Priya A.

Experience

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  The Outside Edge

  Fractional CMO & Marketing Advisor

  May 2022 - Present

  Provides strategic counsel to leadership teams and in-house marketing teams for growth-stage companies, analyzing organizational structure, operations workflows, and resource allocation to maximize business impact.

  • Develop comprehensive business / GTM strategies aligned with leadership vision that accelerate pipeline generation and operational efficiency.
  • Designs organizational frameworks and communication hierarchies enabling cross-functional alignment.
  • Craft core positioning and messaging hierarchy with persona-based content strategies for enhanced brand resonance.
  • Provide mentorship to marketing teams, optimizing workload prioritization, and implementing best practices.
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  Axio

  SVP Marketing

  Apr 2024 - Apr 2025

  Led all marketing strategy and execution for a SaaS cybersecurity company, driving recurring revenue through a metrics-driven, full-funnel approach. Oversaw positioning, demand generation, product marketing, and GTM planning.

  • Elevated Axio’s brand and revenue engine as the sole marketing leader, building a scalable full-funnel function from scratch, prioritizing program spend over headcount.
  • Spearheaded demand generation strategy delivering a 75% increase in quarterly average MQLs (2023–2024) and driving 50% of net-new opportunities in 2025 YTD.
  • Rebuilt lead-to-pipeline tracking, improved attribution modeling to enable data-driven budget and resource decisions.
  • Drove interlock between Product, Sales, and CX to refine ICP and product packaging, enabling more precise GTM planning.
  • Designed and implemented a company-wide product launch playbook, streamlining GTM efforts across multiple business units, customers, and stakeholders.
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  Paper Edu

  Chief Marketing Officer

  Jul 2020 - May 2022

  Led marketing for a EdTech platform serving 300+ U.S. public school districts; hired into pandemic-induced hypergrowth.

  • Scaled marketing from zero to a 30-person team while managing a $3M budget, driving a 10x revenue increase in under 2 years through a district-wide GTM strategy and elevated brand presence.
  • Partnered with CEO and board during funding roads (Series A-D within 18 months), shaping brand and communications strategies that supported valuation growth and investor confidence.
  • Launched an award-winning consumer brand campaign in ten U.S. markets, generating 250% increase in website traffic, 85% increase in conversions, and a six-point increase in brand perception.
  • Led annual and quarterly OKR planning to align company-wide, departmental, and individual goals with strategic priorities.
  • Implemented a modern MarTech stack and robust measurement framework across all demand generation programs.
  • Revamped customer marketing program, expanding student outreach from 50K to over 2M nationwide.
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  ActionIQ

  VP Marketing

  Nov 2017 - Jun 2020

  Led marketing strategy and execution for a Series B customer data platform (CDP) focused on Fortune 1000 brands.

  • Tripled monthly MQLs within 12 months, growing from 10 to 30, and contributed to 60% of total sales pipeline.
  • Built a content-driven marketing strategy aligned to the buyer’s journey, enabling brand differentiation in a crowded market.
  • Led inaugural industry conference, exceeding registration targets by 80%, uniting 200 attendees from 75+ brands.
  • Managed seven-figure budget while reducing CAC by 50% YoY through improved targeting and channel optimization.
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  1010data

  VP Product Marketing

  Nov 2015 - Nov 2017

  Led product marketing for a data analytics platform democratizing access beyond data scientists.

  • Recruited and managed a six-person team from the ground up to overhaul corporate positioning within the first 90 days.
  • Orchestrated go-to-market strategies fueling demand across all business segments, including launch of market insights program, self-service data insights tool, and cross-functional product launch strategy.
  • Led strategic product packaging process enabling the creation of impactful marketing and sales assets, including thought leadership and competitive intelligence materials.
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  NICE Actimize

  Senior Director, Marketing

  Sep 2014 - Nov 2015

  Progressive seven-year leadership career at NICE Actimize, a global provider of financial crime, risk, and compliance solutions. Played a key role in solidifying the company’s #1 industry position for its use of predictive modeling in detecting fraudulent activities.

  • Promoted to lead a global team across four regions and business lines; restructured team and managed budget to align corporate strategy with regional and product priorities.
  • Developed a content strategy spanning demand gen, media, and PR to strengthen thought leadership, sales enablement, and brand equity.
  • Led client engagement initiatives—including User Groups and the Annual Forum—and formalized communication channels for product updates and best practices to improve satisfaction, transparency, and advocacy.
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  NICE Actimize

  Marketing Director, Corporate & Americas

  Apr 2013 - Sep 2014

  • Built and executed a cross-channel demand gen strategy aligned with global and regional priorities, improving lead quality and campaign performance.
  • Rolled out Marketo company-wide, mentoring a junior team member to promotion and establishing lead management and reporting processes that quantified marketing impact and secured a major budget increase.
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  Actimize

  Director, Client & Product Communications

  Jun 2010 - Apr 2013
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  Actimize

  Sr. Product Marketing Communications Manager

  Dec 2008 - May 2010
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  MessageLabs

  Product Marketing Manager

  Jan 2004 - Dec 2008

  MessageLabs was one of the first companies to offer cloud-based messaging security services, pioneering email and web protection before being acquired by Symantec.

  • Owned the product marketing strategy for MessageLabs, a pioneer in cloud-based messaging security services.
  • Worked closely with sales and product teams to craft and articulate a clear, compelling story for the company.
  • Supported the company through its acquisition process by Symantec, showcasing the value and impact of MessageLabs’ innovative services.
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  Symbol Technologies

  Senior Technical Writer

  Jul 2001 - Apr 2004

  Symbol Technologies specialized in mobile data capture and delivery equipment, including barcode scanners, mobile computers, and RFID systems.

  • Collaborated with engineers, industrial designers, and product experts to translate complex product functionalities into user-friendly documentation, enhancing customer understanding and usage.
  • Produced clear, structured step-by-step guides that supported product launches and regulatory compliance, contributing significantly to the user's ability to operate new technologies efficiently.
  • Played a key role in the documentation process for barcode scanners, ensuring their accessibility and comprehension for a broad audience.