Olivia Mariani

Experience

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  Saltbox

  VP of Marketing

  Aug 2024 - Present

  Saltbox solves the hardest parts of running an ecommerce business with spaces that combine warehousing and co-working, technology to simplify fulfillment and shipping, and expert logistics support to help ecommerce merchants scale.

  • Led strategic marketing initiatives to position Saltbox as a key player at the intersection of ecommerce and SaaS, driving community growth and enhancing global brand recognition.
  • Spearheaded the development and execution of a comprehensive marketing strategy that includes paid, email, SEO, and community-led growth, significantly expanding Saltbox's market presence and customer engagement.
  • Played a pivotal role in the scale-up phase of Saltbox, contributing to its evolution from a startup to a leader in the co-warehousing and ecommerce logistics industry, maintaining a focus on software and tech sectors despite company diversifications.
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  Curbio

  Chief Marketing Officer

  Nov 2022 - Aug 2024

  Curbio is the leading provider of pre-listing home repairs and improvements tailored for real estate agents and their clients, offering a seamless, full-service experience through technology.

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  Curbio

  VP of Marketing

  Feb 2022 - Nov 2022

  • Spearheaded the scale-up of Curbio from $10 million to approximately $70 million in revenue, showcasing exceptional leadership in strategic marketing and revenue generation.
  • Oversaw a comprehensive CMO role, managing all aspects of demand generation and directly reporting to the CEO, leading to significant company growth and market penetration.
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  Curbio

  Senior Director Of Marketing

  Oct 2020 - Feb 2022
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  Network for Good is now Bonterra

  Senior Manager, Revenue Marketing

  Jun 2018 - Oct 2020

  Network for Good, now Bonterra, offers fundraising software solutions to nonprofits, helping disburse over $3 billion to date. It's a Certified B Corporation committed to supporting nonprofit leaders.

  • Led a team responsible for cross-channel customer acquisition and brand positioning at Network for Good, directly reporting to the Chief Revenue Officer.
  • Developed demand generation programs that sourced nearly 100% of the company's Annual Recurring Revenue (ARR).
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  Rosetta Stone

  Marketing Manager, Enterprise

  May 2017 - Jun 2018

  Rosetta Stone provides language learning software to businesses, public-sector institutions, educational institutions, and individuals worldwide, applying innovative and accessible language learning solutions since 1992.

  • Developed and executed a comprehensive marketing strategy targeting enterprise and public sector segments, significantly boosting Rosetta Stone's engagement in these high-value areas.
  • Spearheaded demand generation programs that were instrumental in sourcing 50% of the company's sales pipeline for the enterprise and public sector segments.
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  FiscalNote

  Senior Manager, Demand Generation

  Apr 2016 - May 2017

  FiscalNote (NYSE: NOTE) is a leader in policy and global intelligence, providing a powerful combination of data, technology, and insights to help organizations navigate political and business risk.

  • Successfully built the demand generation and marketing operations team from scratch, laying the foundation for robust lead-to-close processes, nurturing and scoring systems, attribute models, and campaign management.
  • Led significant initiatives including the implementation of a lead-to-close process, nurturing and scoring system, attribution model, and campaign management process, enhancing the efficiency and effectiveness of marketing efforts.
  • Managed digital marketing channels including search, web, and social media campaigns, expanding FiscalNote's online presence and contributing to its growth and success in the market.
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  FiscalNote

  Marketing Manager, Demand Generation

  Nov 2015 - Apr 2016

  FiscalNote (NYSE: NOTE) is a leader in policy and global intelligence, uniquely combining data, technology, and insights to empower customers with critical insights and the tools for action.

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  MarketBridge

  Senior Digital Marketing Coordinator

  Jul 2015 - Nov 2015

  MarketBridge is a professional services firm with a SaaS product, specializing in helping Fortune 500 organizations optimize and scale their marketing and sales efforts.

  • Planned, executed, and optimized multichannel marketing campaigns that generated 30% of overall revenue for the company.
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  MarketBridge

  Digital Marketing Coordinator - Demand Generation

  Nov 2014 - Jul 2015
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  MarketBridge

  Senior Business Development Associate

  Jul 2014 - Nov 2014

  • Contributed to $3M in revenue as the first official Business Development Representative (BDR).
  • Developed and executed successful account-based outreach campaigns, significantly boosting client engagement and acquisition.
  • Exceeded sales quotas every month, demonstrating exceptional sales skills and contributing significantly to company growth.
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  MarketBridge

  Business Development Associate

  Jul 2013 - Jul 2014
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  Kaplan

  Marketing Associate

  Sep 2012 - Apr 2013

  Kaplan is a global educational services company that offers a wide array of services, including higher and professional education, test preparation, language training, corporate and leadership training, and student recruitment, among others. It operates in 28 countries, serving nearly a million students and corporate clients.

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  HEC Paris

  Communications Intern

  Apr 2012 - Jul 2012

  HEC Paris specializes in education and research in management, offering a wide range of programs for future leaders including Masters, MBA, PhD, and executive education.

  • Supported social media, website, and communications activities in the admissions department of a world-renowned business school, enhancing digital presence and engaging prospective students.
  • Contributed to the effective dissemination of admissions information, playing a key role in the recruitment and admissions process through strategic communications support.