Lauren T.

Experience

• Independent Consultant

  Brand & Marketing Consultant

  Aug 2024 - Present

  Developing foundational brand strategy, creative direction, and marketing activation at early stage, founder-led startups.

  • Currently advising an early-stage bike safety company on D2C launch strategy, providing a website rebuild, launching paid digital campaigns, and establishing brand and influencer partnerships.
  • Led brand positioning and creative direction for a $1M+ exhibition at ACT for a electric chassis company.
• 

  Thimble

  Vice President, Brand and Product Marketing

  Dec 2019 - Aug 2024

  Insurtech platform offering on-demand business insurance for the smallest businesses.

  • Led brand launch of Thimble, a new small business insurance platform, earning Fast Company’s Most Innovative award in year one.
  • Successfully acquired by Arch Capital Group in 2023, where the brand continues to operate independently within Arch’s insurance portfolio.
  • Built and managed a 12-person in-house team and agency partners, driving a 5.5x YoY increase in organic web traffic through SEO, content marketing, and CRO strategies.
  • Optimized landing pages and implemented A/B testing, driving a 200% YoY increase in new premium growth in year one and 400% in year two from unpaid channels.
• 

  Uber

  Associate Creative Director

  Nov 2018 - Dec 2019

  JUMP by Uber is dockless bike share — electrified. Acquired by Uber in 2018, JUMP landed in 30 cities in under eight months.

  • Led global go-to-market strategy for JUMP electric bikes and scooters, launching in 30+ cities with localized content, OOH advertising, and digital marketing.
  • Integrated JUMP branding with Uber’s global identity, streamlining marketing assets and internal resources for efficiency.
  • Spearheaded high-impact campaigns such as Ride for during Bike Week and UberEats partnerships at SXSW to drive ridership growth.
• 

  Foursquare

  Director, Creative and Design

  Sep 2015 - Dec 2018

  Foursquare is a location technology platform offering business solutions and consumer products through a deep understanding of location.

  • Repositioned Foursquare’s enterprise business to establish credibility beyond its consumer check-in app.
  • Built and led a 12-person creative team responsible for brand identity, marketing creative, web design, and event branding.
  • Directed brand presence at global events, including Mobile World Congress, CES, and Cannes, enhancing industry perception and sales engagement.