Tanisha C.

Spark Bamboo is an executive marketing consultancy focused on helping multi-unit and franchise brands accelerate growth through full-funnel demand generation, brand positioning, and AI-enabled marketing systems.

• Led consumer and franchise marketing strategy for a 60-location, $20M portfolio, achieving improved impressions, CPL, and CPC.
• Managed a national marketing calendar and a full-funnel growth engine with a budget of approximately $800K in paid media.
• Introduced AI-driven automation across reporting, creative development, and campaign optimization.
• Boosted revenue growth and retention at IDEA Lab Kids, maintaining 100% family retention.
• Designed hyper-local digital advertising for Starbucks, defending market share against Luckin Coffee.

Spark Bamboo Marketing Consultancy provides strategic marketing solutions for franchise and multi-unit enterprises.

• Launched Innovative Education concept in the Charlotte Market via a Brick-and-Mortar Kids S.T.E.A.M Enrichment Center specializing in Science, Coding, Culinary, Entrepreneurship, Visual Arts & Robotics for kids ages 4 – 14
• Oversaw and managed architectural design and construction with 2 different firms to bring location design to life on budget and on time
• Create and Execute local marketing strategy and creative to drive awareness, enrollment lead generation and revenue resulting in scaling to over six figures during year 1 in six months
• Create relationships with local school administrators, PTO/PTA groups and social organizations to offer customized educational programs designed to supplement current traditional education
• & Robotics for kids ages 4 - 14
• Founder of the Spark Bamboo Incubator for Kids – launching 2021

Marco's Pizza (Marco's Franchising, LLC) is a pizza restaurant chain offering fresh and authentic Italian pizzas across multiple locations.

• Spearheaded brand marketing strategy, leading to the launch of the first-ever national marketing calendar for the brand.
• Executed strategic partnerships with PepsiCo, DoorDash, and Sony Pictures, enhancing brand visibility and cultural relevance.
• Coordinated brand relaunch through integrated agency partners, achieving a 10-point lift in brand awareness.

• Led marketing strategies to drive system-wide sales growth across nine brands, enhancing overall portfolio performance.

Threshold Brands™ is a highly curated collection of home services providers, offering franchise opportunities that focus on environmental consciousness and franchisee satisfaction.

• Implemented digital and consumer marketing strategies across nine brands, boosting system-wide sales growth.
• Achieved a 28% YOY sales growth and a 45% expansion in national footprint through effective franchise development marketing.
• Led a comprehensive brand transformation, including identity, positioning, and MarTech infrastructure development.

• Drove system wide sales to a 28% increase YOY growth
• Led strategic brand development and launch of NEW Brand Image including logo, brand identity, consumer marketing plan and website (launching Q1 2023)
• Optimized training excellence by creating best in class new franchisee training curriculum and led design for a new and dedicated training facility
• Added 11 new franchisees and 16 new territories resulting in a 45% increase in national footprint

Krispy Kreme is a global retailer known for its high-quality sweet treats, particularly its iconic Original Glazed ® Doughnut.

• Developed and launched over 50 new products globally, enhancing Krispy Kreme's product portfolio.
• Strengthened global innovation and go-to-market strategies, improving stage gate processes.
• Forged strategic partnerships with Hershey’s and Mondelez, expanding brand presence and relevance.

• Impacted by a companywide layoff while on Maternity leave with my twins, so I decided to take an extended leave and enjoy the time off with my twin boys.
• While on maternity leave, I started a baby clothing line called, Tala Baby. -- Check it out!

Carrabba's Italian Grill is a casual dining restaurant chain specializing in Italian cuisine.

• Improved profitability by $48M through retail strategies and guest frequency initiatives.
• Rejuvenated brand identity via new creative platform and menu innovation, enhancing brand perception.
• Extended gift card distribution and formed valuable partnerships, supporting significant YOY growth.

• Drove over $1.9Billion in system revenue via National Calendar initiatives focused on Value, White Space Innovation, Big Eats and Beverages
• Led the brand partnership with PepsiCo® and Franchisees to initiate the development and expansion of the $1.2Billion Beverage business
• Created and launched the breakthrough, Dollar Cravings Menu that drove 27% incidence, a sustaining transaction growth for 1 year and an increase in Value Leadership KPIs
• Created and launched Daredevil Loaded Grillers that delivered on innovation and a cultural trend at a value and drove over 23.5Million units sold
• Led internal team of Director-level marketers across Media, Advertising, PR and Social Media to create breakthrough national product launches and relevant brand integrations
• Partnered with International Leadership from Pizza Hut and KFC to develop sales and brand building course for marketers globally reaching 10+ countries

• month Secondment to leverage global experience and expand breadth of consumer know---how
• Led development of Young Adult strategy to drive new product development & product launches
• Worked with Agency {BBH London} to create advertising concepts and merchandising for 3 countries designed to drive sales across multiple business layers

• Delivered creative products and insights driven marketing communications to drive over $730Million in system revenue
• Created and lead internal, “Taco Think Tank” meeting to identify and cultivate creative product, communications, social media and engagement ideas for the brand
• Led Brand Integration to market and promote Sony® partnership for 4 years resulting in transaction and check driven sales, consumer engagement and an increase in Brand I Love KPI, over time
• Developed strategy and construct for NEW value menu, "Dollar Cravings Menu"

• Drove strategy development and national execution for key sales layers: Value, Big Box and Taco 12-Pack.
• Lead the strategy and execution of the exciting partnership with Sony to launch the PlayStation Vita via a "Win It Before You Can Buy It" on pack promotion

• Architected and executed the strategy for the successful launch of the Taco Bell Breakfast Menu.
• Utilized consumer insights to drive marketing decisions and expand the brand into a new daypart.

• Led cross functional calendar team to develop and launch “Firsts” for the brand -
• Led Brand’s first interactive gaming partnership with Guitar Hero® producing the second highest sales layer in KFC history, $1,400 WPRA and lifting 32 oz beverage sales by 10%
• Led and executed the largest national beverage promotion, Pepsi Stuff®, in KFC history to protect a $78MM beverage layer during a time of declining transactions
• Led Brand’s first signature beverage tests [lemonade and milkshakes] that served as impetus to create multiple beverage platforms with partner PepsiCo in 2008

• Performed a case analysis of a marketing campaign in the Orlando market to assess level of success through P&L analysis, sales trends, ROI and use of POP and media
• Led cross functional team to determine promotional impact, cost and value of promotion through historical data, operator interviews, financial analysis and media/PR assessments
• Created a balanced scorecard to measure Market-Level brand equity, sales and investment results to develop new Market-Level advertising strategy
• Developed business case for Market-Level campaign strategy to increase national advertising spending by $5MM
• Led coordination and management of the Area Marketing Director conference including site selection, logistics and curriculum development based on the 2007 vision, objectives and strategy

• Directed inaugural fundraising campaign and Black-Tie gala to raise over $225,000 for a single event, becoming the single largest fundraising event for the CAU School of Business
• Developed and directed correspondence with corporate partners to grow partner relationships between the University and corporations resulting in three sustaining tier 1 partnerships with Verizon, Met Life and Wal-Mart
• Led multiple committees designed to facilitate program execution including budget management, logistics, site selection, conference content and décor
• Led cross functional team of University relations, advertising, grants and contracts and administration to ensure successful achievement of fundraising objectives and build CAU brand recognition and equity

The Miss Universe Organization is a global organization celebrating women of diverse cultures, driving personal and professional impact.

• Served as a national spokesperson advocating for charitable and breast cancer organizations, enhancing public engagement.
• Advanced organizational goals by contributing to the Board of Directors for Punch Out Breast Cancer, elevating mission visibility.

Miss America Inc. is a leading provider of scholarships for young women, emphasizing education and community service.

• Achieved Top Ten Finalist status, demonstrating excellence at the Miss America competition.
• Founded the Each One Teach One peer mentoring program, promoting college readiness and leadership.
• Delivered keynote speeches on leadership and youth development to various organizations.