Michael Wendland

Founded a Fintech, grew it to 125,000 users and exited in 2021

I'm a former fintech founder and entrepreneur with over 20 years of experience in the financial services & fintech sectors, including consumer finance, mortgage lending and credit cards. I created Refresh Financial in Canada, delivering credit building solutions to the underbanked, scaling it to serve over 125,000 customers and over 80 employees. After exiting in 2021, I have since consulted for companies like Self, Quantifi and Cashco Financial, as well as others in North America and t…

Michael Wendland

Experience

  • Modeno Holdings Corp.

    Owner/Consultant

    Feb 2013 - Present

    Consultancy aiding various fintechs in North Amercia and the UK through engagements involving international market assessments, product strategy, design and development, strategic planning, partnership development, and go-to-market planning. Company also acts as a holding for various investments in the fintech and e-comm industries.

    • Researched and presented findings on an international market expansion assessment for a fintech spanning Brazil, Australia, India, UK and Canada to aid the executive leadership team in their growth plan.
    • Advised on the go to market execution and product strategy of a UK based D2C secured card program provider
    • Lead product strategy and design on MVP launch of the MoneyUp app, an Earned Wage Access LOC product for the underbanked in Canada.
  • Refresh Financial Inc.

    Refresh Financial Inc.

    Founder & CEO

    Aug 2010 - Jun 2021

    Refresh Financial pioneered innovative credit building and other financial products for underserved Canadians with a team of over 100 employees and contractors, amassing over 125,000 clients and $15M+ in ARR.

    • Established and grew a large network of over 50 retail and affiliate referral partners across Canada.
    • raising over $190 million in debt & equity financing with syndicated lines and private investors, ensuring successful capitalization through growth cycles.
    • Developed and launched a branded secured credit card program and corresponding force.com management platform in less than 4 months.
    • Scaled into one of the fastest growing tech companies in North America in 2017: #9 in Deloitte Fast50 and #40 in Deloitte’s Fast500, and Profit500’s Startup50
    • Led a digital transformation in less than 90 days during the pandemic of 2020 resulting in record loan originations.
  • Trinity Western University

    Trinity Western University

    Bachelors in Business Administration: Finance Specialization

    Aug 2000 - Mar 2003

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