Alexandra R.

PrimeRx Market is a B2B marketplace empowering independent pharmacies to access medications and supplies from wholesalers efficiently and cost-effectively.

• Developed strategies that increased the number of transactions per seller by 55% and boosted average transaction value by 11% through service expansion and digital payment integrations.
• Executed a marketplace launch effectively, achieving 16,000 organic orders in just three months post-deployment.

BEES is a digital platform by AB InBev enhancing B2B commerce for small and medium retailers globally, fostering growth through digital solutions.

• Spearheaded the launch of a new e-commerce product that led to 16,000 organic orders within three months, collaborating closely with the General Product Manager.
• Led the enhancement of merchant product offerings which resulted in a 55% increase in transactions per seller in Colombia.
• Achieved 14% regional growth by optimizing strategy sessions and resource allocation with regional leaders.

• Partnered with a product team and data scientists to enhance AI recommendations, driving $100 million in revenue across 2.1 million monthly active users.
• Managed the geographical extension of recommendation features, increasing adoption by 25% by implementing key features like stock solutions and discount management.

AB InBev is a global brewer and consumer goods provider, boasting a robust and balanced product portfolio recognized worldwide.

Warner Bros. Discovery is a global media conglomerate offering diverse entertainment content, brands, and franchises across various platforms.

• Designed and conducted 30 A/B tests across multiple platforms to enhance conversion rates, achieving an average uplift of 43% in key performance metrics.
• Collaborated with leadership to form the product roadmap for Food Network Kitchen, leading to improved user satisfaction by 7%.

2U is an EdTech company working with higher education partners to build online degree and non-degree programs.

• Increased lead generation and optimized landing pages across five websites, fueling an 80% year-over-year growth in demand.
• Developed and implemented A/B tests, raising conversion rates by 40% while lowering costs by 25%.
• Led Tableau Center of Excellence, guiding data visualization standards within marketing teams.

• Implemented user experiments to improve KPIs by up to 70% across eight websites, enhancing user experience and data insights.
• Mentored new hires in technical and analytical methods, facilitating their integration and effectiveness on the team.

Big Drop Inc is a full-service digital agency providing innovative web design and marketing strategies, partnering with a broad client spectrum.

• Led strategic proposals, securing $1 million in revenue and fostering significant business growth through successful RFP bids.
• Conducted extensive user research to pinpoint customer pain points, converting insights into actionable product requirements.