LeighAnna Sodac

Experience

• 

  Scott's Dental

  Marketing Consultant

  Mar 2026 - Apr 2026

  • Marketing diagnostic and 90 day strategy and execution roadmap
• 

  Intista

  Marketing Consultant

  Feb 2026 - Mar 2026

  • Marketing diagnostic and 90 day strategy and execution roadmap
• 

  Further

  Fractional CMO

  Mar 2025 - Apr 2026

  • Led go-to-market strategy and paid media launch for an AI-powered homebuying platform.
  • Executed a DC metro market test that acquired users at a $28 CAC (within target range), with 52.5% completing structured plans and 63% engaging with AI tools.
  • Validated product-market fit with a high-income audience (avg. HHI $175K), supporting the partner value proposition.
• 

  Coffey Trial Law

  Fractional CMO

  Feb 2025 - Jan 2026

  • Repositioned brand, website, and social channels (Instagram, LinkedIn) to target attorney referrals as the primary acquisition channel, replacing underperforming consumer-facing ad spend.
  • Developed referral marketing strategy that expanded the referral pipeline and drove 25% revenue growth. Restructured agency relationships to reduce costs while maintaining operations.
• 

  FluentStream

  Product Marketing Consultant

  Nov 2024 - Mar 2025

  • Developed pricing and packaging strategy to support a shift toward sustainable organic growth.
  • Led internal sales/support enablement and external refreshes of web pages and collateral.
  • Client hit a key monthly revenue milestone (typically a quarterly target) shortly after launch.
• 

  Belveron Partners

  Marketing Advisor

  Apr 2024 - Mar 2025

  • Restructured lead-to-lease reporting and channel attribution across web, media, and leasing platforms. Improved ad and tech stack, helping drive a 20% increase in conversion.
• 

  DuraDerm Sport

  Marketing Consultant

  Mar 2024 - Jan 2025

  • Led organic social and content marketing strategy contributing to a 50% period-over-period sales lift; developed promotions and social ad strategy.
• 

  Facet

  Senior Director, Lifecycle Marketing

  Sep 2020 - Dec 2023

  Financial planning for every facet of your life.

  • Increased member retention by 10% through strategic initiatives and cross-selling campaigns. Boosted NPS by 20% via customer feedback and product development. Led a team, overseeing campaigns, journey development, creative services, marketing automation.
• 

  Groupon

  Senior Manager, Growth Marketing

  Jul 2017 - Aug 2020

  Local Heart, Global Impact

  • Led an international team to attract, engage, and retain customers, achieving 7% incremental profit. Improved attrition model forecast accuracy by 6%. Drove initiative development, delivered insights, strategized solutions, provided updates to leadership.