Discover everything you need to know about the average fractional CMO salary range, pricing models, and how they stack up against full-time CMOs.
Michael Wendland
Founded a Fintech, grew it to 125,000 users and exited in 2021
I'm a former fintech founder and entrepreneur with over 20 years of experience in the financial services & fintech sectors, including consumer finance, mortgage lending and credit cards. I created Refresh Financial in Canada, delivering credit building solutions to the underbanked, scaling it to serve over 125,000 customers and over 80 employees. Refresh offered credit building solutions to users across Canada, such as the Credit Builder loan, Secured Credit Card, and other ancillary pr…
Work
MoneyUp App
https://www.moneyup.caHelped lead product strategy and design, launching MVP version of MoneyUp in early 2024.
- https://www.refreshfinancial.ca
Fintech Founder and CEO - Refresh Financial
Experience
Modeno Holdings Corp.
Owner/Consultant
Feb 2013 - Present
Consultancy aiding various fintechs in North Amercia and the UK through engagements involving international market assessments, product strategy, design and development, strategic planning, partnership development, and go-to-market planning. Company also acts as a holding for various investments in the fintech and e-comm industries.
- Researched and presented findings on an international market expansion assessment for a fintech spanning Brazil, Australia, India, UK and Canada to aid the executive leadership team in their growth plan.
- Advised on the go to market execution and product strategy of a UK based D2C secured card program provider
- Lead product strategy and design on MVP launch of the MoneyUp app, an Earned Wage Access LOC product for the underbanked in Canada.
Refresh Financial Inc.
Founder & CEO
Aug 2010 - Jun 2021
Refresh Financial pioneered innovative credit building and other financial products for underserved Canadians with a team of over 100 employees and contractors, amassing over 125,000 clients and $15M+ in ARR.
- Established and grew a large network of over 50 retail and affiliate referral partners across Canada.
- raising over $190 million in debt & equity financing with syndicated lines and private investors, ensuring successful capitalization through growth cycles.
- Developed and launched a branded secured credit card program and corresponding force.com management platform in less than 4 months.
- Scaled into one of the fastest growing tech companies in North America in 2017: #9 in Deloitte Fast50 and #40 in Deloitte’s Fast500, and Profit500’s Startup50
- Led a digital transformation in less than 90 days during the pandemic of 2020 resulting in record loan originations.
Trinity Western University
Bachelors in Business Administration: Finance Specialization
Aug 2000 - Mar 2003