Miracle Isidro

Experience

• Innovative Metrics

  Media Director - CTV/TV

  Apr 2025 - Apr 2026

  Innovative Metrics (IM) is a leader in intelligent lead generation, leveraging advanced technology to connect businesses with high-intent customers. Specializing in verticals like Mortgage/Refi and Auto Insurance, IM ensures effective audience engagement and quality lead conversion.

  • Owned full-funnel Direct Response paid acquisition strategy across Linear TV, CTV, Programmatic, and Radio.
  • Architected a TV-to-Call-Center acquisition system integrating Twilio routing and SIP infrastructure.
  • Built an attribution framework connecting ad logs with call-center outcomes for performance visibility.
  • Led creative optimization to improve inbound call and qualified transfer rates.
  • Negotiated efficient media strategies balancing reach and cost-efficiency.
  • Established reporting standards for call-center performance, enhancing data integrity.

• Converze Media Group

  Senior Broadcast Negotiator

  Sep 2022 - Apr 2025

  Converze Media Group excels in direct response advertising, offering full-circle solutions across radio, TV, and digital platforms to enhance ROI for clients in diverse sectors like financial services and consumer goods.

  • Led national and local Direct Response media strategy across Linear TV and CTV.
  • Owned new business onboarding and go-to-market media strategy for key DR clients.
  • Built clearance strategies aligning daypart and audience behavior with performance data.
  • Partnered cross-functionally to translate campaign goals into scalable media plans.
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  Martin Williams Advertising

  Senior Broadcast Negotiator

  Mar 2021 - Sep 2022

  Martin Williams is a strategic, full-service advertising agency in Minneapolis, dedicated to solving business challenges through innovative campaigns and comprehensive advertising services.

  • Managed national media investment for Edward Jones, optimizing a $50M annual budget.
  • Improved operational efficiency by streamlining trafficking and billing workflows.
  • Led cross-functional alignment ensuring KPI delivery and clear performance storytelling.
  • Translated campaign performance into actionable insights for future media investments.
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  Consumer Attorney Marketing Group, Inc. (CAMG)

  Media Director

  Mar 2018 - Nov 2020

  Consumer Attorney Marketing Group specializes in marketing services for law firms, offering strategies that enhance online visibility and client acquisition through digital and traditional media.

  • Led national Direct Response media strategy for Mass Tort campaigns, managing $2M weekly spend.
  • Drove a 20% improvement in ROI through optimization of media strategies.
  • Directed cross-channel planning aligning media investment with lead generation goals.
  • Partnered with analytics teams to translate performance data into actionable strategies.
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  Walker Advertising

  Media Director

  Sep 2011 - Nov 2017

  Walker Advertising has been a leader in legal marketing for over 35 years, connecting Hispanic injury victims with attorneys through powerful branding and media strategies.

  • Led multicultural broadcast media strategy across a $13M annual budget.
  • Negotiated and executed local broadcast buys, contributing to 20% growth in client performance.
  • Spearheaded national expansion into new markets, unlocking significant incremental revenue.
  • Built and led a high-performing team, scaling campaigns across diverse audience segments.
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  Castells & Asociados

  Media Manager

  Sep 2006 - Sep 2011

  INFUSION by Castells is a culturally-driven brand that provides strategic marketing and advertising solutions, celebrating diversity and transculturation to deliver exceptional results for Fortune 500 clients.

  • Managed media operations, improving efficiency by 25% through process redesign.
  • Built and enforced pacing, delivery, and ROI guardrails for campaign success.
  • Established operational frameworks aligning planning, buying, and finance teams.
  • Led media strategy supporting new business RFPs and marketing initiatives.