Taylor W.

Experience

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  Honeycomb Quill

  President and CMO

  Jun 2023 - Present

  Leading a marketing services firm that provides both Fractional CMO support from a network of marketing executives and content/copywriting services from a network of talented content writers. We serve ambitious, growing, purpose-driven brands primarily in the consumer products, food, retail, outdoor, solar, and renewable energy industries.

  • • Created 4 key customer journeys with over 100 unique pieces of email content (solar client).
  • • Grew Instacart sales +30% vs. last year and increased ROAS to 6.0 (food client).
  • • Grew Amazon sales +15% year-over-year through aggressive competitive tactics (food client).
  • • Re-constructed brand architecture strategy frameworks for four brands (food, retail, fitness clients).
  • • Re-designed the team structure for two clients, hired 7 internal employees and multiple contractors.
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  Sunrun

  Sr. Vice President of Marketing

  Nov 2021 - Jun 2023

  Head of marketing for America’s leading solar and renewable energy company, specializing in residential solar panel and battery storage solutions.

  • Led brand marketing, product marketing, consumer insights, PR & external communications, digital marketing, e-commerce marketing, social media, and customer experience marketing for the leading solar and renewable energy company in America.
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  Clarus Corporation (CLAR)

  General Manager - Performance Sports Division (Consumable Products)

  Sep 2019 - Dec 2021

  Clarus Corporation designs, develops, and distributes outdoor equipment and lifestyle products, focusing on markets such as climb, ski, mountain, sport, and overlanding.

  • Successfully led growth initiatives for climbOn Performance Skincare within the Performance Sports Division, focusing on brand marketing and digital advertising strategies.
  • Oversaw comprehensive business strategy, including P&L, retail sales expansion, e-commerce and Amazon optimization, significantly contributing to divisional revenue growth.
  • Directed product innovation and R&D for consumable products in the Performance Sports Division, enhancing product offerings and customer engagement.
  • Managed operations and financial reporting, streamlining processes and improving efficiency within the Performance Sports (emerging brands in consumable products) sector.
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  KT Tape

  VP of Marketing & E-Commerce

  Mar 2017 - Sep 2019

  KT Tape, market leader in kinesiology sports tape, empowers movement and athletic potential through drug-free, innovative products.

  • Developed and executed comprehensive E-Commerce strategy, enhancing website design, online sales, and digital marketing efforts, resulting in significant growth in online revenue.
  • Led Amazon business operations, including sales forecasting, vendor management, and promotional strategies, contributing to a substantial increase in Amazon platform sales.
  • Managed social media strategy and execution across platforms, driving engagement, brand awareness, and direct-to-consumer interaction.
  • Directed new product innovation from conception to launch, including pipeline development, consumer research, and go-to-market strategies, significantly expanding product portfolio and market reach.
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  Kodiak Cakes

  VP of Marketing

  Oct 2015 - Mar 2017

  Kodiak Cakes is a rapidly growing food company known for its whole grain, non-GMO, and high protein breakfast and snacking options.

  • Led consumer marketing, brand strategy, and innovation, positioning Kodiak Cakes as a leader in the better-for-you breakfast and snack category.
  • Oversaw digital, social media, content creation, grassroots, field events, shopper marketing, PR, talent recruiting, and product development, driving significant brand visibility and engagement.
  • Instrumental in crafting and implementing marketing initiatives that supported the company's mission to inspire healthier eating and active lifestyles.
  • Enhanced product development processes to align with consumer needs and trends, contributing to the company's rapid growth and success in the food industry.
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  General Mills

  Sr. Marketing Manager - Green Giant, Muir Glen, Cascadian Farm

  Jan 2015 - Jul 2015

  General Mills is a leading global food company, known for brands like Green Giant, Muir Glen, and Cascadian Farm, with a focus on manufacturing high-quality consumer packaged goods.

  • Led a cross-functional team in executing brand marketing and business strategies for Green Giant, Muir Glen, and Cascadian Farm, enhancing brand visibility and consumer engagement.
  • Managed the P&L for multiple product lines, driving profitability and market share growth.
  • Oversaw the launch of new products, resulting in increased brand portfolio diversity and market penetration.
  • Served on the General Mills Marketing Talent Council, contributing to the development and implementation of strategic initiatives for talent growth and brand innovation.
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  General Mills

  Sr. Marketing Manager - Cascadian Farm and Muir Glen Organic

  Jun 2013 - Jan 2015

  • Led cross-functional teams in brand marketing, business strategy, new product development, and P&L for Cascadian Farm and Muir Glen Organic brands.
  • Created the Bee Friendlier cause platform initiative for Cascadian Farm, demonstrating a commitment to environmental sustainability.
  • Managed four direct reports, showcasing leadership and team-building skills.
  • Served on the General Mills Marketing Talent Council, contributing to company-wide marketing strategies and talent development.
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  General Mills

  Marketing Manager - Integrated Shopper Marketing

  Jun 2011 - Jun 2013

  • Led shopper marketing teams across two major sales regions, notably improving General Mills' business with key partners like Safeway and H-E-B.
  • Pioneered digital consumer-targeting initiatives, notably through Safeway's Just4U program, enhancing digital engagement with shoppers.
  • Co-led a multicultural marketing initiative targeting Hispanic consumers, integrating efforts across shopper marketing, sales, and brand marketing.
  • Managed a team of four direct reports, fostering team growth and development in shopper marketing strategies.
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  General Mills

  Sr. Associate Marketing Manager

  Jun 2008 - Jun 2011

  General Mills is a leading multinational food company, known for manufacturing and marketing branded consumer foods.

  • Led marketing initiatives for various key brands, including Pillsbury Grands! Biscuits, Progresso Soup, and Totino's Pizza, significantly contributing to their market presence and growth.
  • Spearheaded successful advertising, branding, package design, innovation, and product launches, as well as product improvement renovations, licensing partnerships, and cost-saving initiatives.
  • Implemented strategic marketing campaigns that enhanced brand visibility, consumer engagement, and sales across multiple product lines.
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  General Mills

  Associate Marketing Manager

  Jun 2007 - Jun 2008

  • Led cost-saving initiatives that significantly reduced production costs for Pillsbury Frozen Breakfast products, including Toaster Strudel and Toaster Scrambles.
  • Pioneered Hispanic marketing projects, enhancing brand outreach and engagement within the Hispanic community for key product lines such as Frozen Waffles and Pancakes.
  • Executed diverse marketing projects, boosting product visibility and consumer interaction with the Pillsbury Frozen Breakfast brand.
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  Unilever

  Summer Associate Brand Manager

  Jun 2006 - Aug 2006

  Established over 100 years ago, Unilever is one of the world’s largest consumer goods companies, known for its great brands and the belief that doing business the right way drives superior performance.

  • Created new product launch plans for Knorr Hispanic, innovating the approach to engaging a key demographic target.
  • Developed a comprehensive pipeline for new product introductions, aligning with brand strategy and market demands.
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  The Home Depot, Inc.

  Grassroots Manager - Government Relations

  Aug 2004 - Aug 2005

  The Home Depot, Inc. is a leading home improvement retailer offering products and services for construction and remodeling projects.

  • Managed legislative grassroots campaigns to mobilize employees and affiliates on key company-related legislative issues.
  • Coordinated company events with federal and state officials, enhancing The Home Depot’s governmental relations and visibility.
  • Directed the Get-Out-the-Vote campaign, engaging employees in the democratic process and promoting civic responsibility.
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  The Home Depot, Inc.

  Business Leadership Program

  Aug 2002 - Aug 2004

  • Led initiatives within the Store Operations Strategy to streamline operational efficiencies, enhancing productivity and reducing costs.
  • Played a pivotal role in the Acquisition Integration process, identifying and capturing key synergies to bolster The Home Depot’s market position.
  • Directed store management efforts in merchandising and operations, contributing to significant improvements in store performance and customer satisfaction.
  • Successfully mitigated operational restrictions and spearheaded advocacy efforts in the Government Relations rotation, safeguarding the company’s interests and operations.
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  United States-Mexico Chamber of Commerce

  Business Development Intern

  Jun 2001 - Aug 2001

  The United States-Mexico Chamber of Commerce fosters profitable trade and investment relations between the US and Mexico, operating through offices on both sides of the border.

  • Developed and sold international trade business services, highlighting successful cross-border business relations between U.S. and Mexico.
  • Conducted in-depth NAFTA research tailored to the specific needs of businesses engaging in U.S.-Mexico trade.
  • Efficiently worked with clients and undertook research in both English and Spanish, ensuring clear communication and understanding.
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  Southwestern Company

  Door-to-Door Salesman

  Jun 1997 - Aug 1997

  Southwestern Advantage has been helping young people develop the skills and character needed to achieve their goals for over 150 years by offering a sales & leadership program.

  • Achieved membership in the prestigious Century Club for exceptional sales performance.
  • Earned the Gold Seal Gold Award for persistent effort by knocking on doors 80 hours each week.