Alex Tamvakis

Experience

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  Material

  Chief Technologist - Insights

  Jan 2025 - Present

  Material combines insight-driven brand strategy, customer experience, and advanced data analytics, leveraging behavioral science and AI to accelerate growth for world-class companies.

  • Led the AI-first transformation of Material's marketing insights platform, modernizing systems with cloud technology and LLM workflows.
  • Pioneered Product Development for an "Insights-as-a-Service" model, launching 3 new offerings gaining market traction.
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  Ipsos in North America

  Executive Vice President Digital Products

  Jul 2018 - Jan 2025

  Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People.

  • Developed and executed the strategy for technology products and partnerships across complex Global projects, leading efforts in data science, engineering, product design, and development.
  • Implemented Generative AI solutions for qualitative research, establishing necessary processes and governance for safe and effective deployment.
  • Proposed and led the digital transformation to cloud technologies, positioning Ipsos at the forefront of Social Media data acquisition, analysis, and understanding through the acquisition of Synthesio.
  • Drove 2-5X growth across service models in Analytics, socialized research, and Ad testing by delivering integrated data solutions leveraging distributed cloud technologies.
  • Led product roadmap efforts, resulting in doubling of revenue in existing platforms and $30M+ growth in brand new service model deliveries.
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  Ipsos in North America

  Senior Vice President Digital Products and Platforms

  Oct 2015 - Jul 2018

  • Developed cloud-based SaaS platforms utilizing modern graph databases and machine learning techniques, vastly enhancing Ipsos’s capability in insights curation and creation.
  • Transformed the business approach from product-centric to services-oriented, significantly broadening platform accessibility and use among MarketLogic’s user base.
  • Achieved a substantial annual growth rate of 35-40% for the platform business, demonstrating exceptional scalability and market acceptance.
  • Secured strategic project funding, partnerships, and support from Ipsos C-Level executives, ensuring robust platform development and successful client engagements with major brands like P&G, Unilever, and Volkswagen.
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  MarineTraffic

  Executive Consultant, Director of Intelligence Products

  Sep 2014 - Oct 2015

  MarineTraffic is the leading maritime information service, providing real-time and historical ship positions to support decision-making.

  • Developed a BigData architecture enabling MarineTraffic to manage and extract intelligence from millions of data points collected daily worldwide.
  • Created a first in market AIS-driven maritime analytics platform leveraging technologies like Postgres/PostGIS, Hive/Hadoop, and Tableau.
  • Implemented modern Lean and UX design principles within a complete AGILE development environment.

• appweevr

  Chief Technology Officer

  May 2012 - Oct 2014

  appweevr develops SaaS solutions for social analytics in digital publishing and content marketing.

  • Successfully secured €1.5M in angel funding to support company growth and innovation.
  • Established and nurtured global publisher and data partnerships, enhancing market reach.
  • Implemented a scalable technology infrastructure to support rapid product iteration.
  • Led cross-functional teams in the development of big data-driven analytics tools.
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  WOW group

  Executive Consultant, Innovation Director

  Nov 2010 - May 2012

  WOW group was a digital agency and emerging social games firm, focusing on social media marketing, gaming, e-commerce, and human capital development.

  • Delivered social media platform customer acquisition gaming platforms that attracted 1/3 of the country's social media users
  • Proposed unique vertical market use models for serious games in the pharmaceutical and human resources verticals, currently under development

• Fullscope

  Partner and Managing Director

  Feb 2008 - Jun 2012

  Fullscope is a digital media production company specializing in advertising, PR, entertainment, and education.

  • Pioneered the development of first-to-market digital media products for web and mobile platforms.
  • Drove technology adoption in 3D CGI, VFX, and motion graphics, securing multinational client accounts.
  • Successfully negotiated and managed major accounts including Unilever, Leo Burnett, and JWT.
  • Led a team to deliver innovative media solutions that enhanced client engagement.

• Appweevr

  CTO

  Dec 2007 - Dec 2013

  • Spearheaded product development startup for delivery of big data social analytics platform serving SaaS in digital publishing market. Secured angel funding and acquired global publisher and data partners. Established venture in Digital Media Production fo
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  Motorola Solutions

  Director of Technology

  Jan 1998 - Jan 2005

  Motorola Solutions provides safety and security technologies to protect people, property, and places worldwide.

  • Led a team in pioneering advancements in computational electromagnetics, enhancing product efficiency.
  • Streamlined technology processes to improve research and development outcomes.
  • Oversaw the integration of cutting-edge technologies into existing safety and security systems.