Greg F.

Visually build on your tech stack at Builder.io, a company offering advanced solutions for tech stack development and design.

• Built demand gen infrastructure, processes and rules of engagement for Sales, from the ground-up.
• Key role in landing $20M funding round from M12, Microsoft’s Venture Fund.
• Achieved 74% YoY growth in net-new business and achieved consecutive record quarters for net-new business achievement.
• Led major positioning/messaging revamp gaining significant analyst recognition (Gartner, Forrester).
• Built pipeline/revenue model for the business, based on a hybrid bottom-up (PLG) / top-down (Enterprise) go-to-market, in close collaboration with founders.

Shogun specializes in ecommerce optimization, offering a suite of tools for website personalization, A/B testing, and SEO to improve online shopping experiences.

• Designed and implemented a high-performing marketing demand generation system, significantly enhancing operational efficiency and doubling the pipeline creation for the Shogun Frontend product within the first two quarters.
• Led a pivotal transition to a product-led growth strategy focused on the Page Builder product, successfully pivoting away from Frontend due to market fit issues and contributing to turning revenue loss into positive territory.
• Optimized marketing team structure and functions, managing six core teams including Marketing and Sales Operations, Demand Generation, and Content Marketing, leading to improved efficiency and performance.

Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences.

• Built a hybrid bottom-up/top-down go-to-market machine in close partnership with Sales, driving Contentful's explosive growth and market expansion phase.
• Led the development of core ICP and personas for targeting, ABM, and sales focus, aligning marketing strategies with business objectives.
• Achieved a 10x revenue growth, scaling from ~$12M to $120M, showcasing exceptional skill in executing growth strategies.
• Directed a comprehensive growth strategy, creating from the ground up the funnel model, martech stack, and execution teams, driving nearly 100% inbound enterprise sales.

Lithium (now Khoros) specializes in enterprise software for customer engagement across digital, social, and brand-owned channels, employing advanced automation and AI.

• Responsible for all digital demand generation strategy and execution. Tripled pipeline production from paid and organic digital sources over four quarters.
• Doubled organic web conversions in four quarters
• Led web, email marketing and marketing operations teams, and built and owned Lithium’s martech stack, from front-end tools and CMS to Marketo and SFDC.

Thousands of the world’s leading brands and retailers trust Bazaarvoice’s platform to harness and activate the invaluable voices of their customers, inspiring confident purchases.

• Led the web channel redesign and replatforming of www.bazaarvoice.com, significantly improving user experience and site functionality.
• Successfully built an organic web demand-gen engine, making the web channel the single biggest revenue-driving source in Marketing at Bazaarvoice.
• Conducted CMS and marketing automation assessment, selection, and implementation, optimizing digital marketing operations.
• Owned marketing technology strategy and implementation, managing content strategy, production, development, and coordinating both internal teams and external vendors.

Blue Shield of California is a tax-paying, nonprofit, independent member of the Blue Shield Association with 4.7 million members, offering health, dental, vision, Medicaid and Medicare healthcare service plans in California.

• Led a high-performing UX team comprised of Content Strategists, Interaction Designers, and Visual Designers responsible for enhancing web user experiences.
• Strategic direction of all online user experience activities: projects, continuous improvement, stakeholder relations.
• Managed departmental budgets and estimates; hiring and mentoring of team members.

• Successfully led a major upgrade of site, design system, and CMS for a $10 billion company, enhancing the user experience across corporate, public, and transactional sites in multiple business verticals.
• Directed the strategic overhaul of site architecture and content strategy, significantly improving SEO and ensuring a seamless content migration and optimization process.
• Co-led the development of UX design and CMS requirements and specifications, adopting Agile methodology for efficient project execution.
• Established and managed a new content strategy, management, and production team, bolstering publishing and design governance/policy creation.

Wells Fargo is a multinational financial services company offering banking, investment, mortgage, and consumer and commercial finance products and services.

• Established unifying content strategy for Wells Fargo Wholesale Bank’s intranet unit.
• Created repeatable models for content analysis and strategy development.
• Contributed strategic and tactical work to create user-centered site features.

New Zealand Trade and Enterprise is an international economic development agency that supports businesses in New Zealand and assists their evolution and success in exporting and global operations.

• Leadership on project to build business-critical website www.nzte.govt.nz, enhancing online visibility and accessibility of key product, service, and educational information.
• Spearheaded content development, SEO, and e-comms strategies, significantly reducing call center volume and costs.
• Assembled and managed a multidisciplinary team responsible for content management, design, production, and e-comms, fostering effective collaboration with design partners.