Randall A.

Experience

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  Nexus Product Group

  Founder & Principal

  Feb 2024 - Present

  Nexus Product Group specializes in product management, go-to-market (GTM) strategy, and executive-level advisory services for early-stage and growth-stage companies.

  • Developed and launched a product management consulting agency offering advisory, coaching, and team augmentation services; implemented automated digital marketing campaigns to build brand awareness.
  • Engaged with clients to provide tailored consulting services, resulting in refined product and operational strategies, which led to improved product team performance and delivery, and overall client satisfaction and product growth.
  • Designed a mobile compliance app for a top U.S. grocery chain, leading to a multi-year investment targeting $25–35M in annual cost savings.
  • Led global product development team and the go-to-market launch for a construction tech startup as Fractional Head of Product, resulting in the initial client adoption of a quality management platform and mobile app.
  • Helped scale a managed services provider division to 7-figure revenue as Fractional VP of Operations.
  • Coached aspiring product managers and early-career professionals using frameworks like GROW, helping them develop skills and advance their product management careers, resulting in improved job performance.
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  Nordstrom

  Senior Manager of Product Management

  Mar 2022 - Apr 2024

  Nordstrom is a leading fashion retailer offering clothing, shoes, and accessories for men, women, and children, along with a robust online presence and a commitment to high-quality customer service.

  • Led a product management team for merchandising technology, implementing best practices and driving technology transformations to optimize company-wide product margins.
  • Delivered new technology solutions and systematic controls that improved supplier profitability by $50M over 3 years and reversed a prior $91M EBITDA erosion, significantly increasing overall company profit.
  • Transformed an unfocused, chaotic team environment into a cohesive, high-performing unit by introducing a clear product strategy and a standardized lifecycle framework, improving consistency, delivery pace, enterprise adoption, and customer value focus.
  • Assessed team processes and introduced a vision framework with role-specific training, aligning performance with expectations and company objectives.
  • Consolidated scattered performance metrics into unified micro and macro KPI dashboards, increasing transparency and accountability across product initiatives.
  • Acted as a trusted advisor to senior executives, guiding the evaluation and refinement of the product management operating model. Served as SME in crafting an HR talent framework for product roles, aligning performance evaluation with key metrics.
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  NextHealth Technologies (acquired by Softheon)

  Senior Product Manager

  Nov 2020 - Mar 2022

  Know what works. Make it better.™ NextHealth Technologies partners with health plans to provide rigorous, yet rapid evaluation of programs and initiatives that yield critical insights.

  • Planned, led the development, and launch of a new healthcare analytics platform, resulting in 4 enterprise sales prospects in just 6 months.
  • Implemented a cross-functional commercialization process that increased client adoption by 5×.
  • Authored thought leadership content to support multi-channel marketing campaigns and position the product as a category leader.
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  NRC Health

  Product Director

  Dec 2019 - Nov 2020

  Placed at the forefront of transforming healthcare experience for over four decades, NRC Health serves as a catalyst in humanizing healthcare, leveraging extensive market research and consumer preferences analytics to optimize patient outcomes.

  • Led an end-to-end user experience discovery initiative (in partnership with Customer Success and UX teams) that created new user capabilities and boosted customer NPS and operational efficiency.
  • Collaborated with the executive team to develop and execute a new product line go-to-market strategy, projected to drive $10M in ARR within five years.
  • Facilitated company-wide training sessions to raise internal awareness of product value and encourage a customer-centric culture.
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  Ascent Factory

  Product Strategy Consultant

  Apr 2018 - Dec 2019

  Ascent Factory specializes in bringing innovative products to market, offering services in Prototype Development, Mobile App Development, Software Development, maintenance, and staff augmentation, while leveraging its deep healthcare knowledge.

  • Advised early-stage startup executives on product strategy and technology investments, focusing on ROI and market viability.
  • Developed and implemented the client’s first formal product management strategy, vision, and roadmap, establishing a foundation for future growth and product development.
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  Aha!

  Senior Manager of Customer Success (Product Management SME)

  Feb 2017 - Apr 2019

  Aha! is a high-growth SaaS company, self-funded and fully remote, focusing on software for product development and team collaboration, with over $100M in ARR.

  • Served as a product management subject-matter expert to drive enterprise platform sales and consult on product implementation for large clients.
  • Directed 9 enterprise solution launches and provided training for new product management teams, resulting in an additional $420K in annual recurring revenue.
  • Conducted tailored product demos and training sessions that helped close over $1M in new ARR.
  • Negotiated enterprise subscriptions with executive sponsors, project champions, and procurement teams.
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  Welltok (acquired by Personify Health)

  Senior Product Manager

  Jul 2015 - Feb 2017

  Welltok drives consumer actions that matter, delivering solutions built on a secure platform that includes a vast consumer database, machine learning, and multi-channel engagement to activate populations in meaningful ways.

  • Led a team of Product Managers to improve product development operations for a healthcare consumer engagement platform.
  • Salvaged a failed reporting product line and revitalized an underperforming analytics team, enhancing product value and customer satisfaction, directly contributing to closing the largest client contract in company history.
  • Orchestrated the launch of a B2B2C e-commerce product line within the health and wellness platform, expanding market offerings and revenue streams.
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  Influence Health (acquired by Healthgrades)

  Senior Product Manager (promoted from Lead Software Engineer)

  Mar 2009 - Jul 2015

  Influence Health builds software that helps hospitals and health systems virtually influence patients before and after the clinical service.

  • Transitioned from software engineering to product management to guide strategy for an emerging digital healthcare platform, collaborating with the Board and C-suite stakeholders.
  • Turned around lagging customer satisfaction on the flagship patient experience product, transforming it into a scalable, revenue-generating solution.
  • Served as the company’s subject matter expert on healthcare IT regulations (HITECH Act of 2009), steering product strategy and requirements for new digital patient experience offerings.
  • Initiated a Client Advisory Committee to shape the vision and roadmap for the next-generation patient experience product line, strengthening client engagement and influencing product direction.
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  Various Companies

  Early Engineering Roles

  Jan 2003 - Dec 2009

  Various Companies operate in a range of industries, orchestrating a talent marketplace for connecting companies with a community of professionals for fractional work across numerous disciplines, including engineering, product design, sales, marketing, and more.

  • Led product development projects, mentoring product owners and leading design engagements for prominent clients, including significant work for a large retailer.
  • Transitioned from an engineering role to product management, evolved into a technically-accomplished product leader with the ability to manage and strategize for high-growth companies.
  • Executed fractional work for early-stage companies, acting as head of product, CTO, or CPO, demonstrating versatility in leading product teams and developing strategic roadmaps for growth.
  • Mentored and led teams through the development and delivery of comprehensive product strategies, leveraging technical acumen and experience in high-growth environments for impactful outcomes.