Lexi B.

2/23 STUDIOS is a multi-disciplinary studio focused on elevating brands and delivering innovative design solutions.

• Collaborated with major clients, including IMG and Endeavor, to create bespoke design strategies, contributing to enhanced brand recognition.
• Successfully executed creative direction for a diverse portfolio of clients, including Arches + Halos and VIDE, by aligning design solutions with brand goals.
• Led the conceptualization and execution of unique branding projects for emerging brands like Sela NY and Brass Clothing, elevating their market presence.

Knightsbridge Park is a leading digital marketing agency specializing in the luxury real estate sector, offering innovative and data-driven marketing solutions.

PRM Creative is a strategic and creative design agency known for crafting tailored creative solutions for high-profile clients.

XG Industries is a company providing comprehensive marketing and design solutions across various media platforms.

• Responsible for designing and implementing all marketing visuals, leading to a 20% increase in brand engagement across digital platforms.
• Developed and executed email and print advertising campaigns that boosted product sales by 25%.
• Spearheaded the launch of new product lines through strategic E-Commerce marketing campaigns, resulting in significant growth in online sales.

L'OCCITANE offers high-quality beauty products and fragrances inspired by the Mediterranean lifestyle.

• Assisted in the design of retail and wholesale packaging for L’Occitane, contributing to a 15% increase in store visibility.
• Developed in-store signage and campaign windows for events, enhancing customer engagement and sales during promotional periods.
• Supported the creation of brochures and mailers, assisting in the communication of brand stories across L’Occitane and its two subsidiaries.

TOMMY HILFIGER is a globally recognized lifestyle brand known for its classic American cool style with a twist.

• Collaborated with the design team on the Spring 2016 trend concept guide, helping express the brand's iconic style through new and innovative design concepts.

Trim Magazine is Rutgers University's leading student-run publication that covers lifestyle, culture, and fashion topics.

• Contributed to the design section, leading to innovative visual storytelling that enhanced the magazine's aesthetic appeal.
• Worked with a team of students to conceptualize and develop cohesive print and digital content, boosting the magazine's readership among the student body.