Lexi Belardinelli

Experience

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  2/23 STUDIOS

  Designer + Creative Director

  Sep 2020 - Present

  2/23 STUDIOS is a multi-disciplinary studio focused on elevating brands and delivering innovative design solutions.

  • Collaborated with major clients, including IMG and Endeavor, to create bespoke design strategies, contributing to enhanced brand recognition.
  • Successfully executed creative direction for a diverse portfolio of clients, including Arches + Halos and VIDE, by aligning design solutions with brand goals.
  • Led the conceptualization and execution of unique branding projects for emerging brands like Sela NY and Brass Clothing, elevating their market presence.
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  Knightsbridge Park

  Senior Designer

  Jan 2023 - Dec 2024

  Knightsbridge Park is a leading digital marketing agency specializing in the luxury real estate sector, offering innovative and data-driven marketing solutions.

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  PRM Creative

  Senior Designer, Brand Marketing (Samsung 837)

  Aug 2019 - Jun 2020

  PRM Creative is a strategic and creative design agency known for crafting tailored creative solutions for high-profile clients.

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  PRM Creative

  Designer

  Jul 2018 - Aug 2019

• XG Industries

  Designer + Art Director

  Apr 2016 - Jun 2018

  XG Industries is a company providing comprehensive marketing and design solutions across various media platforms.

  • Responsible for designing and implementing all marketing visuals, leading to a 20% increase in brand engagement across digital platforms.
  • Developed and executed email and print advertising campaigns that boosted product sales by 25%.
  • Spearheaded the launch of new product lines through strategic E-Commerce marketing campaigns, resulting in significant growth in online sales.
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  L'Occitane en Provence

  Junior Designer

  May 2015 - Apr 2016

  L'OCCITANE offers high-quality beauty products and fragrances inspired by the Mediterranean lifestyle.

  • Assisted in the design of retail and wholesale packaging for L’Occitane, contributing to a 15% increase in store visibility.
  • Developed in-store signage and campaign windows for events, enhancing customer engagement and sales during promotional periods.
  • Supported the creation of brochures and mailers, assisting in the communication of brand stories across L’Occitane and its two subsidiaries.
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  Tommy Hilfiger

  Design Intern

  Sep 2014 - Jan 2015

  TOMMY HILFIGER is a globally recognized lifestyle brand known for its classic American cool style with a twist.

  • Collaborated with the design team on the Spring 2016 trend concept guide, helping express the brand's iconic style through new and innovative design concepts.

• Trim Magazine

  Design Contributor

  Sep 2012 - May 2014

  Trim Magazine is Rutgers University's leading student-run publication that covers lifestyle, culture, and fashion topics.

  • Contributed to the design section, leading to innovative visual storytelling that enhanced the magazine's aesthetic appeal.
  • Worked with a team of students to conceptualize and develop cohesive print and digital content, boosting the magazine's readership among the student body.