Veronica G.

Ritual is a health brand revolutionizing daily essentials with high-quality, traceable products to support healthy habits.

• Led team across DTC, wholesale, and Amazon channels to drive significant revenue and profit growth, optimizing multi-channel strategies.
• Spearheaded the acquisition and retention lifecycle marketing strategies, enhancing customer engagement and loyalty through personalized brand experiences.
• Oversaw the brand and product marketing efforts, ensuring the Ritual brand story was effectively communicated through innovative in-house creative campaigns.
• Directed customer insights, data analytics, and digital product development, delivering a best-in-class website experience that exceeded customer expectations at each touchpoint.

Bumble empowers users to connect with confidence whether dating, networking, or meeting friends online, challenging outdated social norms.

Capital One is a leading financial services company, offering a broad range of credit cards, loans, and banking services.

• Successfully delivered consistent and scalable credit card customer base growth through innovative acquisition strategies and site conversion optimizations, resulting in over $1B Net Present Value (NPV) and the addition of millions of new customer accounts.
• Established a new, high-performing Marketing & Analytics organization within Capital One, significantly accelerating growth.
• Implemented cutting-edge user experience design principles on the website, achieving a 9% conversion rate from 180M annual visitors into new customers.
• Guided the digital transformation at Capital One by integrating marketing expertise and technology, including first-party data capture, multi-touch attribution, and media mix models to optimize investment and navigate regulatory challenges effectively.

Scentbird delivers joy through scent and clean beauty, offering a monthly subscription service for individuals to choose from over 600+ designer colognes and perfumes.

• Guided Scentbird in doubling its customer base growth through rapid scale and investment, significantly contributing to the company's expansion.
• Collaborated directly with founders to develop and implement growth and customer retention strategies, enhancing Scentbird's market presence.
• Led the strategy development for customer retention, focusing on key business growth levers such as Subscription pricing, bundles, website experience, customer loyalty, service, and triggered marketing programs.

TheBici.co specializes in designing custom-built road cycling accessories, inventing the Shield to combat cold hands during cycling.

• Led the successful launch and rapid growth of TheBici.co, a first-to-market cycling accessory company, directly overseeing all aspects of business startup including branding, marketing, customer service, and logistics.
• Pioneered the development and market introduction of the Shield, resulting in a unique solution for cyclists facing cold weather challenges, marking a significant innovation in the sporting goods manufacturing industry.
• Implemented comprehensive strategies across digital marketing, customer acquisition, and SEO, significantly increasing brand visibility and driving online sales.
• Oversaw financial management, including monitoring P&L, to enhance profitability and ensure sustainable growth, while adjusting pricing strategies in response to market analysis and emerging trends.

SoulCycle Inc. offers a transformative fitness experience with indoor cycling classes designed to invigorate the body, mind, and soul, emphasizing community and personal growth.

• Led the Marketing organization to pivot towards Digital Marketing Acquisition, significantly diversifying growth strategies beyond organic word-of-mouth.
• Guided a Brand Revitalization targeting new demographics with SoulCycle’s inaugural Brand Marketing Message Map, resulting in expanded market reach.
• Developed a Marketing Strategy that contributed to a 3X growth in the customer base through global expansion and the launch of an at-home bike, plus a 5X ROAS.
• Successfully executed 3 major marketing campaigns, achieving a 10% revenue growth and marking SoulCycle's first expansion into the global market.

Tory Burch is an American luxury lifestyle brand known for its ready-to-wear, handbags, footwear, and accessories, along with a commitment to empowering women through the Tory Burch Foundation.

• Led a comprehensive CRM and Customer Intelligence strategy across Performance Marketing, Digital, eCommerce, Customer Service, Stores, and Loyalty, enhancing customer segmentation and insights, resulting in strategic investment optimizations and compliance with data and privacy laws.
• Contributed to notable brand growth by driving double-digit gains in customer retention and spend, executing a Voice of the Customer initiative, and identifying key revenue and profit-driving segments.
• Designed and implemented a Global Loyalty Program in year 1, dramatically increasing revenue and significantly reducing attrition among the most profitable customer segments.
• Advised on Digital Transformation across Marketing & AdTech, integrating an adtech ecosystem that includes DAM, CMS, CDP, and Salesforce ESP to track the full customer journey, improving the overall customer experience and communication.

Macy's, founded in 1858, is an iconic retail department store in the United States, offering an extensive collection of fashion apparel, accessories, cosmetics, and home furnishings.

• Established and led Macy’s first-ever Customer Insights startup organization, revolutionizing the 150+-year-old brand by integrating data science and big data into retail strategies.
• Pioneered Macy's online order/store pickup model and created a hub and spoke model for destination doors by optimizing the retail store footprint based on online and store behavior.
• Introduced digital capabilities to capture and leverage data on 90M customers for revenue growth, personalization in marketing, and optimizing assortment mix by location.
• Guided culture change and process integration across Macy’s, embedding ambassadors to drive customer-centric decision-making and navigating towards seamless omnichannel experiences.

Macy's, founded in 1858, is a leading retail department store in the United States, offering a wide range of products and services across over 550 stores.

Deloitte provides audit, consulting, financial advisory, risk advisory, tax, and related services globally.

• Developed and implemented comprehensive market entry and business model strategies for new product launches, significantly boosting client acquisition rates.
• Led organizational design and process re-engineering projects within marketing and merchandising departments, driving growth and operational efficiency.

J.P. Morgan is a global leader in financial services, offering solutions across more than 100 countries.

• Conducted in-depth due diligence for financing deals, utilizing industry research, financial modeling, and risk analysis, ensuring informed decision-making.
• Led business strategy reviews and c-suite strategy sessions, identifying competitive advantages and assessing the risk and impact of strategic initiatives, resulting in targeted and effective financing solutions.

Bloomberg is the global leader in business and financial data, news and insight, providing solutions across various financial industries.

• Provided Bloomberg-based solutions to clients across fixed income, equity, mortgage, and municipal industries.
• Leveraged financial training in Bloomberg functionality and corporate finance to recommend customized models for analyzing company fundamentals and tracking security portfolio performance.

Donna Karan is an iconic American fashion brand, known for merging modern tailoring with sophisticated ease and celebrating the spirit of New York.