- ProductCPOFractional
Learn what a fractional CPO does, what one costs, and when to hire one. Get matched with a vetted fractional Chief Product Officer in days, not months.
Laith U.
Elevating Products and Cultures through Qualitative Research and UX Insights
With a distinct blend of expertise in qualitative research, ethnomusicology, and UX design, I navigate the confluence of technology, culture, and innovation. Holding a Ph.D. from UCLA, my journey spans over a decade of shaping human-centered products, leveraging insights gathered from extensive fieldwork in 25+ countries. At Google, Uber, Webflow, and startups, I've driven product excellence. Currently, I guide startups and teach at UC Berkeley, fueling my passion for educating and bridging disciplines to foster impactful innovations.
Experience
Toyota Research Institute
Senior Research Manager
Sep 2025 - Present
UC Berkeley School of Information
Lecturer
Aug 2018 - Present
- Lecturer in the UC Berkeley School of Information graduate program.
- Courses taught:
- Interaction Design for Interfaces, Systems, and Services (INFO 290)
- Qualitative Research Methods (INFO 272)
- User Experience Design (INFO 213)
- User Experience Research (INFO 214)
Webflow
Director, Insights
Feb 2022 - Mar 2024
Netlify
Head of Product Design and User Research [Interim]
Sep 2021 - Jan 2022
Udemy
Director, User Research & Market Research
Nov 2018 - Jan 2021
United Nations OCHA
Fellow
Jun 2018 - Aug 2018
UC Berkeley Extension
Lecturer
Jan 2017 - Jun 2019
Uber
UX Research Manager
Oct 2016 - Jun 2018
Shyp
Lead User Experience Researcher
Jul 2015 - Oct 2016
Google
User Experience Researcher
Nov 2014 - Jul 2015
AnswerLab
UX Researcher
Jul 2012 - Nov 2014
Georgetown University
Lecturer
Sep 2011 - Dec 2011
Convergence Center for Policy Resolution
Postdoctoral Research Fellow
Jan 2011 - Feb 2012
University of Redlands
Lecturer
May 2009 - Jun 2009
Freelance
Freelance
May 2007 - Aug 2012
UCLA
Lecturer
Sep 2002 - Jun 2010
University of Michigan
Information Resources Specialist
Jan 2000 - Aug 2001
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