I build and run content functions for B2B startups that attract top investors, buyers and talent.
My work has doubled website traffic, doubled newsletter open rates and landed coverage in top-tier publications. I take an editorial approach, running content like a media brand. By working closely with teams to extract insights and stories, I produce original content that builds trust and credibility.
Previously built brands in-house for VCs and venture-backed startups across AI, SaaS, DeepTech, ClimateTech and Future of Work.
Karin was brought on to lead our content strategy, but her impact has gone far beyond that. As a freelancer, she brings not just exceptional copywriting and content expertise but also a strategic mindset that adds real value. Her deep understanding and experience of what it takes to go from 0-1 makes her an invaluable asset to any startup, especially within a small marketing team.
DP
Daga PajduszewskaFounding Marketer, Arcane
Work
$5.5M raise: How Magentic’s AI teammates unlock millions for supply chain and procurement teams - Magentic
STATEMENT is a storytelling studio for VCs and B2B startups. We craft editorial content that attracts top talent, press, customers and funding.
Clients span SaaS, DeepTech, ClimateTech, AI and Future of Work.
Supporting founders across AI, SaaS, Climate Tech and The Future of Work
May 2025 — Apr 2026
Telura
Fractional Head of Comms
Telura is a deep-tech company enabling access to geothermal energy anywhere.
Dec 2024 — May 2025
Maddyness UK
Contributing Writer
Maddyness is the destination for news and media relating to startups, entrepreneurship and innovation in Europe.
I write monthly articles covering the intersection between technology and climate change.
Apr 2024 — Dec 2025
Net Zero Insights
Fractional Content Lead
Net Zero Insights is a market intelligence platform enabling the transition to a sustainable future by giving decision-makers access to the latest data and research.
Led on Brand, PR & Communications
Wrote articles covering Climate Tech
Supported with content across all channels
Apr 2023 — Feb 2024
Connect Ventures
Head of Brand & Community
Connect is pre-seed and seed stage VC firm investing in opinionated products, crafted with love and loved by many. Companies like Typeform, Truelayer, Lifebit, Oyster and Kheiron.
We've been backing product-led founders since 2012. Our specialisms cut across SaaS, fintech, consumer, digital health and Web3.
Organic marketing across website, LinkedIn, email & events
Managed community of 200+ founders
Led on PR & comms
Jun 2022 — Mar 2023
Mosaic Ventures
Marketing & Comms Manager
A leading early-stage European VC firm with headquarters in London. Mosaic invest $1-10m early, in those building daring adventures across Europe.
Mosaic's partners have worked in leading Silicon Valley startups since the dawn of the Internet and have collectively amassed over 50 years in tech on both sides of the Atlantic.
Brand-building through PR, content & events
Increased monthly website traffic by 133%, newsletter open rate with 18% and content reads x14 in my first 6 months
Secured press features in Tech Publications and supported founders with press releases
Jan 2021 — Mar 2022
EZRA Coaching
Global Brand Manager
Ezra is a digital coaching platform born out of WorkLifeLabs – an innovation lab by LHH exploring ideas and technologies that will change the industry for a generation.
Helped launch EZRA’s new brand
Ideated, produced and directed video content, articles & reports
Managed social media & grew EZRA's LinkedIn followers by 80% within the first three months
Sep 2020 — Dec 2020
Maaind
Brand & Community Consultant
Maaind is a world-class AI and neuroscience team dedicated to creating responsible AI technology that deeply understands human emotion and behaviour.
Dec 2015 — Sep 2020
Second Home
Global Head of Community
Second Home is a workspace and cultural venue committed to supporting entrepreneurship, innovation, and community.
I was one of Second Home's first 10 hires
Headed up entrepreneurship programme 'Breakthrough' designed to help startups grow 10x faster
Designed Community best practice and scaled programming across London, Lisbon, and Los Angeles
Apr 2014 — Jul 2014
M
Makerble
Community Manager
Makerble gives organisations the data collection, client management and reporting tools to measure their impact.
Learn what a B2B marketing consultant does, the services they provide, and when companies should hire one to improve positioning, pipeline, and revenue.
