I help growing companies make sense of their story and bring it to market in a way that actually supports growth. My background spans go-to-market strategy, product and content marketing, and demand programs, working closely with founders and leadership teams to turn ideas, products, and services into clear, compelling narratives.
Content is a core part of how I work — not as filler, but as a strategic tool. I’ve built and led content programs, thought leadership, and messaging frameworks that educate buyers, support sales conversations, and establish credibility across competitive markets. Whether the product is technical or not, my focus is always on clarity, relevance, and alignment with how people actually buy.
As a fractional marketing leader, I typically step in where teams need structure, direction, and momentum: defining positioning, shaping messaging, guiding launches, prioritizing initiatives, and helping connect content, demand, and sales into a cohesive go-to-market motion. I’m most effective in environments where things are still evolving and a steady, experienced hand helps move the business forward.
Across four organizations, I have relied on Kimberly's vision, dedication, execution, and excellence for over 8 years. She is relentless in getting an organization to tell their story in a compelling relatable way that provides a resonance that flows through every channel to grow revenue and partnerships. In addition, I have had 6 organizations in my trusted network engage with Kimberly and they had the same excellent results.
Kindly,
Joe Faxlanger
CEO EntropiQ
I serve as fractional marketing executive and senior marketing advisor to startups and growth-stage companies, owning end-to-end go-to-market strategies across organizations. To see more of my work, go to my portfolio:
Served as Fractional Marketing Executive to lead product marketing, strategic positioning, and go-to-market alignment across GIS Risk and GIS QSP security and tactical intelligence offerings. Partnered directly with founders and technical leadership to translate advanced cyber, intelligence, and security capabilities into clear market narratives for enterprise, federal, and defense audiences.
Key Contributions & Impact
➤ Directed product marketing and strategic messaging across GIS Risk and GIS QSP, translating complex security and tactical intelligence capabilities into clear, differentiated market positioning for enterprise and government buyers.
➤ Partnered with founders, product, and technical teams to define buyer segmentation, ICP frameworks, and value narratives, strengthening category clarity for emerging security and intelligence offerings.
➤ Built and guided a contracted team to deliver sales enablement and partner-facing assets—including solution briefs, capability overviews, and competitive positioning—to support enterprise, government, and system integrator pipeline development.
➤ Supported executive communications through market sizing, category framing, and GTM narrative development, aligning early-stage messaging to revenue and growth objectives.
➤ Aligned technical product roadmaps with market and buyer requirements, ensuring consistent positioning across digital, sales, partner, and field channels.
➤ Translated complex technical capabilities into buyer-ready content and thought leadership, strengthening credibility with regulated and defense-focused audiences.
Result: Strengthened market positioning and GTM alignment for GIS security and intelligence offerings, improving category clarity, enabling partner and enterprise engagement, and supporting early pipeline development.
Vistory Secure, USA (U.S. Market Launch & Rebrand)
Led the U.S. market entry and strategic rebrand of Vistory Secure, repositioning the organization from a Europe-based cybersecurity provider into a credible digital manufacturing and encryption partner for U.S. federal, defense, and regulated commercial markets. Served as the primary marketing and go-to-market lead, aligning executive stakeholders, technical teams, and European leadership to support successful U.S. expansion.
Key Contributions & Impact
➤ Directed end-to-end U.S. go-to-market expansion under ITAR, EAR, and FedRAMP constraints, translating complex secure manufacturing and encryption capabilities into clear market positioning and buyer-ready messaging; drove 200%+ growth in qualified web traffic within six months.
➤ Orchestrated a dual-site brand architecture strategy tailored to federal and enterprise audiences, improving SEO structure and buyer journeys and achieving a 75% surge in organic traffic and keyword performance.
➤ Authored executive messaging, solution briefs, and use-case content focused on secure manufacturing, encryption, and IP protection, strengthening credibility with defense and regulated-industry buyers.
➤ Led the U.S. website redesign and repositioning, partnering cross-functionally with technical and EU teams to align messaging, UX, and GTM execution across regions.
➤ Established and scaled the company’s U.S. digital and social foundation, implementing content guidelines and organic acquisition strategy to support early market visibility and engagement momentum.
➤ Partnered closely with product, sales, and executive leadership to ensure consistent positioning across web, partner, and field channels, supporting early pipeline development in defense and commercial sectors.
Result: Successfully established Vistory Secure as a trusted U.S. market presence for defense and regulated-industry partnerships, creating the strategic and digital foundation for continued commercial and government growth.
Served as Fractional Marketing Executive to lead go-to-market strategy and investor readiness for EntropiQ’s post-quantum Entropy-as-a-Service (EaaS) platform, which delivers high-assurance entropy anchored in hardware root-of-trust to strengthen encryption and cryptographic operations across cloud, on-prem, and distributed environments. Partnered directly with founders and technical leadership to translate advanced entropy and post-quantum security capabilities into clear market positioning and fundable growth narratives.
Key Contributions & Impact
➤ Orchestrated GTM strategy and partner-aligned launches for EntropiQ, helping secure the first 20 beta customers within one month while supporting strategic partnerships with Equinix and Amentum, contributing to a projected $7M+ enterprise pipeline within two months of product release.
➤ Crafted product positioning for EntropiQ’s post-quantum security platform, translating complex entropy and cryptographic capabilities into clear, deployable value propositions for enterprise and government buyers.
➤ Established and led a contracted team to deliver technical and executive-facing customer and investor content, strengthening category education, demand generation, and early market adoption.
➤ Partnered with founders and executive leadership to drive Series A readiness, developing the investor narrative, market sizing, competitive framing, and GTM story; contributed to an estimated 20× increase in investor engagement and $3M+ in early-stage pipeline toward $50M+ raise targets.
➤ Analyzed large-scale market and buyer trends to inform executive decision-making, translating complex analytics into clear, actionable insights for investor, press, and go-to-market strategy.
Result: Delivered a unified GTM and investor readiness foundation that translated deep technical innovation into a credible market story, accelerated significant early enterprise traction, and positioned the company for Series A growth.
Learn what a B2B marketing consultant does, the services they provide, and when companies should hire one to improve positioning, pipeline, and revenue.
