Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
LeighAnna Sodac
Fractional CMO | Marketing Strategy & Implementation | Performance & Growth | Product & Lifecycle | Go-To-Market | Brand Development | | MBA | Voracious Reader
I’m an experienced marketing leader passionate about helping businesses forge genuine connections with their customers. With a proven track record across diverse industries (ecommerce, financial services, tech, healthcare, real estate, fitness), I founded Sodac Strategies to build customer-centric programs that not only drive engagement and loyalty but deliver tangible business value. I’m an expert in crafting impactful strategies and executing them effectively, fueled by my deep understanding o…
Work
Sodac Strategies
https://www.sodacstrategies.comAt Sodac Strategies, we understand the transformative power of effective marketing to drive growth and cultivate enduring customer relationships. Led by Leigh Anna Sodac, a results-driven marketing leader, we provide tailored strategies that enable businesses to thrive in today's dynamic market.
Experience
Belveron Partners
Marketing Consultant
May 2023 - Present
At Belveron Partners, we make meaningful investments to preserve, revitalize and create affordable and workforce housing throughout the United States.
- I work with the company to optimize website conversions, improving the sales funnel, evaluating marketing technology stack, and analyzing and optimizing ad spend to drive efficiency and growth across their marketing efforts.
DuraDerm SPORT
Marketing Consultant
Mar 2023 - Present
DuraDerm SPORT is an over-the-counter wound care and healing solution, utilizing innovative technology to empower athletes and active individuals to manage minor skin injuries and stay in the game.
- I support the by refining brand architecture, redesigning its website, optimizing Amazon presence, enhancing email marketing, managing event sponsorships, and developing a cohesive social and content strategy to drive growth.
Preventogen
Marketing Consultant
Mar 2023 - Present
Preventogen is a medical-grade, non-antibiotic wound care polymer, sterilized for use in hospitals and clinically proven to reduce surgical site infections.
- I work with the brand on refining its brand architecture, executing a website redesign, and developing a cohesive social strategy. My role involves ensuring alignment across touchpoints while enhancing the brand's overall presence and performance.
Facet
Senior Director, Lifecycle Marketing
Sep 2020 - Dec 2023
Financial planning for every facet of your life.
- Increased member retention by 10% through strategic initiatives and cross-selling campaigns. Boosted NPS by 20% via customer feedback and product development. Led a team, overseeing campaigns, journey development, creative services, marketing automation.
Groupon
Senior Manager, Growth Marketing
Jul 2017 - Aug 2020
Local Heart, Global Impact
- Led an international team to attract, engage, and retain customers, achieving 7% incremental profit. Improved attrition model forecast accuracy by 6%. Drove initiative development, delivered insights, strategized solutions, provided updates to leadership.
Related Blog Posts
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What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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