Valerie S.

Experience

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  KAZKA

  Founder

  Jul 2025 - Present

  We help brands and artists stir passion, win hearts, and move people. Our superpowers? Turning ideas into impact, connecting across people and purpose, and filling the room with contagious momentum. Whether you're launching a vision, aiming to collaborate, or planning to sell a concert, we’re here to help you create, connect, and get things done. Our approach is rooted in the spirit of the Ukrainian “казка/kazka”—a word that means “fairytale,” and represents much more. In Ukrainian culture, kazkas are rich, instructive narratives filled with magic, wonder, and deeper truths. They’ve historically passed down knowledge, culture, and identity—always through dynamic storytelling. Like a kazka, we believe your story should do more than inform—it should enchant, guide, and move. That’s the kind of narrative we help you build—a blend of artistic inventiveness and emotional resonance. Ignite hearts. Turn heads. Make music (and magic) happen.

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  Warner Music Group

  Consultant, Digital Accounts | Warner Classics UK & North America

  Jan 2025 - May 2025

  Warner Music Group is a global leader in the music industry, home to some of the world's most iconic labels and a roster of incredibly talented artists.

  • Spearheaded successful campaigns for neoclassical and core-classical artists, leveraging platforms like Apple Music Classical and Spotify to achieve new commercial successes.
  • Led initiatives that saw a notable increase in visibility and streaming numbers for artists such as Abel Selaocoe and Büşra Kayıkçı, contributing to their global recognition.
  • Drove collaboration across teams to amplify the reach of classical and catalogue music, enhancing Warner Classics' presence in key digital spaces.
  • Implemented innovative marketing strategies that resonated with classical music enthusiasts, resulting in significant audience growth and engagement.
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  Warner Music Group

  Consultant, Marketing & Campaigns | Warner Classics UK & North America

  May 2024 - Dec 2024

  • Directed album release and follower campaigns, meticulously created and tracked budgets and key performance indicators to ensure maximum impact.
  • Played a pivotal role in brainstorming and executing strategies for A&R, sync and licensing opportunities, leading to creative and profitable partnerships.
  • Enhanced communication and coordination between US and European teams, strengthening the internal network and fostering a collaborative work environment.
  • Innovated marketing and commercial partnerships strategies, significantly boosting artists' exposure in digital and physical markets.
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  Razom

  Consultant, Interim Lead for Connect Team

  May 2024 - Apr 2025

  Razom, which means “together” in Ukrainian, is dedicated to upholding the principles of the Revolution of Dignity (Maidan) and actively contributing to the establishment of a secure, prosperous, and democratic Ukraine. We achieve this by creating, inspiring, and collaborating on initiatives that motivate people to think, partner and do.

  • Successfully led Razom Connect team as interim lead, implementing projects that promoted Ukrainian culture through various platforms including festivals, conferences, and educational initiatives.
  • Spearheaded initiatives like the Ukrainian Cultural Festival and ASEES annual conference, creating significant opportunities for cultural exchange and dialogue.
  • Collaborated on literature translation projects, panel discussions, and film screenings that engaged diverse audiences in meaningful conversations about Ukraine's rich cultural heritage.
  • Played a key role in fostering partnerships and collaborations that amplified the impact of Razom's initiatives on a global scale.
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  New England Conservatory of Music

  Interim Administrative Director

  Mar 2021 - Sep 2022

  • Oversaw a team of 9 across Marketing, Videography, PR, and Box Office, successfully leading the marketing and communications efforts for the esteemed institution.
  • Crafted and executed comprehensive marketing strategies, significantly enhancing the institution's visibility and audience engagement.
  • Served as the primary liaison for internal stakeholders, effectively aligning marketing objectives with overall institutional goals.
  • Managed and allocated budgets for various campaigns and projects, ensuring optimal use of resources and maximum return on investment.
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  New York Philharmonic

  Assistant Director, Advertising and Promotions

  Sep 2019 - Jul 2020

  New York Philharmonic, a symphony orchestra performing classical music concerts.

  • Managed comprehensive print, radio, digital advertising, and promotional partnerships, successfully increasing engagement and ticket sales.
  • Implemented novel social media tactics resulting in heightened brand visibility and interaction with target audiences.
  • Developed strategic marketing partnerships with leading institutions, expanding the orchestra's reach and influence.
  • Mentored and directed a team, fostering creativity and innovation in campaign development, which led to increased sales and audience growth.
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  The Cleveland Orchestra

  Marketing Manager

  Feb 2017 - Sep 2019

  The Cleveland Orchestra remains one of the most sought-after performing ensembles in the world and Northeast Ohio’s most visible international ambassador. In concerts at its winter home at Severance Music Center and at each summer’s Blossom Music Festival, in residencies from Miami to Vienna, and on tour around the world, The Cleveland Orchestra sets standards of artistic excellence, creative programming, and active community engagement.

  • Formulated and implemented single ticket marketing strategies for The Cleveland Orchestra, contributing to strong attendance numbers across multiple venues.
  • Negotiated and oversaw execution of all print, broadcast, outdoor, and online advertising, maximizing reach and impact within budget constraints.
  • Pioneered segmentation strategies for tailored communications to patrons, enhancing customer experience and driving increased engagement.
  • Enhanced the Premier Boutique Box program through meticulous research and vendor coordination, resulting in heightened customer satisfaction and loyalty.

• Case Western Reserve University

  Communications Manager, Career Center

  Sep 2014 - Feb 2017

  Case Western Reserve University is a company.

  • Devised and executed strategic communications across various channels, significantly enhancing the Career Center's visibility and student engagement.
  • Leveraged analytics to guide marketing strategies, resulting in more effective and targeted outreach to students, alumni, and employers.
  • Played a key role in conceptualizing and managing the production of promotional materials, ensuring consistency and high impact across print and digital platforms.
  • Conducted industry benchmarking and analysis, identifying trends and opportunities for further engagement and support of Career Center objectives.
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  L Brands

  International Traffic Coordinator - Victoria's Secret Beauty & Accessories

  Jun 2014 - Aug 2014

  On August 2, 2021, L Brands (NYSE: LB) completed the separation of the Victoria’s Secret business into an independent, public company through a tax-free spin-off to L Brands shareholders. The new company, named Victoria’s Secret & Co., includes Victoria’s Secret Lingerie, PINK and Victoria’s Secret Beauty. Victoria’s Secret & Co. is a NYSE listed company trading under the ticker symbol VSCO. In conjunction with this announcement, L Brands changed its name to Bath & Body Works, Inc. and now trades under the ticker symbol BBWI. For more information on Bath & Body Works, Inc. or Victoria’s Secret & Co., please visit the corporate websites.

  • Executed print production coordination for Victoria’s Secret Beauty & Accessories Division across Europe, Asia, and the Middle East, aligning global brand standards.
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  DSW

  Fashion + Branded Content Coordinator

  Feb 2012 - Feb 2014

  One of North America’s largest designers, producers and retailers of footwear and accessories. This is Designer Brand's official account.

  • Supported the creative and brand team in developing compelling concepts and visual content, contributing to the successful execution of marketing campaigns.
  • Facilitated efficient photoshoot operations, contributing to smooth production processes and high-quality image outcomes for e-commerce and promotional use.
  • Fostered and maintained relationships with fashion bloggers, positioning DSW as a leader in the fashion industry.
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  DSW

  Brand Marketing Intern

  Mar 2011 - Feb 2012

  • Assisted in concept development and execution of promotional partnerships, contributing to DSW's elevated brand perception as a leader in the fashion industry.