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Washington, DC, USA

Olivia M.

Transformative B2B Marketing Leader with a Proven Track Record in Scaling SaaS and Tech-Enabled Companies

Olivia Mariani is a dynamic B2B marketing visionary known for her adept skill in scaling demand generation and crystallizing brand positioning for high-growth companies across SaaS, real estate, e-commerce, gov-tech and enterprise software. Her journey exemplifies mastery in creating best-in-class marketing strategy & execution that consistently exceeds performance targets. Mariani shines in balancing growth and brand/product marketing, cracking messaging codes, and building demand generation engines. She champions driving companies to new heights by fostering cultures of transparency, data-driven experimentation, and a deep-rooted customer obsession. Her expertise spans from revenue marketing and product-led growth to building and scaling customer communities, making her a powerhouse in leveraging every facet of marketing to catapult companies towards their scaling aspirations.

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Olivia M.

Work

Building a predictable, scalable demand generation engine at Curbio

curbio.com
Building a predictable, scalable demand generation engine at Curbio

Situation: In 2020 Curbio was stuck. COVID had taken a toll on the company along with the rest of the real estate industry, but their problems couldn’t simply be explained by the macro economy. When I got to Curbio, there was no true marketing tech stack, a team of generalists but no real marketing scientists, and no concrete strategy to speak of. The brand needed work as it wasn’t resonating with the intended target audience. There were also some bad email practices that had caused deliverability to tank, eliminating their sending power and main channel for reaching prospects.

Complication: This had caused Curbio to plateau, then shrink, well after the dust had settled from COVID. They needed to grow and deliver value to shareholders, but didn’t have the right strategy and they lacked a repeatable, scalable “marketing heartbeat”. Without being able to reach prospects and customers via email, they almost went dark for several months!

Action: After doing some testing and analysis of the market, I identified some quick wins in key lead driving channels. After directly building out the right mix and tech stack, I assembled a team of channel specialists, focusing on email, paid marketing and content. I went straight to the source (customers!) and identified the perfect intersection of messaging and fit for Curbio and its audiences, and created a messaging framework the team could operate off of. I created OKRs and projects rolling up to the OKRs to chip away at our main task of growing lead volume.

Result: In year one, MQLs increased 240% over the prior year. In my tenure as CMO I scaled the company from 10M-70M.

Experience

Aug 2024 — Present
Saltbox

Saltbox

VP of Marketing

Saltbox solves the hardest parts of running an ecommerce business with spaces that combine warehousing and co-working, technology to simplify fulfillment and shipping, and expert logistics support to help ecommerce merchants scale.

  • Led strategic marketing initiatives to position Saltbox as a key player at the intersection of ecommerce and SaaS, driving community growth and enhancing global brand recognition.
  • Spearheaded the development and execution of a comprehensive marketing strategy that includes paid, email, SEO, and community-led growth, significantly expanding Saltbox's market presence and customer engagement.
  • Played a pivotal role in the scale-up phase of Saltbox, contributing to its evolution from a startup to a leader in the co-warehousing and ecommerce logistics industry, maintaining a focus on software and tech sectors despite company diversifications.
Nov 2022 — Aug 2024
Curbio

Curbio

Chief Marketing Officer

Curbio is the leading provider of pre-listing home repairs and improvements tailored for real estate agents and their clients, offering a seamless, full-service experience through technology.

Feb 2022 — Nov 2022
Curbio

Curbio

VP of Marketing

  • Spearheaded the scale-up of Curbio from $10 million to approximately $70 million in revenue, showcasing exceptional leadership in strategic marketing and revenue generation.
  • Oversaw a comprehensive CMO role, managing all aspects of demand generation and directly reporting to the CEO, leading to significant company growth and market penetration.
Oct 2020 — Feb 2022
Curbio

Curbio

Senior Director Of Marketing

Jun 2018 — Oct 2020
Network for Good is now Bonterra

Network for Good is now Bonterra

Senior Manager, Revenue Marketing

Network for Good, now Bonterra, offers fundraising software solutions to nonprofits, helping disburse over $3 billion to date. It's a Certified B Corporation committed to supporting nonprofit leaders.

  • Led a team responsible for cross-channel customer acquisition and brand positioning at Network for Good, directly reporting to the Chief Revenue Officer.
  • Developed demand generation programs that sourced nearly 100% of the company's Annual Recurring Revenue (ARR).
May 2017 — Jun 2018
Rosetta Stone

Rosetta Stone

Marketing Manager, Enterprise

Rosetta Stone provides language learning software to businesses, public-sector institutions, educational institutions, and individuals worldwide, applying innovative and accessible language learning solutions since 1992.

  • Developed and executed a comprehensive marketing strategy targeting enterprise and public sector segments, significantly boosting Rosetta Stone's engagement in these high-value areas.
  • Spearheaded demand generation programs that were instrumental in sourcing 50% of the company's sales pipeline for the enterprise and public sector segments.
Apr 2016 — May 2017
FiscalNote

FiscalNote

Senior Manager, Demand Generation

FiscalNote (NYSE: NOTE) is a leader in policy and global intelligence, providing a powerful combination of data, technology, and insights to help organizations navigate political and business risk.

  • Successfully built the demand generation and marketing operations team from scratch, laying the foundation for robust lead-to-close processes, nurturing and scoring systems, attribute models, and campaign management.
  • Led significant initiatives including the implementation of a lead-to-close process, nurturing and scoring system, attribution model, and campaign management process, enhancing the efficiency and effectiveness of marketing efforts.
  • Managed digital marketing channels including search, web, and social media campaigns, expanding FiscalNote's online presence and contributing to its growth and success in the market.
Nov 2015 — Apr 2016
FiscalNote

FiscalNote

Marketing Manager, Demand Generation

FiscalNote (NYSE: NOTE) is a leader in policy and global intelligence, uniquely combining data, technology, and insights to empower customers with critical insights and the tools for action.

Jul 2015 — Nov 2015
MarketBridge

MarketBridge

Senior Digital Marketing Coordinator

MarketBridge is a professional services firm with a SaaS product, specializing in helping Fortune 500 organizations optimize and scale their marketing and sales efforts.

  • Planned, executed, and optimized multichannel marketing campaigns that generated 30% of overall revenue for the company.
Nov 2014 — Jul 2015
MarketBridge

MarketBridge

Digital Marketing Coordinator - Demand Generation

Jul 2014 — Nov 2014
MarketBridge

MarketBridge

Senior Business Development Associate

  • Contributed to $3M in revenue as the first official Business Development Representative (BDR).
  • Developed and executed successful account-based outreach campaigns, significantly boosting client engagement and acquisition.
  • Exceeded sales quotas every month, demonstrating exceptional sales skills and contributing significantly to company growth.
Jul 2013 — Jul 2014
MarketBridge

MarketBridge

Business Development Associate

Sep 2012 — Apr 2013
Kaplan

Kaplan

Marketing Associate

Kaplan is a global educational services company that offers a wide array of services, including higher and professional education, test preparation, language training, corporate and leadership training, and student recruitment, among others. It operates in 28 countries, serving nearly a million students and corporate clients.

Apr 2012 — Jul 2012
HEC Paris

HEC Paris

Communications Intern

HEC Paris specializes in education and research in management, offering a wide range of programs for future leaders including Masters, MBA, PhD, and executive education.

  • Supported social media, website, and communications activities in the admissions department of a world-renowned business school, enhancing digital presence and engaging prospective students.
  • Contributed to the effective dissemination of admissions information, playing a key role in the recruitment and admissions process through strategic communications support.