- Engineering
Learn what a forward deployed engineer does, how the role differs from traditional software engineering, and why hire one to support enterprise customers.
With over 10 years of software architecture experience and over two decades of hands-on software engineering experience, I design and build production-grade systems — from cloud-native architectures to AI-driven workflows — with a focus on scalability, reliability, and long-term maintainability.
In recent years, I’ve worked extensively on building AI systems in production, including LLM-based workflows, RAG architectures, and orchestration layers that move beyond proof-of-concept into structured,…
Vladimir is a class-act professional as well as top-tier entrepreneur and software engineer. He can think abstractly while also realizing projects down to the minute detail. He's also a delight to work with, and often overdelivers with humble grace.
I’ve worked closely with Vlad for nearly six years across multiple projects, where he’s served either as a fractional CTO, software architect or principal engineer, consistently delivering exceptionally high-quality work across web, mobile and cloud systems. Specializing in the React and TypeScript ecosystems though certainly not limited to them, he brings a rare depth of technical knowledge paired with genuine curiosity for new tools and approaches.
Vlad is an exceptional engineer, able to take on large, complex projects and deliver thoughtful solutions. He is a conservative developer in the best possible way -- he never overpromises and often overdelivers. I thoroughly enjoy having Vlad on the team and his calm, thoughtful, humorous presence adds greatly to our team culture.
Long-running Go daemon that polls Linear or GitHub Issues, spawns Claude Code or Codex agents per issue, and shows their work live in a web dashboard and Bubbletea TUI. One WORKFLOW.md per project, one static binary, no runtime. Open-source implementation of the OpenAI Symphony spec, with multi-profile dispatch, automations and SSH worker support.
Exploring trade-offs between hosted LLM APIs and self-hosted small language models (SLMs) for cost-efficient, latency-sensitive workloads.
Designing and prototyping multimodal generation pipelines combining agentic LLM orchestration with diffusion-based image synthesis (SDXL / FLUX variants).
Implementing and testing LoRA conditioning and prompt optimization strategies.
Led architecture and technical direction for an AI-powered legal platform serving startups and independent operators.
Designed and implemented the GenAI orchestration layer powering contract drafting and document analysis workflows, leveraging LangGraph-based agent pipelines, RAG systems, and structured reasoning flows.
Owned end-to-end architecture including:
• AI workflow design and prompt orchestr…
A playground for accelerating imagination. Superstudio brings together creative AI tools, image, audio, and video models on an infinite canvas.
Improved web app performance and reliability through targeted profiling, rendering optimization, and build/runtime tuning.
Led adoption of a modular design system to scale UI development—component standards, reusable patterns, and maintainable structure across teams.
Helped shape frontend architecture to support long-term scalability and faster iteration.
Raised code quality and developer experience across a Next.js/React + Expo stack through architecture cleanup, standards, and systematic refactoring.
Implemented and maintained subscription flows and lifecycle messaging integrations (Headless Shopify + Klaviyo), including event instrumentation and automation triggers.
Led native/mobile integration work: Expo modules, native module integration points, and production hardening for release workflows.
Built local development tooling (CLI/Turborepo configuration, repo structure improvements) to speed up onboarding and reduce friction for the team.
Led React Native performance investigations, analyzing experiment outcomes and performance monitoring data across mobile and connected-device interactions.
Collaborated closely with mobile and experience engineering teams to identify bottlenecks and guide performance optimization initiatives.
Designed and delivered internal workshops on React Native internals, performance optimization strategies, and advanced mobile architecture topics.
Worked on Wellplaece, a procurement platform for dental clinics, designing and implementing a scalable serverless data acquisition infrastructure.
Built distributed web crawlers in Go to aggregate supplier and pricing data, handling concurrency, reliability, and data normalization across multiple sources.
Developed frontend applications in React and TypeScript, and backend services in Go, focusing on performance, maintainability, and cost-efficient serverless deployment.
AI / Cloud / Web / Mobile / XR Consulting & Software Architecture
On-demand architecture and hands-on implementation for companies building complex systems.
For more info: https://novicklabs.com
End-to-end Solution Architecture
AI & Agentic Systems (RAG, LLM orchestration, production GenAI integration)
Consulting & Hands-on Development
Codebase refactoring & quality improvements
Performan…
Core engineering contributor to a blockchain-based digital collectibles platform that scaled to tens of thousands of peak users.
Mend Together helps friends, family, and colleagues learn what to say, do, and give to support someone going through a hardship like cancer.
Owned technical strategy and delivery for the Mend Together platform rewrite — transforming legacy architecture into a cloud-native, serverless solution on AWS. Defined the API layer with GraphQL, implemented frontend with Next.js/TypeScript, and enforced engineering standards to improve performance, observability, and developer velocity.
Co-founder, CTO & Hands-on Sofware Architect. Bringing ideas from brainstorming phase to implementation using proven best practices and latest technologies
Advocating usage of GraphQL and serverless by following 3factor.app architecture principles. Contributing to GraphQL and serverless communities via both learning materials, live coding sessions, experimenting and researching cutting edge implementations and much more. Working on Hasura platform tooling with an internal team as well as with open source community.
#React, #Angular, #Vue, #ReactNative, #Flutter, #AR, #VR, #IoT, #GraphQL, #Haskell, #Postgres, #Kubernetis, #AWS, #Azure, #GoogleCloud and much more.
One of the things I am proud of is writing a 400+ pages book with over 10 demo applications in a record time of only 4 months. It was when React Native was still young and immature.
Fractional CTO
Nov 2024 - Present
CTO, Software Architect & Consultant
Feb 2017 - Present
At the intersection of technological wizardry and imagination, Novick Labs stands as a premier digital firm focusing solely on React and React Native endeavors. Boasting an impressive range of skills in AI, Web3, and AR domains, get ready for your projects to reach unparalleled elevations. We’re reshaping the digital terrain, project by project.
Senior Software Architect
Nov 2024 - Feb 2025
Improved web app performance and reliability through targeted profiling, rendering optimization, and build/runtime tuning. Led adoption of a modular design system to scale UI development—component standards, reusable patterns, and maintainable structure across teams. Helped shape frontend architecture to support long-term scalability and faster iteration.
Senior Consultant
Nov 2024 - Sep 2025
Built a stock market simulation platform combining algorithmic trading logic with AI-assisted decision agents. Implemented the backend in Spring Boot and the frontend in React, structuring agent workflows to evaluate trading strategies within simulated market conditions.
Senior Software Architect
Sep 2023 - Jul 2025
Raised code quality and developer experience across a Next.js/React + Expo stack through architecture cleanup, standards, and systematic refactoring. Implemented and maintained subscription flows and lifecycle messaging integrations (Headless Shopify + Klaviyo), including event instrumentation and automation triggers. Led native/mobile integration work: Expo modules, native module integration points, and production hardening for release workflows. Built local development tooling (CLI/Turborepo configuration, repo structure improvements) to speed up onboarding and reduce friction for the team.
Full-stack Developer
Apr 2023 - Jul 2024
Worked on Wellplaece, a procurement platform for dental clinics, designing and implementing a scalable serverless data acquisition infrastructure. Built distributed web crawlers in Go to aggregate supplier and pricing data, handling concurrency, reliability, and data normalization across multiple sources. Developed frontend applications in React and TypeScript, and backend services in Go, focusing on performance, maintainability, and cost-efficient serverless deployment.
External Consultant
Aug 2022 - Nov 2023
Senior Mobile Performance Consultant & Technical Mentor
Aug 2022 - Dec 2023
Led React Native performance investigations, analyzing experiment outcomes and performance monitoring data across mobile and connected-device interactions. Collaborated closely with mobile and experience engineering teams to identify bottlenecks and guide performance optimization initiatives. Designed and delivered internal workshops on React Native internals, performance optimization strategies, and advanced mobile architecture topics.
Software Architect
Dec 2021 - Mar 2024
Core engineering contributor to a blockchain-based digital collectibles platform that scaled to tens of thousands of peak users. Built cross-platform mobile experiences using React Native, including AR features Implemented interactive map experiences using Mapbox Integrated blockchain functionality via web3.js / ethers.js for wallet interactions and on-chain asset management Collaborated on a multi-platform (Web, iOS, Android) AR NFT product Contributed to frontend architecture, performance optimization, and user experience improvements
Senior Software Architect
Jan 2021 - Aug 2022
We are a social platform that helps friends and family support patients going through medical hardships like cancer. We build resilient communities around patients with 3 free tools: 1. Community Journal that keeps everyone updated and able to offer timely encouragement 2. Volunteer Calendar that makes organizing support easy 3. Gift + Cash Registry that enables loved ones to send healing gifts or provide financial support Watch our short demo, here: https://youtu.be/xifzfFQSHTQ People feel helpless when someone they love is suffering. Sending flowers is often the default mostly because they don’t know what to do. We are the first team to create an all-in-one social platform that helps friends, family and colleagues learn what to say, do, and give during their loved one’s most challenging moments. Our organization is headquartered in New York City and donates to patients in need. CEO/Founder Lisa Lefebvre is a former Fortune 100 consultant and 2x cancer “endure-er”.
Chief Technology Officer & Co founder
Mar 2020 - Mar 2021
Led technology strategy and hands-on architecture for a remote events platform focused on improving virtual engagement and usability.
Developer Advocate
Jan 2019 - Nov 2019
Hasura makes software to simplify and accelerate application development. The Hasura GraphQL Engine gives you instant, realtime, high-performance GraphQL on any Postgres application, existing or new. It also includes an event trigger system to help you build serverless apps. We are a venture backed company with offices in Bangalore and San Francisco. Our investors include Nexus Venture Partners and GREE.
Consultant & Mentor
May 2018 - Apr 2020
React Native Training specializes in helping companies around the world get up and running quickly with the React Native frameworks, taught in person by the most advanced React Native developers in the world.Our clients include Indeed, Warner Bros, Amazon, Visa, ClassPass, American Express, Oppenheimer Fund, and the Army Corps of Engineers.
Founder & CTO
Dec 2017 - May 2019
Software Architect & Consultant
Feb 2017 - Jan 2018
Senior Frontend Architect
Mar 2015 - Mar 2017
Minute Media is a global technology and content company specializing in sports and culture. Minute Media’s proprietary tech platform enables the creation, distribution and monetization of digital content experiences. They own and operate leading sports content brands, including Sports Illustrated, The Players' Tribune, FanSided, and 90min, while also providing sports highlight rights through Minute Media’s most recent technology acquisition of STN Video. Minute Media has offices in New York, London, Tel-Aviv, São Paulo and Tokyo. For more information, visit www.MinuteMedia.com.
Team Lead & Front End Developer and Architect
Apr 2014 - Apr 2015
Experienced Full-stack Web Developer & Architect
Sep 2013 - Apr 2014
Front End Developer
Aug 2013 - Oct 2013
Full Stack Web Developer/TFS Administrator
Feb 2012 - Jul 2013
AOL On was created as a successor to AOL TV. The launch was announced at the 2012 Digital Content NewFront. AOL On creates news and entertainment reports in the form of short video clips and original web series. All videos are available on demand online or on Apple TV, TiVo, and Android TV.
Data Center Operations Engineer
Mar 2009 - Aug 2011
Ayalon Insurance Company Ltd. is one of the six largest insurance and finance groups in Israel in terms of volume of sales. The majority of the Company's shares (67.26%) are held by WeSure Global Tech Ltd., and the rest are held by the public.Ayalon currently employs approximately 1,150 workers and operates through four regional districts: Tel Aviv, Center, Haifa and Jerusalem. The Company's main distribution channel is the insurance agents, and the four districts operate an array of approximately 2,600 agents and agencies all over the country.Ayalon's core values – Ayalon has adopted four main core values: humaneness, service, fairness and innovation. These values guide Ayalon in its activities and business conduct, for the benefit of its policyholders, agents and suppliers.Service – This field is a key strategic goal of the Company, and accordingly, Ayalon Insurance Company reflects in its vision, in its chosen slogan – "People Serving People" – and in its values, the human aspect of insurance, with a special emphasis on a high level of service to the policyholders and the agents.Contribution to the community – Social responsibility is one of Ayalon's most prominent values. The Company invests heavily in increasing the presence of its employees in the community and holds a wide variety of voluntary activities throughout the year.The Maala ESG Index – Ayalon was ranked platinum in the index for 2022. Ayalon also honored to be ranked among the 150 Most Trusted Companies in Israel.Digital and innovation – Ayalon is a leader in product innovation in all fields of activity and offers diverse and innovative insurance solutions in general insurance, long-term savings and health insurance. Below is a partial list of products in the Company's various areas of operation:General insurance, Apartment insurance, Car insurance, Cyber insurance for businesses, Professional liability, Long-term savings, Health insurance.
Production Support Tier 2 Engineer
Jan 2007 - Oct 2008
From on-premises to cloud to hybrid, RSA provides identity-first solutions for security-first organizations to thrive in a digital world with modern authentication, lifecycle management, and identity governance.
Infrastructure & Systems Engineer — Ofek (IAF Computing Division)
Mar 2003 - Mar 2006
Ofek was established in December 2005, by merging two former IAF computing units, Unit 180 (founded 1959) and Mamdas (founded 1967).