Ramon R.

Meta's mission is to to build the future of human connection and the technology that makes it possible.

• Grew B2B sales pipeline of VR headsets and Software as a Service (SaaS) products, contributing to a $200M annual revenue business.
• Exceeded lead generation targets by 20% and increased sales qualified opportunities (SQO) by 4X for the VR and SaaS products.

• Led a $70M integrated marketing campaign for Portal, positioning it as a tool for remote work and showcasing its AI-powered features, effectively repositioning the product.
• Exceeded marketing goals by 3X and retail sales targets by 13%, significantly increasing consideration, awareness, and purchase intent among remote workers in the US and UK.

• Managed a $120M marketing budget and supervised 2 direct reports to enhance product engagement and brand equity for Messenger, reaching over 1B global users.
• Successfully led the launch of a new brand platform for Messenger, resulting in a significant +2.4 point improvement in overall brand health metrics during its first campaign.

Zespri International is one of the world’s leading horticultural marketing companies, New Zealand’s largest horticultural exporter, specializing in exporting kiwifruit to more than 50 countries.

• • Spearheaded the marketing function for the North America business unit, achieving $150M in revenue.
• • Managed a team of 4 marketers, including people managers, covering consumer, shopper, and trade marketing strategies.
• • Boosted year-to-date volume growth to +59% vs. prior year, achieving a 40 pts lead ahead of the category.
• • Doubled ROI and incremental volume on a $13M marketing budget.

collaborate.biz is a matchmaking platform for businesses, pairing companies with strategic partners to facilitate referrals, resource pooling, and the launching of special projects.

• Built and launched a B2B SaaS product that meshes small businesses with partners for referral sharing and collaboration, mirroring 'Match.com meets LinkedIn'.
• Rapidly acquired over 400 customers within the initial four months leveraging both sales-led and product-led growth strategies.

Conagra Brands, a leading food company, combines a rich heritage with a focus on innovation to offer contemporary food choices across a portfolio of iconic and emerging brands.

• Grew total international sales of Swiss Miss and Peter Pan by 16%, demonstrating significant brand and market expansion.
• Successfully increased Swiss Miss sales in the Philippines by 40% through the development and execution of a new marketing strategy, showcasing impactful international brand growth.
• Managed product innovation and brand development for Swiss Miss and Peter Pan outside the US, overseeing P&L and leading a team of 3 direct reports.

• Led the concept, development, and launch of the 2 fastest-selling SKUs in Asia and LATAM within just 6 months, showcasing exceptional project management and market penetration skills.
• Achieved a remarkable 52% increase in sales in the Philippines and doubled international sales to $22M in one year, demonstrating strong strategic planning and execution in expanding market share.

Abbott Nutrition specializes in science-based nutrition products for people of every age, ensuring global health care needs are met.

• Led the strategic brand direction, campaign development, and launch of new products for the Similac infant formula, amassing a $1B business internationally.
• Achieved significant sales milestone with $230M in revenue in the first year after rolling out a new campaign, formulation, and an updated product lineup.

Procter & Gamble is a leading global consumer goods company, offering iconic brands such as Always®, Charmin®, and Tide® that many consumers trust and rely on daily.

• Led Shopper Marketing for the Home/Hardware, Electronics, and Office Customer Team, contributing to a sales increment of 5%, reaching $450M in this emerging channel.

P&G was founded more than 185 years ago as a soap and candle company. Today, it's one of the world's largest consumer goods companies, home to iconic brands like Always®, Charmin®, and Tide®.

• Achieved $350M in brand sales, grew penetration, and restored market share by leading a comprehensive $35M marketing plan for Bounce.
• Successfully launched the Bounce Dryer Bar, adding $50M in sales in its first year, introducing a disruptive new form of fabric softener to the market.

• Led go-to-market (GTM) plans specifically designed to narrow Tide's share gap between Hispanic and General Market consumers, focusing on outreach to new and first-generation immigrants.
• Pioneered the use of new marketing channels for Tide, resulting in a 3:1 payout through accelerated trial and conversion rates.

With over 200 brands sold in nearly 180 countries, Diageo is driven to be the world’s best brand builder, leading the way in premium drinks.

Accenture is a global professional services company offering a range of services across various industries, including strategy, consulting, digital, technology, and operations.

• Led teams of Developers to deliver mission-critical applications at Fortune 500 companies, showcasing leadership and project management skills.

Tenfold specializes in enhancing customer conversations through its advanced software platform, which integrates customer data into real-time, accessible insights for service reps to improve the customer experience.