Alexandra Resnick

Experience

• 

  PrimeRx.io

  Senior Product Manager, Marketplace

  May 2025 - Present

  PrimeRx Market is a B2B marketplace empowering independent pharmacies to access medications and supplies from wholesalers efficiently and cost-effectively.

  • Developed strategies that increased the number of transactions per seller by 55% and boosted average transaction value by 11% through service expansion and digital payment integrations.
  • Executed a marketplace launch effectively, achieving 16,000 organic orders in just three months post-deployment.
• 

  BEES

  Product Manager, Seller Growth & Tooling

  Apr 2022 - Nov 2024

  BEES is a digital platform by AB InBev enhancing B2B commerce for small and medium retailers globally, fostering growth through digital solutions.

  • Spearheaded the launch of a new e-commerce product that led to 16,000 organic orders within three months, collaborating closely with the General Product Manager.
  • Led the enhancement of merchant product offerings which resulted in a 55% increase in transactions per seller in Colombia.
  • Achieved 14% regional growth by optimizing strategy sessions and resource allocation with regional leaders.
• 

  BEES

  Product Manager, Recommendations

  May 2021 - Mar 2022

  • Partnered with a product team and data scientists to enhance AI recommendations, driving $100 million in revenue across 2.1 million monthly active users.
  • Managed the geographical extension of recommendation features, increasing adoption by 25% by implementing key features like stock solutions and discount management.
• 

  AB InBev

  Product at BEES

  May 2021 - Nov 2024

  AB InBev is a global brewer and consumer goods provider, boasting a robust and balanced product portfolio recognized worldwide.

• 

  Discovery Inc

  Senior Product Analyst, A/B Testing & Optimization

  Mar 2020 - Apr 2021

  Warner Bros. Discovery is a global media conglomerate offering diverse entertainment content, brands, and franchises across various platforms.

  • Designed and conducted 30 A/B tests across multiple platforms to enhance conversion rates, achieving an average uplift of 43% in key performance metrics.
  • Collaborated with leadership to form the product roadmap for Food Network Kitchen, leading to improved user satisfaction by 7%.
• 

  2U

  Product Analyst, Growth

  Sep 2018 - Mar 2020

  2U is an EdTech company working with higher education partners to build online degree and non-degree programs.

  • Increased lead generation and optimized landing pages across five websites, fueling an 80% year-over-year growth in demand.
  • Developed and implemented A/B tests, raising conversion rates by 40% while lowering costs by 25%.
  • Led Tableau Center of Excellence, guiding data visualization standards within marketing teams.
• 

  2U

  Product Analytics Coordinator, Growth

  Jan 2017 - Aug 2018

  • Implemented user experiments to improve KPIs by up to 70% across eight websites, enhancing user experience and data insights.
  • Mentored new hires in technical and analytical methods, facilitating their integration and effectiveness on the team.
• 

  Big Drop Inc

  Product Associate, New Business

  Aug 2015 - Dec 2016

  Big Drop Inc is a full-service digital agency providing innovative web design and marketing strategies, partnering with a broad client spectrum.

  • Led strategic proposals, securing $1 million in revenue and fostering significant business growth through successful RFP bids.
  • Conducted extensive user research to pinpoint customer pain points, converting insights into actionable product requirements.