Karen T.

Experience

• 

  Better Planet Brands (ACURE)

  Vice President of Sales

  Aug 2022 - Sep 2024

  We have one simple mission: to make clean beauty products accessible. Through ongoing product development and rigorous clinical trials, we’ve developed skincare, haircare, and body care that’s powerful for the skin and the planet.

  • Created a strategic sales plan that produced increase in revenue by 15% and reduced trade spend by 4%.
  • Worked closely with each department head to ensure ACURE mission and customers needs were met.
  • Worker closely with internal and external sales team to help increase individual productivity.

• BWX LTD / Andalou Naturals

  Director of Sales Domestic & International - Canada & Walmart US

  Aug 2021 - Aug 2022

  We have one simple mission: to make clean beauty products accessible. Through ongoing product development and rigorous clinical trials, we’ve developed skincare, haircare, and body care that’s powerful for the skin and the planet.

  • Developed strategy in Canada to reduce the number of distributors, creating a savings of 12%.
  • Improved visibility with Walmart
  • Exceeded goals set to set up US division for acquisition.
• 

  Global Beauty Care

  Vice President of Sales

  Jan 2020 - Jan 2021

  Global Beauty Care is a leader in high-quality, award-winning skincare and bath products, promoting self-care and skin health.

  • Created and executed sales plans to drive company-wide performance, incorporating key performance metrics for consistent focus and improvement.
  • Collaborated with department heads to establish standard operating procedures (SOPs) for a strategic company reset, aligning processes across all disciplines.
  • Served as a direct liaison with retailers, strengthening relationships and ensuring their requirements were successfully met.
  • Developed a strategic global distribution plan targeting key markets to expand the company's international presence.
  • Managed a dynamic team, including inside sales and an external broker network, to optimize sales operations and maximize market reach.
• 

  Luca Wellness

  Vice President of Sales

  Aug 2018 - Aug 2020

  We believe in finding balance and harmony in our lives. We are advocates for a happy, healthy and fulfilling lifestyle encompassing mental and physical wellness.

  • Created a skin care brand for exclusive relationship with Amazon
  • Responsible for creation of budget and strategic sales plan used to deliver top and bottom line.

• Personal Care Products

  Vice President of Sales

  Mar 2016 - Aug 2018

  Supplier of health, beauty and household care products. The company distributes creams, oils, air fresheners, shampoos, soaps, conditioners, foot powders, body washes, detergents, dishwashing gels, and other related products for a variety of retail partners including dollar stores, supermarkets, mass merchants and drug stores.

  • Delivered $60M in annual sales while maintaining strict control over trade budgets and P&Ls.
  • Worked closely with Marketing, Finance, Operations and the CEO to develop company strategy.
  • Worked on short term and long term goals to meet expectations of Private Equity team in order to create a smooth transition with new owner.
• 

  Freeman Beauty Brands

  Vice President of Sales

  Oct 2009 - Mar 2016

  Bringing high quality skin, hair and bath products to every consumer at an affordable price.

  • Started in position of sales manager and worked way up to Vice President within 2 years.
  • Exceeded forecast by 32% through strategic team restructuring and account segmentation.
  • Developed exclusive brands and line extensions for major retail partners.
  • Worked closely with CEO and board to deliver requested targets in order to facilitate sell of company.