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London, UK

Alastair C.

AI Growth Specialist (Sales, Marketing, Product Development)

I partner with businesses and help them turn hype about AI into real value and measurable growth. 

Core skills: Setting AI vision, designing and implementing systems, driving adoption, and educating leaders. Approach: outcome-led ensuring partnerships and projects deliver real value and measurable growth

In 2025, I helped numerous clients turn AI potential into real results.

Working in close partnership, I used it to enhance marketing, supercharge sales, and accelerate product development.

I offer the full range of capabilities needed to deliver AI-powered growth in 2026.

Empowering businesses to use AI safely to enhance their people, products and profit

Engineering AI capability using deep expertise in technology and user behaviour

Operationalising large-scale AI platforms in partnership with your different teams

Join me on a journey from exploration and adoption, through to mastery and advocacy.

/ RECENT AI WORK

April 2025 - Supported PruneSoftware with hands-on personal development that empowered the creation of new marketing content, and drove the sales engine.

July 2025 - Embedded an AI-powered sales and content engine into Clyn’s CRM and marketing stack, empowering them to generate 298% leads vs campaign target.

October 2025 - Combined content strategy, human writing, document creation tech, and prospecting data to create personalised thought leadership at scale

/ TRANSFORMATION

Change how you feel about AI 

From: Feeling overwhelmed by AI tools and possibilities, with no clear starting point.

To: Clear priorities and a simple plan that focuses effort on what matters most.

From: Running isolated AI experiments with no clear outcomes or proof of value.

To: Using AI deliberately to deliver measurable improvements to the business.

From: Disconnected AI tools and fragmented data across the business.

To: AI embedded into and workflows and core systems to support scalable growth.

From: Hesitation driven by fear of losing creativity, judgement, and human connection.

To: Confident, human-centred use of AI that enhances people rather than replaces them.

/ MY BACKGROUND

I’m a senior executive with 10+ years experience of accelerating growth for B2B, and B2C businesses. I've been a software engineer, management consultant, and tech business founder.

Along the way I've grown three independent businesses to acquisition, and supported seven others to land investment. In the last 5 years I’ve helped over 50 businesses accelerate their growth by blending cutting edge digital tools with contemporary consultancy services.

I hold a BSc Hons in Computer Science & Artificial Intelligence from The University of Birmingham, United Kingdom.

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Alastair C.

Work

Creating the AI-powered sales coaching platform RevenueCoach®

revenuecoach.ai
Creating the AI-powered sales coaching platform RevenueCoach®

/ MY ROLE

Responsible for the product strategy, interface design, and technical development of this platform

/ PROJECT DESCRIPTION

As the Chief Product Officer, I was responsible for delivery of all aspects of the platform.

RevenueCoach® is a personal AI-powered sales coach that automates the deal closing process by providing real-time, personalised coaching on all your live opportunities.

💬 Real-time, personalised sales coaching, powered by AI

⚡ Next-best-action recommendations, and micro-learning video content

📎 Downloadable sales assets, and market insights

Automate deal closing. Increase win rates 4x.

RevenueCoach® — Your personalised sales coach for the price of a coffee.

Sign up revenuecoach.ai

Experience

Jun 2021 — Present
Revenue Coach®

Revenue Coach®

Chief Product Officer & Co-Founder

Feb 2020 — Present

The Uplift Partnership

Chief Technology Officer & Co-Founder

May 2024 — May 2007

Green Cathedral

Head of Interactive Production

Jan 2019 — Jan 2020
ENGINE

ENGINE

Partner & Director of Creative Technology

Jan 2019 — Aug 2021
BIMA (British Interactive Media Association)

BIMA (British Interactive Media Association)

Co-Chair Tech Council

Nov 2014 — Jan 2019

Partners Andrews Aldridge

Chief Innovation Officer

Oct 2014 — Nov 2016

The Innovation Ramble

Co Founder

Nov 2011 — Nov 2014
Essence

Essence

Partner and Head of Creative Services Practice, EMEA

Aug 2007 — Oct 2011
Golley Slater

Golley Slater

Creative Technology Director

Jan 2001 — Jun 2004
Saatchi & Saatchi

Saatchi & Saatchi

Technical Architect

Jan 1998 — Dec 2001
UUNET

UUNET

Product Engineer