Scott Ohlund

Salt Lake City, UT, USA

Mastering Salesforce Efficiency: Unlocking Revenue Potential for Growth

With a track record of optimizing Salesforce for 150+ companies over 12 years, I've transformed CRM chaos into streamlined success, delivering unmatched sales efficiency and ROI. Leveraging AI and my proficiency in the latest Salesforce technologies, I empower sales teams to reclaim 20+ weekly hours previously lost to system friction. This not only boosts productivity by up to 300% but also ensures revenue predictability with unparalleled pipeline accuracy. Holding 13 Salesforce certifications, …
Scott Ohlund

Experience

  • Optimum Data Solutions

    Optimum Data Solutions

    13x Certified Salesforce **Independent Freelance** Architect | AI and Data Cloud Enablement

    Aug 2013 - Present

    Optimum Data Solutions specializes in harmonizing marketing, sales, and customer success operations, leveraging Salesforce to overcome friction points for seamless business processes.

    • Pioneered AI Integration for Salesforce, enhancing customer engagement and operational efficiency with AI-driven solutions like Agentforce.
    • Implemented Salesforce Data Cloud, unifying customer data across CRM systems for comprehensive, personalized engagement.
    • Advanced Large Language Model (LLM) applications, driving productivity and client satisfaction by automating complex tasks and generating insightful reports.
    • Promoted structured implementation frameworks, balancing Agile and Waterfall methods to optimize efficiency, compliance, and long-term sustainability of Salesforce solutions.
  • Visible Supply Chain Management

    Visible Supply Chain Management

    Director of Enterprise Applications (Salesforce and Pardot)

    Jan 2019 - Oct 2019

    Visible is a leading provider of fulfillment and logistics solutions, offering comprehensive services that help businesses manage their supply chain, warehousing, and product delivery needs globally.

    • Championed the Salesforce and Pardot ecosystems, progressing from a hands-on Administrator to a Developer, and finally an Architect.
    • Spearheaded a transformative sales team performance improvement by driving 100% Salesforce Sales Cloud adoption, including comprehensive training and the creation of insightful dashboards and reports.
    • Initiated and implemented an external Salesforce Communities portal, enhancing case management and customer interaction.
    • Successfully spearheaded the integration of Salesforce with NetSuite, achieving seamless financial data synchronization, and deployed Pardot to invigorate B2B marketing automation strategies.
  • Visible Supply Chain Management

    Visible Supply Chain Management

    Enterprise Applications Manager

    Aug 2018 - Jan 2019

    • Spearheaded a transformative uplift in sales team performance by driving Salesforce Sales Cloud adoption from nil to 100%, through comprehensive training, insightful dashboards, and executive collaboration.
    • Implemented an external Salesforce Communities portal for enhanced case management, allowing customers to interact and submit cases directly, improving customer engagement.
    • Seamlessly integrated Salesforce with NetSuite, enabling efficient synchronization of financial data across platforms for streamlined operations.
    • Successfully deployed Pardot, revitalizing B2B marketing automation strategies and leading projects to expand Salesforce platform adoption across the enterprise.
  • FamilySearch

    FamilySearch

    Salesforce Technical Leader

    Jan 2016 - Dec 2017

    FamilySearch inspires people everywhere to connect with their family—across generations, providing free access to genealogy and historical documents.

    • Directed the technical and architectural direction of the Salesforce platform, spearheading its expansion and enhancements to meet the evolving needs of FamilySearch.
    • Managed and inspired a team of Salesforce Engineers, leading successful project completions through productive collaboration with Salesforce.
    • Established meaningful connections with internal business stakeholders, ensuring deep understanding and fulfillment of their requirements through the Salesforce platform.
    • Cultivated a strategic partnership with Salesforce, facilitating productive collaborations and the achievement of key project milestones.
  • Simplus

    Simplus

    Senior Director of Software Development

    Jan 2015 - Dec 2015

    Simplus accelerates clients' Salesforce journeys through advisory-led, industry-focused services that drive customer experience, operational efficiency, and growth.

    • Spearheaded an exit strategy for a business channel, leading to the liberation of $2 million in revenue and 20 resources to support the company's new strategic direction.
    • Revolutionized workflow by instituting agile methodologies, product management, and tooling, doubling delivery efficiency and enhancing executive visibility.
    • Boosted the uptime availability of SaaS products and solutions by an impressive 500%, through effective operational processes, procedures, and tooling.
  • The Corporation of the Presiding Bishop of the Church of Jesus Christ of Latter-Day Saints

    The Corporation of the Presiding Bishop of the Church of Jesus Christ of Latter-Day Saints

    Solutions Manager | Enterprise Architect | Principal Engineer

    Jan 2008 - Dec 2015

    The Corporation of the Presiding Bishop of the Church of Jesus Christ of Latter-Day Saints serves as an administrative organization overseeing temporal affairs for the church, combining spiritual principles with practical management.

    • Pioneered solutions for the church’s growth challenge, achieving 300% to 400% growth with constant expenditures.
    • Established IT governance and prioritization for software integration services, enhancing project focus, efficiency, and high-impact delivery.
    • Led the enhancement of business value for major enterprise applications, including PeopleSoft ERP, Microsoft Dynamics CRM, Mulesoft iPaaS Anypoint Platform, and IBM SOA Middleware.
  • Optimum Data Solutions, LLC

    Senior ERP Technical Consultant (Principal)

    Dec 2004 - Dec 2008

    Optimum Data Solutions, LLC specializes in providing comprehensive ERP solutions and consulting services.

    • Led PeopleSoft and ADP Enterprise ERP implementations, ensuring seamless integration and minimal downtime.
    • Designed and maintained solutions architecture for ERP systems, enhancing operational efficiency by 30%.
    • Provided troubleshooting and training sessions, improving user acceptance and reducing support tickets by 25%.
    • Administered application security, safeguarding sensitive data and maintaining compliance with industry standards.

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