Timothy L.

TOTData is the fee-free, cloud-based platform that simplifies oil & gas data exchange, owner relations, and document conversion—fast, secure, and cost-effective.

At TOTData, I was tasked with helping to build their marketing function from the ground up. During my time working with them we have been able to:

• Onboard and optimize their HubSpot Platform to maximize GTM functions
• Wrote and Designed One Page sell sheets to drive interest in both digital and live events
• Redesigned their website to a more modern, SEO friendly approach
• Built a blog with thought leadership content as well as their Linkedin Company Page

These functions all were completed within the first month of the engagement, and we are now building marketing plays to drive more exposure of their brand to their core market.

Ready to gain better visibility into costs, strengthen cost control, and feel confident when approving invoices? Let’s bring transparency to your spend — and give you the confidence to manage costs effectively with Energy Payables and our fully integrated industry portal.

This project involved optimizing their HubSpot to track incoming leads, identify target accounts and provide tracking, reporting and processes to connect with those accounts and design work on their one-page overview documents.

Built the Marketing program from the ground up, creating processes and KPIs to drive pipeline. Rebuilt the corporate website, implemented a BDR program, and went from product-centric messaging to solution based, which aided in the sales team obtaining targets for 4 consecutive quarters.

• Implemented, processes, KPIs and strategies for pipeline growth, with 50% increase in Marketing contribution
• Increased lead volume by over 3x through inbound marketing strategies and lead nurturing
• Developed an outbound BDR program that produced 40% of marketing-led opportunities
• Rebuilt corporate website from ground up for a new, modern approach in under 3 months
• Introduced an account-based marketing program to target specific ICP and persona - 98% matching target
• Successfully integrated an acquired company’s marketing operations and personnel in under 2 months
• Developed a VR program and promotional Lego for events

Lead the Marketing team to drive 70% of incoming opportunities through digital, customer marketing, events, thought leadership, BDR prospecting, and lead nurturing. 

• Increased MQLs by average 20% per quarter 
• Grew marketing-sourced opportunities by average 16%/Q
• Reduced rejected leads by 21%, improving overall lead quality 
• Implemented new data model to track marketing attribution 
• Implemented BDR model, resulting in 43% meeting rate 
• Executed virtual user conference for over 400 attendees 
• Reintroduced content marketing, increasing page views 43% 
• Introduced new, optimized website, increasing pageviews by 20%
• Designed new product logo, Grantelligence

Created a marketing operation that spans 4 acquired companies and consolidated systems. Developed and matured two thought leadership programs, Thinkcurity and the Security Rundown - regular acting as host and moderator.

• Led global marketing team to drive demand for North American, EMEA
• Consolidated 4 acquired brands, systems, and ad platforms to optimize efficiency
• Built a Lead to Revenue model to track marketing contribution to growth
• Created GTM strategy in Europe, increasing MQLS 75% YoY
• Rebranded combined company, built a brand narrative and vision for the business
• Redesigned corporate site for combined brands
• Hosted two monthly podcasts, Thinkcurity and the Security Rundown