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Indianapolis, IN, USA

Scott R.

Most fractional CIOs keep the machine running. I come in to crank it up. Kill. Park. Blossom. The machine is always faster when I leave.

I'm a 30-year IT transformation leader - not a fractional CIO who stabilizes and optimizes, but one who comes in to make the machine turn.

My framework is simple: Kill what's no longer creating value. Park what's good enough for now. Blossom the sharp edges - the technology and the people that just need the right conditions, the right investment, and the right mandate to explode into real value.

Every organization I've walked into has cranks hiding in it - people wired to transform, not maintain, who've been trapped in cog roles waiting for someone to ignite them. Finding those people, elevating them, and igniting them is how transformation actually sticks after I'm gone.

Track record: Restored a company to Gartner Magic Quadrant leadership. Rebuilt a 3-person development team facing outsourcing into a 16-person organization in 18 months. Turned a website converting at 0.08% into a JD Power Award winner - 400% conversion increase, $40M incremental revenue. $500M+ in revenue impact across 30 years.

The machine is always faster when I leave.

Hire Scott
Scott R.

Testimonials

I worked with Scott as a service provider on a transformational ecommerce program he led for a large US appliance retailer. He cut IBM hardware demand from 144 CPUs to 32, negotiated a $1.5 million annual software obligation down to $150,000, and drove user experience best practices that lifted conversions from 0.08% to 3.1%. Scott is a tremendous leader who knows how to impact outcomes that are truly meaningful to any organization.
TI
Todd IrwinCEO, BlueSky Commerce, Bluesky Commerce
I had the opportunity to work with Scott Reasinger for many years at Finish Line, and I've always had tremendous respect for his leadership, business judgment, and ability to use technology to drive meaningful results. Scott is the kind of executive who can operate equally well at the strategic and operational levels, and I would highly recommend him for a CIO, CTO, or CEO leadership role.
RU
Roger UnderwoodCEO, Techlocity | Former SVP, Information Systems, The Finish Line, The Finish Line
I worked closely with Scott while serving as primary architect for Logility Cloud Realm. As our Product Owner, he consistently excelled at bridging complex architectural requirements with our core business goals. Building a multitenant SaaS platform involves many moving parts, and Scott's ability to translate high-level strategy into clear, actionable priorities made a huge difference for the engineering team.
RD
Rob DurellSenior Architect, Logility

Experience

Apr 2025 — Present
Aptean

Aptean

Product Manager, Supply Planning

Enterprise software company specializing in supply chain, ERP, and manufacturing solutions for process and discrete industries globally.

  • Retained post-acquisition to lead supply planning product following Aptean's acquisition of Logility.
  • Managed engineering and QA teams through organizational integration.
Jan 2017 — Apr 2025
Logility, Inc

Logility, Inc

VP of Technical Product Management

Supply chain planning software company serving 500+ clients across retail, CPG, food & beverage, and manufacturing in 80+ countries.

  • Drove platform transformation restoring Logility to Gartner Magic Quadrant leadership - 50% increase in top-of-funnel sales pipeline
  • Led 75+ person SaaS transformation migrating 10+ products from perpetual licensing to recurring subscription revenue
  • 20% improvement in development efficiency through shared component libraries and platform standardization
Jan 2011 — Jan 2017
hhgregg

hhgregg

Director of Retail Systems

National electronics and appliance retailer with 220+ stores operating across the Midwest and Southeast United States.

  • Won JD Power Award for top retail website - 400% conversion increase generating $40M incremental revenue
  • Reduced e-commerce operating costs from $9M to under $1M through vendor partnerships and cloud offloading
  • Reduced call center handle time 70% through custom-built agent support tool
Jan 1995 — Jan 2011
The Finish Line

The Finish Line

Director of Development

$1.2B publicly traded national athletic footwear and apparel retailer with 900+ stores across the United States.

  • Rebuilt 3-person development team facing outsourcing into 16-person organization in 18 months
  • Pioneered real-time cross-location inventory fulfillment - presented at IBM conferences years before BOPIS became industry standard
  • Reduced project delivery time 20-40% through engineering process improvements and common tooling