Stephen Hill

Experience

• 

  PGA TOUR

  Senior Manager Audience Activation

  May 2022 - May 2026

  • Managed programmatic auction and supply vendors Prebid, Google Ad Exchange, Open Bidding, and Amazon across TOUR platforms and operated partners.
  • Increased yield from programmatic opportunities through standardizing supply path optimization (SPO) reviews, maximizing access to direct demand.
  • Increased audience sales revenue by overhauling the audience strategy to establish off-site audience extension, customized solutions for RFPs, standardizing the audience taxonomy, efficient campaign forecasting, and drastically expanding the available 1P signals available for segment creation.
  • Paid media activation across CTV, online video, display, and audio via The Trade Desk, Adobe, and StackAdapt DSPs to supporting broadcast tune-in, national branding, ticket sales, and engagement.
  • Audience segmentation and distribution out of Snowflake through reverse ETL into LiveRamp, Google Ad Manager, The Trade Desk, Meta, Google Ads, and other social activation platforms.
  • Vendor evaluation, negotiation, contracting and implementation to improve audience activation and programmatic sales abilities with The Trade Desk, Permutive, Aditude, Amplitude, Audience Acuity, and Confiant.
  • Led cross-functional teams across legal, privacy, data management, marketing, product development, sales, and operations to ensure alignment while developing data abilities, including CDPs, clean rooms, data enrichment, identity resolution, and auction signals.
  • Facilitated adherence to data governance policies in collaboration with legal and privacy stakeholders.
  • Active participant in trade events and organizations, including Beeler.tech, AdMonsters, and Digiday.
• 

  Equibase Co

  Advertising Operations Manager

  Jan 2018 - Jun 2022

  Equibase Company LLC is a subsidiary of the Thoroughbred Racing Associations of North America (TRA) and The Jockey Club. Formed in 1991 to provide North American thoroughbred racetracks with a uniform, industry‑owned database of racing information and statistics.

  • Led advertising operations team to execute direct sales agreements and streamline order fulfillment processes.
  • Scaled programmatic sales and optimized exchange partnerships (Google AdExchange, Open Bidding, Amazon TAM, Prebid) to maximize yield across inventory sources.
  • Developed and launched a first‑party data strategy using the BlueConic CDP to create targeted marketing products and new revenue opportunities.
  • Designed and produced custom advertising units (HTML/CSS) and Clipcentric rich media to support higher‑value direct and programmatic buys.
  • Collaborated with sales to translate technical capabilities into packaged products and pitch materials for advertisers.
• 

  Equibase Co

  Advertising Operations Supervisor

  Jan 2016 - Jan 2018

  • Founded the Advertising Operations function by creating company policies, order workflows, and operational standards.
  • Implemented and administered Salesforce Sales Cloud to support sales operations, order management and reporting.
  • Partnered with Confiant to introduce creative verification and block high‑risk channels, improving programmatic creative quality and brand safety.
  • Monetized a network of six endemic partner publishers and coordinated publisher product improvements and yield optimization.
  • Expanded programmatic channels to include real‑time bidding and implemented page‑speed and Google Search best practices to improve user experience and ad viewability.
• 

  Equibase Co

  Quality Control Supervisor

  Jun 2013 - Dec 2015

  • Supervised a team of 10 coordinators responsible for customer service, database maintenance and website tasks; managed budgeting, staff training and part‑time scheduling.
  • Integrated Google Ad Manager, transitioning Equibase.com away from a share‑of‑voice model to yield‑based ad serving.
  • Established programmatic sales with multiple exchange partnerships, creating an incremental revenue stream and driving a 70% increase in programmatic sales (2014–2015).
  • Managed large‑scale email marketing (~3 million monthly sends), building HTML templates and audience targeting to increase engagement.
  • Analyzed weekly contest performance and optimizations that led to a 66% increase in participation.
  • Owned QA processes for ad delivery and content accuracy to protect revenue and user experience.