Rheanna L.

BIO

Across 13 years in leadership roles, I've worked with organizations spanning festivals, live events, venture capital, finance, luxury real estate, nonprofits, and community equity work, and the approach travels everywhere: I identify the biggest gap first. Then I build the system that closes it and bring in the people needed to sustain it, whether that includes me long-term or not. I love solving the problem at its root, and I know which pieces I should own and which belong to a specialist, so every part of the work lands in the right hands. I stay composed under pressure and know when to solve independently and when to escalate. You end up with clear systems, a team built to carry them, and experiences people want to be part of.

QUICK SNAPSHOT

- 16+ years producing 200+ projects with 24+ teams in Canada, the US, Bolivia, and Brazil

- 13 years in leadership roles, from youth and young adults director and nonprofit PR director in 2013 to VP of Communications and Culture in 2017

- 900+ job applications reviewed and 45+ successful offers across music, live events, elections, VC, luxury real estate, and nonprofit

- Cross-industry range: festivals and live events, music, film, VC, finance, luxury real estate, nonprofit, marketing, fashion, production, and community equity work

- Working recording artist and commercial model, so I understand creative talent from the inside

WHAT I DO

Operations & systems

- PM platform implementation and team training (Wrike, Asana, ClickUp), plus fast adoption of Podio and Monday.com

- SOPs, templates, planning cadences, deadlines, budgets, and dependencies

- Light automation through Asana and comprehensive process design that removes manual steps, so work checks itself off

- Contracts and audits, insurance, permits, MOUs, codes of conduct

- Budget tracking, invoices

- Vendor sourcing across venues, production, hospitality, staffing, and legal

Events & experiences

- End-to-end operations, domestic and international: run-of-show, production schedules, staffing plans

- Registration, attendee comms, F&B, AV, transportation, and security

- VIP, artist, and executive logistics; on-site lead

- Internal experiences and culture programming designed around what people actually need

- Post-event recaps on attendance, budget, and learnings

Recruiting & team building

- Full-cycle recruiting for staff, interns, and contractors: role design, sourcing, screening, interviewing, hiring, onboarding, training, and offboarding

- Custom application forms built around each organization's needs, so the strongest candidates surface quickly and screening stays efficient

- Recruiting campaigns built with creative teams, including strategic social graphics and messaging that attract the right candidates

- International and cross-border hiring, with candidate conversations in English, Portuguese, and Spanish

- Seasonal intern and volunteer pipelines that grow into staff roles

- Onboarding systems in Asana where every step is templated and self-checking, with one live call reserved for the human part

- Employee handbooks and codes of conduct

- A lasting talent network: people I hire keep working with me, and I connect them to new opportunities

Creative, brand & community

- Community building from scratch: event series, artist collectives, and industry chapters

- Video and social production through in-house teams or contractors

- Partnerships with boards, funders, site partners, and community orgs

- Creative direction shaped by 15+ years as a working artist and commercial model

HIRING TRACK RECORD

- Robis Elections: direct sourcing and referral of 9 hires for state election production teams, all personally screened and pre-trained for the 2024 election cycle; 7 of 9 returned the next cycle (78% return rate), and their referrals brought in 10+ more, creating a self-sustaining referral pipeline the team jokes staffed their whole election

- 900+ job applications reviewed with 45+ successful offers across 6 orgs, including my first end-to-end recruit in 2018 for Leap Ventures Inc., a mentored marketing intern who stayed 4+ years

- Built a refreshed recruiting application process from scratch for Hot Water Cornbread Festival, from candidate-facing social graphics to hiring and training, and brought in cross-border production assistants from Brazil

- Direct sourcing and referral of a senior and a junior hire for The Nest Creatives

- Built Hopeless Music Academy's internship program, including onboarding, offboarding, and compliance, serving 17+ volunteers and interns from NYU, Berklee, USC, UCLA, UT Austin, and more

- Talent sourced 3 individuals who became referrals for additional projects and client needs

- As interim office manager at Sotheby's International Realty, ran first-round interviews and advised the managing broker on hiring a marketing coordinator and a transaction coordinator

SELECT WINS

- Built Hopeless Music Academy from scratch: brand, infrastructure, programming, team, SOPs, and a pilot site partnership

- Sotheby's International Realty: hired as a listing coordinator and promoted into agent liaison, a role created for me; increased internal agent engagement by 240% by listening to agents and building internal experiences around what they needed

- Co-produced four LA festivals (2,000 to 4,000 attendees)

- Founded People Are Pearls, a monthly event series that sold out 10 months running

- Created Queendemme: $20K raised, national radio debut, and a platform for 60+ Black women artists

- Co-launched RAMPD's West Coast chapter for Disabled music industry professionals

- Founded Areia the Agency, an independent creative agency

Languages: English, Português, Español, 普通话

Based in Los Angeles (PST).

Able to support fractional & consulting needs in operations, events, recruiting, and creative and community leadership with creative, tech, or mission-driven teams.

solo.to/rheanna