Unlocking Growth with Strategic Digital Innovation | C-Level Digital Marketing Expert 🚀
With over 30 years of experience, I channel my passion for digital marketing into driving growth for businesses across the globe. My journey spans entrepreneurship and academia, blending field-tested strategies with a commitment to lifelong learning. From revolutionizing digital conversions in Latin American companies to shaping future marketers as a professor, my career is a testament to the power of bold creativity and analytics-driven results. Let's connect to catalyze your brand's digital transformation and achieve measurable success.
Facultad de Comunicaciones Universidad del Desarrollo
Academic Director
Nov 2023 — Present
UD
Universidad de Chile
Academic Director
Mar 2023 — Present
Asesorias Mr. Wolfe
Senior Consultant
Provide strategic digital consulting to C-level executives and board members across telecommunications, retail, education, and financial sectors.
Led go-to-market digital strategies that increased lead generation efficiency by 45% for key clients such as DUOC, Tanner, Prodalam or AFP Habitat.
Designed and delivered executive training workshops in audience segmentation, media planning, and data-driven marketing.
Use competitive benchmarking and analytics to recommend scalable digital frameworks for client growth.
Mar 2017 — Present
Anda Avisadores
Digital Marketing Circle Director
Aug 2005 — Present
U/
UCH / PUC / UAI / UDD
Teaching: Professor of Digital Marketing / Content Marketing / Digital Strategy
Universidad de Chile: Professor of Digital Marketing (Master in Marketing WE) // Professor of Digital Marketing Strategy Workshop (Diploma in Digital Marketing - UNegocios)
Pontificia Universidad Católica de Chile: Professor of Social Media in Various Fields (Faculty of Communications)
Universidad Adolfo Ibáñez: Professor of Digital Communication and Strategy (Master in Strategic Communication Management - School of Communications and Journalism) // Professor of Strategic Digital Communication Planning Course (Continuing Education - School of Communications and Journalism) // Professor of Digital (Master in Marketing Management - Business School)
InsightLab: Professor of Digital Business Framework
Astro Academy: Professor of Content Marketing
May 2022 — Nov 2022
Hearts & Science
Business Manager
Oversaw digital media operations for 9 business units at Cencosud, leading a team of 60+ professionals.
Increased campaign ROAS through data visualization tools, real-time reporting, and improved media buying models.
Created client pitch decks, quarterly reviews, and strategic growth playbooks.
Feb 2020 — May 2022
AFP Modelo
Chief Marketing Officer
Directed cross-functional teams (marketing, business intelligence, digital channels, CX) of 40+ to drive company-wide digital transformation.
Improved enrollment conversion rates by 1,000% by implementing hyper-targeted paid media campaigns and optimizing funnel flows.
Led public affairs strategy and strengthened stakeholder engagement through content, events, and PR campaigns.
Shifted internal communication model to a digital-first approach, boosting internal satisfaction scores by 30%.
Oct 2018 — Jan 2020
Banco de Chile
Digital Marketing Manager
Pioneered the launch of the bank’s first digital onboarding experience for unbanked youth, generating 5,000+ new account signups.
Managed multi-channel campaigns (SEO, SEM, CRM, social, branded content) with annual budgets over $3M.
Won 2019 YouTube Leaderboard Award and Effie Award for breakthrough digital activations including Lollapalooza and Teletón.
Introduced new KPIs and dashboards to align digital performance with sales conversion targets.
May 2010 — Aug 2018
Entel
Head of Online Marketing
Built and led Entel’s digital division (SEO/SEM, CRM, influencer campaigns), managing $5M annual budget.
Won 16+ national and international awards; 3x Best Advertiser of the Year (IAB Chile), 2x Best Viral Campaign.
Launched innovative campaigns (e.g., Sensation, Madonna concert, portability) with 500K+ user interactions.
Apr 2009 — May 2010
C
Cardumen
General Director
Tripled agency revenue within 12 months by securing new accounts and strengthening key relationships.
Managed 25+ integrated campaigns for brands like Santander, Pepsi, Ripley, and Bridgestone.
Won IAB Chile’s Young Interactive Award (the first ever award of the agency)
Implemented project management workflows that reduced delivery time by 20%.
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