Kendra H.

Maryville, TN, USA

Empowering Game Studios to Master Live Ops and Production Excellence

Kendra Hasson stands at the nexus of gaming innovation and operational excellence. With over 15 years in game development and live services, she specializes in transforming chaotic live ops into structured successes and guiding studios through pivotal growth phases. Her expertise spans stabilization of delivery, scaling of operations, and alignment of cross-functional teams. Kendra's profound impact is evidenced by leading over 10 high-cadence titles, significantly boosting live-service performance and player satisfaction. She’s your strategic partner for consistently shipping games and scaling live services sustainably.

Kendra H.

Work

  • AI-Driven Workflow Optimization — The Smart Workflow

    AI-Driven Workflow Optimization — The Smart Workflow

    The Challenge:

    Modern game production and content creation often suffer from "documentation debt" and manual bottlenecks that slow down velocity. As the founder of The Smart Workflow, I developed a framework to integrate Generative AI into the standard Software Development Life Cycle (SDLC) to reduce administrative overhead and accelerate the transition from creative concept to technical requiremen…

    thesmartworkflow.com
  • Senior Game Producer (Live Services) — Electronic Arts (EA)

    Senior Game Producer (Live Services) — Electronic Arts (EA)

    The Challenge:


    Managed the end-to-end live operations and production lifecycle for a massive portfolio within EA’s Pogo division, ensuring 24/7 stability and a consistent content cadence for millions of daily active users (DAU). The environment required high-velocity execution across a diverse library of web and mobile titles, ranging from legacy products to new feature launches.


    The Impact:


    Portfoli…

    pogo.com
  • Cross-Platform Game Delivery — Eimear Studios

    Cross-Platform Game Delivery — Eimear Studios

    The Challenge:


    As the Founder and Production Lead of an independent studio, I directed the end-to-end development and delivery of various indie and client-based game projects. Operating in a high-stakes, "zero-to-one" environment, I was responsible for bridging the gap between creative ambition and technical feasibility while managing lean budgets and distributed talent.


    The Impact:


    Full-Cycle Delive…

    web.archive.org

Experience

  • Electronic Arts (EA)

    Electronic Arts (EA)

    Game Producer

    Jan 2025 - Sep 2025

    Electronic Arts (EA) develops and publishes games for consoles, PCs, and mobile devices, and is one of the most well-known names in the gaming industry.

  • Electronic Arts (EA)

    Electronic Arts (EA)

    Live Services Game Producer

    Oct 2021 - Sep 2025

    • Provided senior-level production and live operations leadership across multiple free-to-play and live service titles.
    • Owned end-to-end live operations for 10+ high-cadence games, including content calendars, events, features, and patches
    • Led sprint planning, milestone delivery, and release cadence across engineering, design, art, QA, and publishing
    • Maintained live service roadmaps aligned with player engagement, performance metrics, and business goals
    • Improved delivery predictability by optimizing workflows, pipelines, and cross-team communication
    • Coordinated live incident response, risk mitigation, and operational planning
    • Served as the central communication lead across internal teams and external partners
    • Mentored producers and supported team growth during scale and transition
  • Boa Vida Healthcare

    Boa Vida Healthcare

    Digital Manager

    Apr 2021 - Oct 2021

    • Fractional leadership role focused on growth strategy and operational execution.
    • Using customer-driven and B2B marketing campaigns, the company grew from a start-up and increased profit margins due to campaigns I led.
    • Cross-functional management for a remote team.
    • Monitor and manage SEO launches for all facilities and start-ups.
  • Synergy Concepts Inc

    Synergy Concepts Inc

    Chief Marketing Officer (Fractional) | Co-founder

    Jan 2021 - Sep 2025

    • Fractional leadership role focused on growth strategy and operational execution.
    • Led growth initiatives resulting in 150% profit increase within two months
    • Repositioned brand and digital presence to improve visibility and authority
    • Aligned execution timelines with business priorities and delivery goals
  • L6 Solutions

    L6 Solutions

    Chief Marketing Officer

    Aug 2019 - May 2020

    L6 Solutions offers financial services to help mental health facilities maintain profitability and financial stability.

    • Launched an innovative growth marketing campaign that resulted in significant client acquisition and revenue increase.
    • Successfully managed and improved product ownership for B2B sales initiatives, ensuring seamless integration and customer satisfaction.
    • Played a critical role in developing a cohesive branding strategy for the parent company and its subsidiaries.
    • Collaborated directly with the CEO to enhance sales strategies, leading to improved profit margins and sustained business growth.
  • Oak Hill Collaborative

    Oak Hill Collaborative

    Technology Director

    Nov 2018 - Oct 2019

    • Leadership and mentorship in a cross-functional team
    • Developed digital growth strategies for local socio-economic impact
  • Youngstown State University

    Youngstown State University

    Graduate Research Assistant

    Aug 2018 - May 2019

    • Lead a team to research the understanding of how students learn computational thinking.
    • Developed and wrote eye-tracking software that was used to evaluate computational development.
    • Published a research paper with the ACM Digital Library for Computer Science Education.
  • Cuyahoga Community College

    Adjunct Professor

    Aug 2017 - Dec 2018

    • Teach online courses for game development with Unity and digital marketing with Adobe applications.
    • Mentor students to help them develop their careers.
  • The Vindicator Printing Company

    The Vindicator Printing Company

    Senior Multimedia Specialist

    Jan 2017 - Nov 2018

    The Vindicator Printing Company is a regional newspaper serving Northeast Ohio, providing daily and Sunday print publications as well as digital media services.

  • Youngstown Game Developers

    Director / Founder

    Dec 2014 - Oct 2020

    • Executive leadership role focused on growth strategy and operational execution for the local game industry.
    • Growth strategies through cross-functional communication.
    • Community outreach to help the tech and game industry grow in Ohio.
    • Public speaking and mentoring for different game development events, K-12 groups, and colleges.
    • Authored and published several articles on game development and growth in the game industry.
    • Directed several game-focused events for community involvement and visibility in the industry.
  • Minuteman Press

    Minuteman Press

    Senior Graphic Designer

    Aug 2014 - Jan 2017

    Minuteman Press is a leading printing services franchise offering a wide range of solutions, including business cards, banners, promotional apparel, and digital marketing services globally.

  • Austintown Local School District

    Lead Multimedia Technician

    Apr 2013 - Aug 2014

    Austintown Local School District oversees public education for students in Austintown, Ohio, offering a diverse curriculum and extracurricular activities.

  • Eimear Studios

    Eimear Studios

    CEO / Indie Game Developer

    Feb 2013 - Mar 2021

  • Eimear Studios

    Eimear Studios

    Founder / Fractional Game Producer

    Apr 2010 - Mar 2021

    • Provided fractional production leadership for indie and client-based game projects.
    • Owned production pipelines, milestones, and delivery schedules from concept through release
    • Coordinated distributed developers, artists, and contractors
    • Balanced scope, timelines, and quality in small-studio environments
    • Implemented lightweight production processes to support consistent delivery
    • Supported multiple projects simultaneously while maintaining execution discipline
  • Eimear Studios

    Eimear Studios

    Freelance Marketing Manager

    Apr 2010 - Jan 2013

  • Univision

    Univision

    Multimedia Designer and Production Assistant

    Apr 2010 - Aug 2011

    Univision is a leading Hispanic media company in the U.S., offering television, radio, and digital content across entertainment, news, and sports.

  • Dynamic Worldwide Productions

    Interactive Designer and Developer

    Apr 2009 - Nov 2009

    Dynamic Worldwide Productions creates multimedia content and specializes in interactive learning solutions and promotional media for corporate clients.

  • Mobile Post Production, Inc.

    Game Certification & QA Lead

    Mar 2008 - Apr 2009

    • Led QA certification for mobile games across global development teams
    • Managed certification processes, documentation, and compliance
    • Coordinated directly with developers to resolve issues and meet release requirements
  • THQ

    THQ

    Quality Assurance / Game Tester (Interim QA Lead)

    Mar 2007 - Feb 2008

    • Tested AAA console titles and documented bugs in live databases
    • Served as Interim QA Lead for Stuntman: Ignition (PS2 – NALC & PAL)

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