Early-Stage Brand and Marketing Consultant | Ex-Uber, Foursquare, Thimble
Lauren Thompson is a Brand and Marketing Consultant with a proven track record of building high-impact marketing engines for early-stage startups. She specializes in brand and product positioning, creative direction, go-to-market strategy, and demand generation—turning bold ideas into scalable, high-performing brands.
With expertise across SaaS, D2C tech, and marketplace platforms, Lauren led brand and product marketing at Insurtech platform, Thimble, through its acquisition by Arch Insurance, shaped JUMP’s growth strategy to scale across 30 cities after its acquisition by Uber, developed the go-to-market strategy for Roadio’s smart dashcam, and guided Foursquare’s brand transition from a consumer app to an enterprise powerhouse.
Blending analytical rigor with creative intuition, she helps startups craft compelling narratives and drive measurable growth. Based in Brooklyn, she’s often found exploring new work spots, cooking for friends, or planning her next hiking adventure.
Developing foundational brand strategy, creative direction, and marketing activation at early stage, founder-led startups.
Currently advising an early-stage bike safety company on D2C launch strategy, providing a website rebuild, launching paid digital campaigns, and establishing brand and influencer partnerships.
Led brand positioning and creative direction for a $1M+ exhibition at ACT for a electric chassis company.
Dec 2019 — Aug 2024
Thimble
Vice President, Brand and Product Marketing
Insurtech platform offering on-demand business insurance for the smallest businesses.
Led brand launch of Thimble, a new small business insurance platform, earning Fast Company’s Most Innovative award in year one.
Successfully acquired by Arch Capital Group in 2023, where the brand continues to operate independently within Arch’s insurance portfolio.
Built and managed a 12-person in-house team and agency partners, driving a 5.5x YoY increase in organic web traffic through SEO, content marketing, and CRO strategies.
Optimized landing pages and implemented A/B testing, driving a 200% YoY increase in new premium growth in year one and 400% in year two from unpaid channels.
Nov 2018 — Dec 2019
Uber
Associate Creative Director
JUMP by Uber is dockless bike share — electrified. Acquired by Uber in 2018, JUMP landed in 30 cities in under eight months.
Led global go-to-market strategy for JUMP electric bikes and scooters, launching in 30+ cities with localized content, OOH advertising, and digital marketing.
Integrated JUMP branding with Uber’s global identity, streamlining marketing assets and internal resources for efficiency.
Spearheaded high-impact campaigns such as Ride for during Bike Week and UberEats partnerships at SXSW to drive ridership growth.
Sep 2015 — Dec 2018
Foursquare
Director, Creative and Design
Foursquare is a location technology platform offering business solutions and consumer products through a deep understanding of location.
Repositioned Foursquare’s enterprise business to establish credibility beyond its consumer check-in app.
Built and led a 12-person creative team responsible for brand identity, marketing creative, web design, and event branding.
Directed brand presence at global events, including Mobile World Congress, CES, and Cannes, enhancing industry perception and sales engagement.
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