Natalie Pampolina

Houston, TX, USA

  1. Operations
  2. Workflow Operations
  3. Founder
  4. Principal Strategy Consultant
  5. Principal Operations Analyst
  6. AI Strategy

Ex-Chevron change practitioner & digital strategist. Founder, The Pampolina Edit— ops, AI automation & brand strategy for small businesses + startups.

I'm Natalie — a PROSCI-certified change practitioner, automation strategist, and brand and content strategist based in Houston, TX.

I spent 18 years at Chevron leading across change management, digital strategy, corporate affairs, and creative operations — always at the intersection of how organizations communicate, how they operate, and how they evolve. I've led enterprise change initiatives, built organizational governance frameworks, directed brand modernization programs, and owned content and…

Hire Natalie
Natalie Pampolina

Testimonials

  • I worked with Natalie Pampolina on complex change management initiatives, where she was an outstanding partner. Natalie is a compelling communicator and strategic thinker who consistently translated complexity into clear actionable change her collaborative style elevated the team and her sharp execution drove alignment in progress across stakeholders. She delivers real impact while being thoughtful, creative and a pleasure to work with.

    PB

    Patrice Bilello

    Senior Change Management Advisor, Chevron

Experience

  • Pampolina Collective, LLC

    Founder & Principal Consultant

    Dec 2025 - Present

    Pampolina Collective, LLC is a boutique creative strategy and brand operations practice partnering with mission-driven organizations to translate founder vision into human-centered brand identity, digital presence, and operational alignment.

    • Led end-to-end brand identity and scalable digital infrastructure design for Mommy Haven (Philadelphia), delivering a polished market presence under early-stage nonprofit constraints.
    • Authored a three-pillar messaging framework (Housing Navigation, Wraparound Advocacy, Lifelong Stability) and produced site-wide content aligned to that structure.
    • Built a Google Ad Grants–compliant, user-centric website and managed digital production to ensure accessibility and grant eligibility.
    • Designed custom illustration suites and refined iconography to clearly communicate service models to donors and community stakeholders.
    • Partner with organizations in the “messy middle” to align daily operations with mission and ensure brand, strategy, and execution are cohesive.
  • The Pampolina Edit

    The Pampolina Edit

    Founder & Principal Strategist

    Dec 2025 - Present

    The Pampolina Edit is a boutique automation consultancy that designs bespoke automation ecosystems for service-based founders and small enterprises. Anchored in Zapier, Claude AI, and Notion, the firm uses a diagnostic-first approach to eliminate administrative shadow work, reclaim operational capacity, and deliver sustainable, autonomous growth for clients.

    • Created The Diagnostic Edit — a proprietary 48-hour audit that quantifies manual labor tax and converts findings into a prioritized automation roadmap.
    • Delivered end-to-end Signature Build engagements (60–90 days) mapping current-state workflows and building prioritized automation with training for full client technical autonomy.
    • Architected multi-layer automation ecosystems that eliminate up to 20 hours of administrative work per week for clients, unlocking measurable revenue opportunity and removing operational bottlenecks.
    • Built and dogfooded a live automation stack that routes AI session outputs through Zapier into Notion and Buffer to validate design patterns and accelerate client rollouts.
    • Translated complex business problems into pragmatic, tool-agnostic automation strategies focused on protect-the-human, automate-the-administrative outcomes.
  • Chevron

    Chevron

    Creative Digital Strategist

    May 2023 - Oct 2025

    Chevron is a multinational energy company focused on meeting global energy demand through exploration, production and delivery of oil, natural gas, and related energy products.

    • Led enterprise UI/UX strategy across global platforms, translating complex technical roadmaps into human-centered digital narratives that improved stakeholder adoption.
    • Drove adoption of AI productivity tools (including Microsoft Copilot and Gemini) by synthesizing technical roadmaps and positioning benefits for distributed user groups.
    • Directed marketing and change communications for the launch of Chevron’s integrated internal communications platform, owning executive alignment and end-user enablement.
    • Integrated generative AI (Adobe Firefly, Gemini) into creative workflows to reduce production friction and accelerate content time-to-value.
    • Collaborated with product, technology, and communications teams to surface user insights that influenced roadmap decisions and GTM strategy.
    • Measured and reported adoption and engagement to inform continuous improvement and stakeholder prioritization.
  • Chevron

    Chevron

    Culture & Change Management Advisor

    Mar 2020 - May 2023

    • Designed governance frameworks for organizational performance metrics, creating repeatable systems for data-driven decision-making and operational improvement.
    • Developed and launched a scalable self-service resource center to empower distributed business units and reduce reliance on centralized change resources.
    • Directed a behavior-focused change strategy for the Enterprise Survey program that increased leadership engagement and produced measurable cultural improvements.
    • Translated complex organizational data into executive-ready insights, advising senior leaders on automation readiness, adoption risk, and capability-building priorities.
    • Built change interventions and measurement plans to embed lasting change capability across the enterprise.
  • Chevron

    Chevron

    Corporate Business Development Communications Advisor - Corporate Affairs

    Dec 2018 - Mar 2020

    • Governed a multi‑million‑dollar social investment portfolio with eligibility, compliance, and ROI frameworks to ensure strategic alignment and measurable impact.
    • Architected stakeholder communication and digital transformation frameworks that elevated cross-functional engagement and organizational readiness for technology change.
    • Established compliance and reporting structures to quantify social investment outcomes and support executive decision-making.
  • Chevron

    Chevron

    Business Analyst

    Jul 2012 - Dec 2018

    • Product Owner for a web-based hedge management platform that automated workflows, eliminating ~60 hours of manual work per week and improving compliance and data quality.
    • Pioneered a forward-curve earnings recognition methodology that improved forecasting accuracy and increased leadership confidence in financial projections.
    • Provided commercial analysis to optimize trading performance and supported business development initiatives to catalyze strategic growth.
    • Served as Decision Analyst on high-impact, multi‑million‑dollar projects including renegotiation of a 10‑year pipeline commitment, a strategic divestment, and new asset commitments.
  • Chevron

    Chevron

    Business Consultant - Global Downstream Marketing

    Nov 2007 - Jul 2012

    • Managed growth and retention strategy for a 300+ account partner distribution channel, optimizing promotional spend and logistics to support 150M+ gallons in annual volume.
    • Synthesized marketing, pricing, and logistics data to identify revenue expansion opportunities and reduce operational costs.
    • Designed scalable, systems-thinking–based programs that balanced promotional effectiveness with operational constraints and partner needs.