Ramon R.

Experience

• 

  Meta

  Integrated Marketing Manager, Meta for Work

  Jul 2022 - Jul 2024

  Meta's mission is to to build the future of human connection and the technology that makes it possible.

  • Grew B2B sales pipeline of VR headsets and Software as a Service (SaaS) products, contributing to a $200M annual revenue business.
  • Exceeded lead generation targets by 20% and increased sales qualified opportunities (SQO) by 4X for the VR and SaaS products.
• 

  Meta

  Integrated Marketing Manager, Meta Portal

  Jan 2022 - Jul 2022

  • Led a $70M integrated marketing campaign for Portal, positioning it as a tool for remote work and showcasing its AI-powered features, effectively repositioning the product.
  • Exceeded marketing goals by 3X and retail sales targets by 13%, significantly increasing consideration, awareness, and purchase intent among remote workers in the US and UK.
• 

  Meta

  Integrated Marketing Manager, Messenger

  Aug 2020 - Jan 2022

  • Managed a $120M marketing budget and supervised 2 direct reports to enhance product engagement and brand equity for Messenger, reaching over 1B global users.
  • Successfully led the launch of a new brand platform for Messenger, resulting in a significant +2.4 point improvement in overall brand health metrics during its first campaign.
• 

  Zespri International

  Brand and Product Marketing Lead - Zespri US & Canada

  Mar 2019 - Aug 2020

  Zespri International is one of the world’s leading horticultural marketing companies, New Zealand’s largest horticultural exporter, specializing in exporting kiwifruit to more than 50 countries.

  • • Spearheaded the marketing function for the North America business unit, achieving $150M in revenue.
  • • Managed a team of 4 marketers, including people managers, covering consumer, shopper, and trade marketing strategies.
  • • Boosted year-to-date volume growth to +59% vs. prior year, achieving a 40 pts lead ahead of the category.
  • • Doubled ROI and incremental volume on a $13M marketing budget.
• 

  collaborate.biz

  Founder / CEO

  Dec 2016 - Mar 2019

  collaborate.biz is a matchmaking platform for businesses, pairing companies with strategic partners to facilitate referrals, resource pooling, and the launching of special projects.

  • Built and launched a B2B SaaS product that meshes small businesses with partners for referral sharing and collaboration, mirroring 'Match.com meets LinkedIn'.
  • Rapidly acquired over 400 customers within the initial four months leveraging both sales-led and product-led growth strategies.
• 

  Conagra Brands

  Director of Brand and Product Marketing, Global Markets - Swiss Miss & Peter Pan

  Dec 2015 - Dec 2016

  Conagra Brands, a leading food company, combines a rich heritage with a focus on innovation to offer contemporary food choices across a portfolio of iconic and emerging brands.

  • Grew total international sales of Swiss Miss and Peter Pan by 16%, demonstrating significant brand and market expansion.
  • Successfully increased Swiss Miss sales in the Philippines by 40% through the development and execution of a new marketing strategy, showcasing impactful international brand growth.
  • Managed product innovation and brand development for Swiss Miss and Peter Pan outside the US, overseeing P&L and leading a team of 3 direct reports.
• 

  Conagra Brands

  Brand and Product Marketing Manager, Global Markets - Swiss Miss

  Oct 2014 - Dec 2015

  • Led the concept, development, and launch of the 2 fastest-selling SKUs in Asia and LATAM within just 6 months, showcasing exceptional project management and market penetration skills.
  • Achieved a remarkable 52% increase in sales in the Philippines and doubled international sales to $22M in one year, demonstrating strong strategic planning and execution in expanding market share.
• 

  Abbott Nutrition

  Global Brand Manager - Similac

  Dec 2011 - Oct 2014

  Abbott Nutrition specializes in science-based nutrition products for people of every age, ensuring global health care needs are met.

  • Led the strategic brand direction, campaign development, and launch of new products for the Similac infant formula, amassing a $1B business internationally.
  • Achieved significant sales milestone with $230M in revenue in the first year after rolling out a new campaign, formulation, and an updated product lineup.
• 

  Procter & Gamble

  Brand Manager - Home/Hardware, Electronics and Office Customer Team

  Jan 2011 - Dec 2011

  Procter & Gamble is a leading global consumer goods company, offering iconic brands such as Always®, Charmin®, and Tide® that many consumers trust and rely on daily.

  • Led Shopper Marketing for the Home/Hardware, Electronics, and Office Customer Team, contributing to a sales increment of 5%, reaching $450M in this emerging channel.
• 

  Procter & Gamble

  Senior Associate Brand Manager, Bounce

  Sep 2008 - Dec 2010

  P&G was founded more than 185 years ago as a soap and candle company. Today, it's one of the world's largest consumer goods companies, home to iconic brands like Always®, Charmin®, and Tide®.

  • Achieved $350M in brand sales, grew penetration, and restored market share by leading a comprehensive $35M marketing plan for Bounce.
  • Successfully launched the Bounce Dryer Bar, adding $50M in sales in its first year, introducing a disruptive new form of fabric softener to the market.
• 

  Procter & Gamble

  Assistant Brand Manager, Tide US Hispanic

  Aug 2006 - Aug 2008

  • Led go-to-market (GTM) plans specifically designed to narrow Tide's share gap between Hispanic and General Market consumers, focusing on outreach to new and first-generation immigrants.
  • Pioneered the use of new marketing channels for Tide, resulting in a 3:1 payout through accelerated trial and conversion rates.
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  Diageo

  Summer Associate Brand Manager - Baileys

  Jul 2005 - Sep 2005

  With over 200 brands sold in nearly 180 countries, Diageo is driven to be the world’s best brand builder, leading the way in premium drinks.

• 

  Accenture

  Consutant

  Sep 2000 - Oct 2002

  Accenture is a global professional services company offering a range of services across various industries, including strategy, consulting, digital, technology, and operations.

  • Led teams of Developers to deliver mission-critical applications at Fortune 500 companies, showcasing leadership and project management skills.
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  TenFold

  Business Engine Developer

  Aug 1999 - Aug 2000

  Tenfold specializes in enhancing customer conversations through its advanced software platform, which integrates customer data into real-time, accessible insights for service reps to improve the customer experience.