Hire a Director of Demand Generation

Fractional
LeighAnna Sodac profile image
Priya Aggarwal profile image
Ankur Bhatnagar profile image
Timothy Lozier profile image
Rick Nendza profile image
Greg Frame profile image
Mathieu Hannouz profile image
Director of Demand Generation,
Full-Time Impact
Unlock marketing expertise without the overhead. Transform your team with pre-vetted Directors of Demand Generation in as little as 3 days.
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Hire a Director of Demand Generation

Over 1400 pre-vetted and highly experienced US based candidates with Director of Demand Generations ready to be hired for consulting, fractional, interim, or even full-time positions.

  • LeighAnna Sodac profile image
    LeighAnna Sodac
    Management
    1. GrouponGroupon
    2. FacetFacet
    3. FluentStreamFluentStream
    Fractional CMO driving growth with proven marketing strategies, brand development, go-to-market, and customer lifecycle expertise.
    Hire LeighAnna Sodac
  • Priya Aggarwal profile image
    Priya Aggarwal
    Career Development
    1. Symantec Cloud ServicesSymantec Cloud Services
    2. PaperPaper
    3. NICE ActimizeNICE Actimize
    Experienced B2B Marketing Leader specializing in SaaS, cybersecurity & FinTech. Expert in fractional marketing & growth strategies.
    Hire Priya Aggarwal
  • Ankur Bhatnagar profile image
    Ankur Bhatnagar
    Management
    1. ADPADP
    2. KPMGKPMG
    3. GustoGusto
    Experienced Fractional CMO with a focus on data-driven growth marketing, venture-backed startups, and SaaS products.
    Hire Ankur Bhatnagar
  • Timothy Lozier profile image
    Timothy Lozier
    Management
    1. ETQETQ
    2. Detechtion TechnologiesDetechtion Technologies
    3. FluxxFluxx
    Experienced Fractional CMO with a proven record in B2B SaaS marketing, offering strategic vision and operational depth.
    Hire Timothy Lozier
  • Rick Nendza profile image
    Rick Nendza
    Marketing
    1. ForresterForrester
    2. IDCIDC
    3. Tech TargetTech Target
    Expert in lead generation, online advertising, and product marketing. Specializes in fractional talent strategies.
    Hire Rick Nendza
  • Greg Frame profile image
    Greg Frame
    Management
    1. Wells FargoWells Fargo
    2. Blue Shield of CaliforniaBlue Shield of California
    3. BazaarvoiceBazaarvoice
    Expert in driving rapid growth for SaaS startups using unique go-to-market strategies and SEO. Skilled in fractional talent.
    Hire Greg Frame
  • Mathieu Hannouz profile image
    Mathieu Hannouz
    Case Studies
    1. AdobeAdobe
    2. RepackagedRepackaged
    3. Neolane Inc.Neolane Inc.
    Expert in B2B SaaS product marketing & advisory with Adobe experience. Specializes in go-to-market strategies, demand gen, and fractional CMO roles.
    Hire Mathieu Hannouz
  • Olivia Mariani profile image
    Olivia Mariani
    Marketing
    1. KaplanKaplan
    2. Bonterra™Bonterra™
    3. Rosetta StoneRosetta Stone
    Dynamic B2B marketing leader specializing in scaling SaaS and tech companies with expertise in fractional talent.
    Hire Olivia Mariani
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What is a Director of Demand Generation?

A Director of Demand Generation is a pivotal marketing leader focused on developing and executing strategies that drive awareness and demand for a company's products or services. They are experts in identifying target audiences, leveraging multi-channel marketing tactics, and utilizing data analytics to measure and optimize campaign performance for maximum ROI.


What does a Director of Demand Generation do?

A Director of Demand Generation orchestrates comprehensive marketing strategies to boost brand visibility, engage potential customers, and convert leads into sales. They leverage a mix of digital and traditional marketing channels, analyze market trends, and use data-driven insights to refine tactics, ensuring the alignment of marketing efforts with business goals.

  • Developing Multi-Channel Marketing Strategies

    Crafts and executes marketing plans across various channels including digital, social media, email, and events to maximize reach and engagement.

  • Analyzing Market Trends and Performance Metrics

    Utilizes analytics tools to monitor market trends, campaign performance, and customer engagement, adjusting strategies to improve effectiveness.

  • Optimizing Conversion Rates

    Implements testing and optimization strategies for all marketing channels to improve conversion rates and overall campaign efficiency.

  • Managing Marketing Budget and ROI

    Allocates budget efficiently across campaigns and channels, ensuring optimal spend for the best return on investment.

  • Building and Leading Marketing Teams

    Recruits, trains, and leads marketing teams, fostering a culture of innovation and accountability in achieving demand generation goals.

  • Enhancing Brand Awareness and Loyalty

    Develops initiatives to enhance brand visibility and customer loyalty, using content marketing, social media, and personalized marketing tactics.


The benefits of hiring a Director of Demand Generation

Hiring a Director of Demand Generation offers significant advantages, from strategic brand positioning to enhanced revenue growth.

Strategic Market Positioning

Ensures your brand stands out in a crowded market through targeted marketing strategies and brand differentiation.

Increased Lead Generation and Conversion

Drives more qualified leads and improves conversion rates through optimized campaigns and funnel strategies.

Data-Driven Decision Making

Employs analytics and performance metrics to make informed marketing decisions, continually refining strategies for better outcomes.

Expertise in Latest Marketing Technologies

Brings proficiency in cutting-edge marketing tools and platforms, keeping your strategies ahead of the curve.

Cost-Efficiency and Flexibility

Offers the flexibility of fractional or interim roles, providing expert services without the full-time overhead, making it a cost-efficient choice.


How to hire a Director of Demand Generation

No more juggling job boards and sorting through pools of unqualified applicants. Hiring a Director of Demand Generation is easy with Go Fractional.

Set your goals

Set your goals

Specify the type of candidate you need, including their industry experience, skills, and availability.

Find your match

Find your match

Search our curated network of thoroughly vetted Director of Demand Generations. Don’t worry, we’ve already put them through a rigorous screening process to make sure they meet the highest standards.

Hash out the details

Hash out the details

Set up an interview or discussion with your top candidates to go over the details and ensure it is a good fit.

Draft the proposal

Draft the proposal

We’ll take it from here. Once everyone is on board, Go Fractional will craft a detailed proposal for your fractional Director of Demand Generation, giving you and your stakeholders an opportunity to review it thoroughly.

Get started

Get started

Once you’ve reviewed and approved the proposal, we’ll send the contracts. And your Director of Demand Generation can get to work.

We’ve helped hundreds of organizations Go Fractional

I worked with a Fractional Engineer to bring my MAD landscape project to life - we were able to brainstorm, design, and ultimately ship something great.

Matt Turck

PartnerFirstMark
Matt Turck
Go Fractional provided Mockingbird with a founder-level engineering leader that helped us out of a huge amount of tech debt.

Ross Berger

VP of OperationsMockingbird
Ross Berger
They connected us with high-quality engineering leaders and filled the role within just 12 days of our first call.

Victoria Ashton

Vice President of PeopleLob
Victoria Ashton
I worked with a Fractional Engineer to bring my MAD landscape project to life - we were able to brainstorm, design, and ultimately ship something great.

Matt Turck

PartnerFirstMark
Matt Turck
Go Fractional provided Mockingbird with a founder-level engineering leader that helped us out of a huge amount of tech debt.

Ross Berger

VP of OperationsMockingbird
Ross Berger
They connected us with high-quality engineering leaders and filled the role within just 12 days of our first call.

Victoria Ashton

Vice President of PeopleLob
Victoria Ashton

What's the difference between a fractional, consultant and interim Director of Demand Generation?

Hiring a Director of Demand Generation consultant provides temporary expertise for specific projects or challenges, offering fresh perspectives and specialized skills without a long-term commitment.

Fractional Directors of Demand Generation, on the other hand, offer ongoing strategic leadership and execution in a part-time capacity, allowing companies to leverage expert services as needed without the full-time expense.

Interim Directors of Demand Generation fill leadership gaps during transitions, such as maternity leaves or the search for a permanent hire, ensuring that marketing efforts continue seamlessly.


Other Roles Related to Director of Demand Generation

Check out the other roles below for other great fractional talent.


When to hire a Director of Demand Generation


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Frequently asked questions

Here are a few questions that folks just like you have had during their search.