Nikki Wolfe

Experience

• 

  Protify

  Founder / CEO

  Oct 2025 - Present

  Building Protify -- an AI-powered product acceleration studio helping startups & investors validate ideas, prototype faster, and launch smarter. Focused & passionate on bridging design, AI, and strategy to help early-stage teams accelerate from vision to market faster. Specialties / Service Offerings: Rapid Prototyping, System Design, Complex AI Workflows, Validation, Product Strategy, Product Definition, Design Leadership, Startup Advisory, Founder Advisory, Early-stage investors, Product-Market Fit, AI Behavioral Testing Service, Accelerators, and Actionable Insights

• VeraScore

  Principal Product Designer (Consulting)

  Nov 2024 - Present

  VeraScore delivers data-driven financial health solutions, helping businesses and individuals enhance financial stability and decision-making.

  • Streamlined loan approval process through user-centric design, boosting lender conversion rates by 20%.
  • Led AI-driven design innovations, enhancing data accuracy and personalization in financial applications.
  • Developed a scalable design framework that improved overall user satisfaction and platform usability.
  • Collaborated across teams to align product strategy with user needs, driving platform adoption.
• 

  Tangible

  Senior UX Strategist / Consulting Design Lead

  Dec 2019 - Dec 2024

  Tangible specializes in designing user-centric products and experiences for Fortune 500 companies and emerging brands.

  • Developed and executed UX strategies that improved product market readiness for clients like Intuit and Verizon.
  • Embedded UX best practices in client organizations, fostering a culture of continuous innovation.
  • Facilitated design workshops that identified key enhancements in product design processes.
  • Coordinated cross-functional teams to implement innovative solutions meeting real human needs.
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  Visiture

  Head of UX and Design (Consulting)

  Dec 2017 - Jan 2019

  Visiture leads product design and strategies to enhance eCommerce user experiences and conversion rates.

  • Led design initiatives resulting in significant improvements in user interfaces for eCommerce sites.
  • Integrated design systems that optimized conversion rates by 40% through strategic UX enhancements.
  • Conducted research and development of personas and user journeys to drive design decisions.
  • Collaborated closely with engineering to implement user-centric digital experiences seamlessly.
• 

  Wolfe & Smith UX Consultants

  Founding Partner, Director of UX Strategy

  Apr 2017 - Dec 2020

  Wolfe & Smith UX Consultants create user-centered designs and strategies to enhance digital product experiences.

  • Founded a successful consultancy providing UX design and research services, securing high-profile clients.
  • Pioneered design strategies that increased eCommerce revenue by 37% using UX practices.
  • Introduced innovative digital products integrating experience design with Augmented Reality technologies.
  • Enhanced client business growth through data-driven design thinking methodologies.

• Nikki Wolfe, LLC

  Principal Designer

  Apr 2015 - Jan 2024

  Nikki Wolfe, LLC is a boutique consulting firm offering UX and product design services for various industries.

  • Led UX strategy and design execution for Fortune 500 clients, enhancing user engagement by up to 30%.
  • Implemented design systems for BJ's Wholesale, increasing app engagement by 15%.
  • Conducted UX audits driving process efficiencies and improving user satisfaction for clients like Spanx.
  • Orchestrated design workshops for major corporations, contributing to UX consistency and innovation.

• Borrowed by Design

  CTO (Chief Technology Officer)

  May 2014 - Sep 2017

  Borrowed by Design is an innovative fashion rental platform focusing on community-driven closet sharing and event planning.

  • Led technology strategy that enabled customers to manage and share inventory efficiently through digital platforms.
  • Implemented custom CRM and scheduling tools enhancing user interaction and event planning capabilities.
  • Launched two separate platform implementations, significantly improving user engagement and satisfaction.
  • Recognized as top women entrepreneur by Atlanta City Council for innovative approach in fashion technology.
• 

  Newell Brands

  Manager, Interactive Design

  Oct 2011 - Apr 2017

  Newell Brands is a global consumer goods company with a portfolio of well-known brands including Rubbermaid, Graco, and Coleman.

  • Directed UX and visual design for major product launches, contributing to increased consumer engagement.
  • Developed global design language standardizing user interface elements across multiple brands.
  • Executed cross-departmental collaboration ensuring cohesive digital strategy and consistent user experience.
  • Optimized digital product workflows, leading to enhancements in design implementation and front-end coding.

• DS Waters

  UX Design Lead

  Mar 2007 - Oct 2011

  DS Waters provides bottled water delivery services, offering an array of bottled water brands.

  • Managed UX and front-end development for multiple site launches, enhancing digital their brand presence.
  • Executed national online campaigns boosting brand recognition for partnerships with major sports and entertainment organizations.
  • Led key digital projects streamlining user interaction across multiple branded websites.
  • Utilized data-driven insights to refine user experience and improve online customer engagement.

• Appen Newspapers

  Designer/Developer

  Jun 2005 - Mar 2007

  Appen Newspapers offers local news publication and management services.

  • Designed and implemented a user-friendly editorial management system for efficient news updating.
  • Streamlined the design flow and wireframe processes for enhanced content management.
  • Executed advertising campaigns that optimized digital space for local business promotions.
  • Managed comprehensive digital transformations sustaining editorial integrity and user accessibility.