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Atlanta, GA, USA

Neelima R.

Building Technology for Impact | B2B SaaS | Customer-Centric | Data-Driven

Accomplished leader with a diverse background spanning technology, social impact, and global supply chain management. With over 15 years of experience in driving transformative initiatives aimed at scaling tech companies. I focus on product strategy, product operations efficiency, and establishing alignment across silos in a product-driven organization. I am a systems thinker with a strong focus on building, prioritizing, and delivering

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Neelima R.

Work

Return Rabbit - a Saas product pivot success

Return Rabbit - a Saas product pivot success

In 2021, I was brought in by an investment group as General Manager and Interim CEO to turn around a struggling eCommerce technology company. Over six months, I assessed product-market fit, evaluated the engineering team, and stabilized operations, setting the foundation for growth. The conclusion was that the company should pivot to serving the rapidly growing SMB market and exit the crowded enterprise market.

I then transitioned into Head of Product and Global Customer Success (2021-2023), where I led product strategy and execution for our SaaS eCommerce platform. I built and scaled a Product Management team, driving Product-Led Growth (PLG) and optimizing our roadmap to meet market demand. These efforts resulted in a 15x increase in ARR and reduced time-to-value from over three months to just one day.

In addition to product leadership, I owned the Customer Success function, focusing on retention, CRM optimization, and key performance metrics to enhance customer engagement and reduce churn. Through strategic execution, I helped transform Return Rabbit into a scalable, customer-centric busines that was then acquired by a complementary industry incumbent.

Experience

Jan 2024 — Present

The Other NPR

Independent Consultant

Supporting tech startups scale. Focus on B2B SaaS products, Product-Led Growth, Customer Success, and General Management through high-growth phases. Offering Fractional services, and project-based deliverables.

  • Serve as Fractional Product Leader to launch new projects (0 -> 1)
  • Develop GTM strategy for product pivots or adjacent products
  • Stand up Customer Success operations with product feedback loops
Mar 2024 — Sep 2024
Center for New Data

Center for New Data

Head of Growth and Engagement (Contract)

Center for New Data supports a thriving democracy by bringing advanced data science to non-partisan civic organizations that support voting rights. We are a non-partisan, 501(c)(3) nonprofit organization providing data insights that protect democracy. Our team of technologists, researchers, and social impact leaders are committed to building a stronger democracy for all. In response to the void in technology catering to the needs of civic organizations, we develop new data and artificial intelligence products for those working on the frontlines of our democracy. Our products help voting rights advocates leverage the data they need to address problems like long lines at the ballot box and disparities in voting access.

  • Unlocking and disseminating insights from data to build a stronger democracy for all
Aug 2021 — Mar 2023
Return Rabbit

Return Rabbit

Head of Product and Customer Experience

Return Rabbit is a returns and exchange management solution that helps e-commerce companies offer an intuitive customer experience while increasing exchanges and reducing returns. What Your Customers See: -One-click returns and exchanges -An easy to use, branded experience extending directly from your website -Seamless yet non-intrusive touchpoints to consider exchanges over returns -Faster refunds

  • Providing a Hare-raisingly easy, and insights-rich exchanges and returns platform for Shopify brands.
  • Lead the pivot to a PLG SaaS offering for SMBs, resulting in 10X revenue growth
  • Automated Customer Success and Product workflows to increase NPS scores, Product Velocity, and sales efficiency
Dec 2020 — Aug 2021
Return Rabbit

Return Rabbit

General Manager

Return Rabbit is a returns and exchange management solution that helps e-commerce companies offer an intuitive customer experience while increasing exchanges and reducing returns. In other words, we help you retain more customers and give you a better bottom line for your business What Your Customers See: -One-click returns and exchanges -An easy to use, branded experience extending directly from your website -Seamless yet non-intrusive touchpoints to consider exchanges over returns -Faster refunds

  • Tapped by Investment group to turnaround from pre-revenue to exit, driving 0-1 growth with a sustainable revenue model.
  • Developed new GTM strategy - pivoting from enterprise Saas to a marketplace-based app serving SMBs
Mar 2019 — Jan 2021
LLamasoft, Inc.

LLamasoft, Inc.

Senior Director, Global Impact

LLamasoft, a Coupa company, is a leading provider of AI-powered supply chain and procurement optimization solutions. It helps organizations improve decision-making, reduce costs, and enhance efficiency by offering advanced analytics, machine learning, and data-driven insights to optimize their supply chain operations.

  • Secure and forge new funding and partnership opportunities; in multi-stakeholder environments of non-profit and governmental organizations
  • Led Consulting/Advisory services on large-scale network optimization, end-to-end supply visibility and analytics, and AI-based applications for decision-making.
  • Customer Success Manager for 10+ Fortune 500 customers globally
  • Provided Thought Leadership on Supply Chain Design and Analytics through strategic partner channels (WEF Forum C4IR, UNICEF, USAID, etc.), publications, and speaking engagements
  • P&L Responsibility for Global Impact Business Practice
  • Led sales and business development for custom product development for SaaS applications
Mar 2013 — Dec 2016
LLamasoft, Inc.

LLamasoft, Inc.

Product Manager, Mobile Products

LLamasoft, a Coupa company, is a leading provider of AI-powered supply chain and procurement optimization solutions. It helps organizations improve decision-making, reduce costs, and enhance efficiency by offering advanced analytics, machine learning, and data-driven insights to optimize their supply chain operations.

  • Lead Product Manager for Supply Chain Sherpa, LLamasoft's iPad application used as a standalone, quick and effective supply chain design tool.
  • Developed 0-1 strategy through customer discovery and market assessment for PMF
Jan 2011 — Mar 2019
LLamasoft, Inc.

LLamasoft, Inc.

Director of Global Health Initiatives

LLamasoft, a Coupa company, is a leading provider of AI-powered supply chain and procurement optimization solutions. It helps organizations improve decision-making, reduce costs, and enhance efficiency by offering advanced analytics, machine learning, and data-driven insights to optimize their supply chain operations.

  • Developed the global impact practice from the ground up - average year over year growth 50%
  • Led Global Development practice, including all business development activities, pipeline management, engagement management, and P&L responsibilities
  • Delivered domestic and international supply chain design projects focusing on network and transportation design, warehousing and distribution, and inventory optimization
  • Maintained and developed partnerships with international aid agencies such as USAID, The World Bank, The World Health Organization, The Bill and Melinda Gates Foundation, and others
Sep 2007 — Dec 2008
Triage Consulting Group

Triage Consulting Group

Senior Consultant

Triage provides payment review, compliance, recovery and consulting services to hospitals. These reviews have recovered over $4.4+ billion -- and saved even more in future losses -- for some 800 hospital clients. Our client list includes the largest health systems in the country, university-affiliated centers, comprehensive cancer centers, children's hospitals and small, stand-alone community hospitals. Triage audits HMO, PPO, Managed Medicare/caid, Medicaid, Medicare, Workers'​ Compensation, and any other payer governed by a contract or fee schedule, in order to ensure that our clients receive full reimbursement. Three project objectives drive our review: 1. Identify and Recover Underpayments 2. Minimize Risk of Future Cash Loss 3. Provide Information for Future Contract Negotiations Our promise to our clients is that we will achieve maximum reimbursement with minimum disruption and zero up-front investment. Triage also provides litigation support, legal, capitation recovery services, contract analysis, and other A/R services.

  • As a Senior Consultant at Triage, Neelima led multiple teams to identify and recover insurance underpayments, prevent future underpayments, and help negotiate future contracts with managed care companies for various hospitals and hospital systems. Additionally, financial information of hospitals was analyzed to determine trends and pin-point problem areas to recommend changes in hospital practices.
Aug 2006 — Aug 2007
Triage Consulting Group

Triage Consulting Group

Associate Consultant

Triage provides payment review, compliance, recovery and consulting services to hospitals. These reviews have recovered over $4.4+ billion -- and saved even more in future losses -- for some 800 hospital clients. Our client list includes the largest health systems in the country, university-affiliated centers, comprehensive cancer centers, children's hospitals and small, stand-alone community hospitals. Triage audits HMO, PPO, Managed Medicare/caid, Medicaid, Medicare, Workers'​ Compensation, and any other payer governed by a contract or fee schedule, in order to ensure that our clients receive full reimbursement. Three project objectives drive our review: 1. Identify and Recover Underpayments 2. Minimize Risk of Future Cash Loss 3. Provide Information for Future Contract Negotiations Our promise to our clients is that we will achieve maximum reimbursement with minimum disruption and zero up-front investment. Triage also provides litigation support, legal, capitation recovery services, contract analysis, and other A/R services.