Miracle I.

Innovative Metrics (IM) is a leader in intelligent lead generation, leveraging advanced technology to connect businesses with high-intent customers. Specializing in verticals like Mortgage/Refi and Auto Insurance, IM ensures effective audience engagement and quality lead conversion.

• Owned full-funnel Direct Response paid acquisition strategy across Linear TV, CTV, Programmatic, and Radio.
• Architected a TV-to-Call-Center acquisition system integrating Twilio routing and SIP infrastructure.
• Built an attribution framework connecting ad logs with call-center outcomes for performance visibility.
• Led creative optimization to improve inbound call and qualified transfer rates.
• Negotiated efficient media strategies balancing reach and cost-efficiency.
• Established reporting standards for call-center performance, enhancing data integrity.

Converze Media Group excels in direct response advertising, offering full-circle solutions across radio, TV, and digital platforms to enhance ROI for clients in diverse sectors like financial services and consumer goods.

• Led national and local Direct Response media strategy across Linear TV and CTV.
• Owned new business onboarding and go-to-market media strategy for key DR clients.
• Built clearance strategies aligning daypart and audience behavior with performance data.
• Partnered cross-functionally to translate campaign goals into scalable media plans.

Martin Williams is a strategic, full-service advertising agency in Minneapolis, dedicated to solving business challenges through innovative campaigns and comprehensive advertising services.

• Managed national media investment for Edward Jones, optimizing a $50M annual budget.
• Improved operational efficiency by streamlining trafficking and billing workflows.
• Led cross-functional alignment ensuring KPI delivery and clear performance storytelling.
• Translated campaign performance into actionable insights for future media investments.

Consumer Attorney Marketing Group specializes in marketing services for law firms, offering strategies that enhance online visibility and client acquisition through digital and traditional media.

• Led national Direct Response media strategy for Mass Tort campaigns, managing $2M weekly spend.
• Drove a 20% improvement in ROI through optimization of media strategies.
• Directed cross-channel planning aligning media investment with lead generation goals.
• Partnered with analytics teams to translate performance data into actionable strategies.

Walker Advertising has been a leader in legal marketing for over 35 years, connecting Hispanic injury victims with attorneys through powerful branding and media strategies.

• Led multicultural broadcast media strategy across a $13M annual budget.
• Negotiated and executed local broadcast buys, contributing to 20% growth in client performance.
• Spearheaded national expansion into new markets, unlocking significant incremental revenue.
• Built and led a high-performing team, scaling campaigns across diverse audience segments.

INFUSION by Castells is a culturally-driven brand that provides strategic marketing and advertising solutions, celebrating diversity and transculturation to deliver exceptional results for Fortune 500 clients.

• Managed media operations, improving efficiency by 25% through process redesign.
• Built and enforced pacing, delivery, and ROI guardrails for campaign success.
• Established operational frameworks aligning planning, buying, and finance teams.
• Led media strategy supporting new business RFPs and marketing initiatives.