Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
Michael Wendland
Founded a Fintech, grew it to 125,000 users and exited in 2021
I'm a former fintech founder and entrepreneur with over 20 years of experience in the financial services & fintech sectors, including consumer finance, mortgage lending and credit cards. I created Refresh Financial in Canada, delivering credit building solutions to the underbanked, scaling it to serve over 125,000 customers and over 80 employees. After exiting in 2021, I have since consulted for companies like Self, Quantifi and Cashco Financial, as well as others in North America and t…
Work
MoneyUp App
https://www.moneyup.caHelped lead product strategy and design, launching MVP version of MoneyUp in early 2024.
- https://www.refreshfinancial.ca
Fintech Founder and CEO - Refresh Financial
Experience
Modeno Holdings Corp.
Owner/Consultant
Feb 2013 - Present
Consultancy aiding various fintechs in North Amercia and the UK through engagements involving international market assessments, product strategy, design and development, strategic planning, partnership development, and go-to-market planning. Company also acts as a holding for various investments in the fintech and e-comm industries.
- Researched and presented findings on an international market expansion assessment for a fintech spanning Brazil, Australia, India, UK and Canada to aid the executive leadership team in their growth plan.
- Advised on the go to market execution and product strategy of a UK based D2C secured card program provider
- Lead product strategy and design on MVP launch of the MoneyUp app, an Earned Wage Access LOC product for the underbanked in Canada.
Refresh Financial Inc.
Founder & CEO
Aug 2010 - Jun 2021
Refresh Financial pioneered innovative credit building and other financial products for underserved Canadians with a team of over 100 employees and contractors, amassing over 125,000 clients and $15M+ in ARR.
- Established and grew a large network of over 50 retail and affiliate referral partners across Canada.
- raising over $190 million in debt & equity financing with syndicated lines and private investors, ensuring successful capitalization through growth cycles.
- Developed and launched a branded secured credit card program and corresponding force.com management platform in less than 4 months.
- Scaled into one of the fastest growing tech companies in North America in 2017: #9 in Deloitte Fast50 and #40 in Deloitte’s Fast500, and Profit500’s Startup50
- Led a digital transformation in less than 90 days during the pandemic of 2020 resulting in record loan originations.
Trinity Western University
Bachelors in Business Administration: Finance Specialization
Aug 2000 - Mar 2003
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