Tracy P.

Right Place Advisors provides fractional marketing and operations advisory services to founders and executive teams, specializing in practical growth strategies for service businesses.

• Provide fractional CMO-style advisory and hands-on execution for early-stage and scaling service firms.
• Clarify positioning, offers, and messaging to ensure consistent storytelling across channels.
• Design and implement integrated, repeatable marketing systems across social, email, and referral networks.
• Plan and manage go-to-market and launch campaigns for new services and digital products.
• Align marketing plans with operational capacity and revenue goals to ensure strategies are executable.
• Deliver audit-to-execution support including workflows, templates, and playbooks to scale marketing operations.
• Apply sector experience in senior care, healthcare, nonprofit, and professional services to target decision-makers effectively.

Linktree provides a simple bio-link tool that connects followers to an individual or brand’s full online presence, making content more accessible and conversion-friendly.

• Developed and executed marketing programs to grow brand presence and user engagement.
• Managed social and content channels to maintain consistent brand voice and audience growth.
• Collaborated cross-functionally with product, design, and analytics to align campaigns with product and business goals.
• Tracked campaign performance and optimized tactics using analytics and A/B testing.
• Owned written communications for email, web, and social to improve click-through and conversion performance.
• Coordinated with leadership on messaging and go-to-market priorities for marketing initiatives.

All for Moms Foundation is a volunteer-based nonprofit that helps overwhelmed moms and families reclaim calm by providing donated cleaning, organizing, laundry, and home systems services free of charge through local volunteers.

• Oversee all financial reporting, budgeting, and forecasting for the foundation as Treasurer.
• Manage bookkeeping and QuickBooks, ensuring accurate month-end and donor-related records.
• Write grants and develop fundraising strategies to secure program and thrift-shop revenue.
• Drive donor lifecycle tracking and segmentation using Salesforce to improve stewardship and retention.
• Plan and execute fundraising and community events; act as event specialist for volunteer-led projects.
• Coordinate volunteer teams and in-kind service delivery to maximize impact with minimal costs.
• Create marketing and communications for thrift operations and program outreach to increase awareness and donations.
• Provide board-level strategic planning, governance support, and ROI analysis for new revenue initiatives.

• Serve as Treasurer for the All For Moms Foundation, providing financial oversight and strategic advice.
• Act as an event specialist, organizing impactful fundraising events to support the foundation's mission.
• Consult on fundraising strategies and write grants to secure essential funding for programs.

• Act as fractional marketing lead to create, market, and run sold-out events generating significant ticket revenue.
• Produce and edit podcast and video content that form part of the event narrative and promotional funnel.
• Develop creative assets and copy for websites, apps, paid ads, email, and journalistic placements.
• Manage event budgets, negotiate vendor contracts, and secure cost-effective production solutions.
• Coordinate logistics (venues, catering, AV, transportation) and run onsite operations during events.
• Lead and train event staff (12+ members) and implement streamlined registration processes.
• Develop event timelines, staffing plans, and post-event reporting to measure attendance, revenue, and ROI.

• Managed international and domestic sales of B2B products while marketing for a DTC winery.
• Led a cross-functional team and agency resources to develop brand strategies and GTM initiatives.
• Created trade show and event strategies, overseeing collateral development to enhance brand visibility.

All Star Pro Golf is a Kansas City-based supplier serving golf courses nationwide with equipment, accessories, and pro-shop products, simplifying course operations for over 60 years.

• Designed and executed integrated B2B marketing strategies including SEO, email, social, and website content to drive e-commerce sales.
• Collaborated with CEO and COO on pricing, branding, and e-commerce analytics to optimize margins and product positioning.
• Managed product page SEO, sales enablement content, and creative (photo/video) to increase online conversions.
• Built and maintained the marketing calendar and budget with regular KPI and ROI reporting to leadership.
• Implemented analytics dashboards to track traffic, conversion, and campaign performance.
• Supported pipeline and sales handoff processes to align marketing with account management and fulfillment.

Siobhan M. Kelly is a personal brand and consulting practice focused on coaching and professional services; marketing support covers digital strategy, lead generation, and conversion-focused content.

• Developed and executed comprehensive digital marketing plans across social, email, SEO/SEM, and content channels.
• Produced website content, blogs, whitepapers, and sales collateral to clarify positioning and drive leads.
• Implemented landing pages and email nurture sequences that increased qualified leads by 25% within three months.
• Optimized conversion funnels, achieving a 4.9% conversion rate on targeted campaigns.
• Monitored campaign KPIs (CTR, CVR, ROAS) and used insights to iterate messaging and targeting.
• Applied competitor and market analysis to refine audience segments and campaign tactics.
• Delivered SEO-optimized copy focused on brand awareness and conversion.

Signal Horizon Entertainment is a live-events and multimedia production organization that produces immersive events, podcasts, and branded experiences.

• Created, marketed, and produced sold-out events that generated multi-thousand dollar revenues.
• Wrote and produced the event storyline and creative assets across website, app, paid ads, podcast, and onsite materials.
• Edited podcast and video content used as part of the event experience to boost attendee engagement.
• Built event budgets, negotiated vendor contracts, and secured competitive pricing to protect margins.
• Coordinated logistics including venue selection, catering, AV setup, transportation, and accommodations.
• Led a team of 12 event staff and managed volunteer/influencer contributors during event execution.
• Implemented online registration systems and developed timelines to ensure seamless attendee check-in and onsite operations.
• Managed onsite operations to guarantee smooth execution of programming and guest experience.

Signal Horizon is a digital media and content company focused on publishing and marketing across websites and social channels.

• Owned end-to-end content creation across multiple websites and social platforms, producing persuasive copy for web, email, social, and print.
• Implemented on-page SEO and content strategies to improve organic rankings and drive referral traffic.
• Researched audience demographics and behavior to tailor messaging that increased engagement.
• Edited and proofread all copy for accuracy, brand voice, and style consistency.
• Managed multiple content projects concurrently, meeting deadlines and quality standards.
• Conducted competitive analysis to identify content gaps and positioning opportunities for clients and properties.
• Integrated SEO best practices and structured content to support discoverability and conversions.

SEAKM (Structural Engineers Association of Kansas & Missouri) is a professional nonprofit association serving structural engineers via education, events, and member services.

• Served as Executive Director responsible for operations, membership management, and association advocacy.
• Built and maintained the membership database and managed member communications and monthly newsletters.
• Handled general bookkeeping and coordinated tax accounting to ensure regulatory compliance.
• Contracted and produced a multi-day, multi-track convention with seminars, vendors, and social events.
• Led printed and digital marketing efforts for events and membership recruitment.
• Identified and negotiated vendor sponsorships and managed volunteer and paid staff for events.
• Maintained and updated organizational websites and ensured alignment with mission and national governance.