Tiffany T.

Walmart Connect is the advertising platform for Walmart, offering brands opportunities to reach their target customers through Walmart's omnichannel retail network.

• Built and led the narrative for Walmart Connect’s Measurement & Reporting suite; rebranded Sales Lift and trained 500+ sales reps across levels of advertiser maturity
• Delivered 97% training adoption by aligning closely with marketing and sales
• Developed executive-level narratives for leadership, elevating competitive positioning and ROI storytelling
• Spearheaded customer research initiatives to influence roadmap and GTM strategy
• Acted as SME for measurement within the retail media landscape

Meta is a leading technology company focused on building social media platforms and virtual reality products to connect people around the globe.

• Launched GTM for Business Messaging platform; drove 2x adoption in first month
• Co-authored 3-year roadmap for Meta’s Insights product suite
• Conducted in-depth qualitative user research to influence feature prioritization
• Built scalable enablement for global go-to-market teams

Cuebiq is a consumer insights and measurement company, providing analytics to help brands understand marketing impacts and optimize consumer engagement strategies.

• Managed team driving $1.5M+ in pre-sales strategy across Tier 1 clients
• Launched linear TV foot traffic solution; generated $300K in six months
• Partnered with $100M+ brands (e.g., P&G, Unilever, Diageo, L’Oréal) to build custom measurement strategies
• Led product adoption and GTM consulting for CPG, retail, and entertainment verticals

Viacom is an entertainment company producing a wide range of popular TV programming, movies, and digital content for global audiences.

• Managed Viacom's proprietary panel, maintaining active community engagement and member quality
• Grew Viacom’s proprietary panel by 10% and increased engagement activity to 90%
• Utilized Nielsen TV ratings, social and digital analytical tools, such as Canvs, Nielsen Social, comScore and MRI to provide the Sales organization with a cohesive story for sales pitches
• Highlighted the value of tentpole events such as the MTV VMAs through custom ad effectiveness research studies

Carat USA is a global media agency, providing media planning, buying, and analytic services across various platforms to help brands achieve their marketing objectives.

• Acted as the media research lead for Pfizer DTC
• Supervised and assisted in the development of an Analyst
• Provided marketplace and target insight support to Client Service teams and client
• Developed research piece about the complex dynamic of families today influencing purchase decisions and presented it to key stakeholders and C-level executives

AOL, now part of Verizon, is known for digital media and online services, including content, advertising solutions, and communication tools.

• Served as the research, data and insights expert for CPG, Finance, Entertainment, Beverages & Retail accounts with revenue over $100M
• Top accounts managed include: P&G, Georgia Pacific, Unilever, J&J, L'Oreal, The Home Depot, Macy's, Pepsi, Diageo
• Built the Shopper Marketing measurement solution in partnership with IRI for the organization resulting in proven ROI for a Georgia Pacific brand
• Leveraged syndicated and custom ROI/ad effectiveness research methods to highlight the marketers' value of advertising/sponsorships on AOL

• Work collaboratively with Account Management, Strategy Development, Research, and Sales teams to generate data fueling RFP response decks, post-campaign analyses, and competitive intelligence reporting
• Utilized 3rd-party research tools to support media recommendations and provide competitive spending analysis
• Managed all incoming projects and acted as a liaison between the NY Team and the Bangalore data team in order to complete assignments in a timely fashion
• Reviewed all outgoing projects to ensure quality and accuracy of data for the entire Team