
Ezra is a digital coaching platform born out of WorkLifeLabs – an innovation lab by LHH exploring ideas and technologies that will change the industry for a generation.
- Helped launch EZRA’s new brand
- Ideated, produced and directed video content, articles & reports
- Managed social media & grew EZRA's LinkedIn followers by 80% within the first three months
Maaind
Brand & Community Consultant
Sep 2020 - Dec 2020
Maaind is a world-class AI and neuroscience team dedicated to creating responsible AI technology that deeply understands human emotion and behaviour.
Second Home
Global Head of Community
Dec 2015 - Sep 2020
Second Home is a workspace and cultural venue committed to supporting entrepreneurship, innovation, and community.
- I was one of Second Home's first 10 hires
- Headed up entrepreneurship programme 'Breakthrough' designed to help startups grow 10x faster
- Designed Community best practice and scaled programming across London, Lisbon, and Los Angeles
Makerble
Community Manager
Apr 2014 - Jul 2014
Makerble gives organisations the data collection, client management and reporting tools to measure their impact.