Andrew B.

Experience

• Key2solutions Ltd

  Owner / Principal Consultant

  Jan 2007 - Present

  Key2solutions Ltd offers expert sales and business development services, bridging technology vendors with the UK public sector.

• 

  Adelante Software Ltd

  Business Development Consultant (via Key2Storage)

  Jul 2016 - Mar 2026

  Adelante Software Ltd provides income management and payment solutions for councils and service-led organisations.

  • Leading public sector lead generation and appointment setting for Hosted Income Management and Cash Receipting Managed Services.
  • Successfully identified and engaged key decision-makers across 400+ UK councils.
  • Secured over 80 high-level council meetings, contributing to 7 closed contracts valued at approximately £1.4M in total revenue.
  • Managed a consistent pipeline including active tenders and live product demonstrations.
• 

  UniVirtua Limited

  Business Development Manager (via Key2Storage)

  Jan 2013 - Jan 2016

  UniVirtua specialises in secure and dynamic networking and application delivery platforms for challenging environments.

  • Established and managed a strategic partnership with Atos, deploying mobile platforms across multiple global business units.
  • Led Proof of Concepts (POCs) for Scottish Health remote worker mobilisation and Atos internal systems.
  • Drove adoption of secure, component-based mobile application delivery technology within the enterprise space.

• Magirus (now Avnet/Tech Data)

  Business Development Manager (via Key2Storage)

  Jan 2011 - Jan 2012

  Magirus, now part of Avnet/Tech Data, is a technology distributor known for enterprise solutions.

  • Delivered 148% year-on-year growth for EMC enterprise solutions, reaching a $25M revenue target.
  • Generated £6.5M directly through the ‘Partner for Profit’ programme.
  • Played a key role in Magirus being named EMC UK Distributor of the Year.
• 

  Sensage

  Business Development Manager (via Key2Storage)

  Jan 2009 - Jan 2011

  Sensage offers AI-enabled security information and event management solutions.

  • Launched the Sensage brand in the UK market through a network of VARs, distributors, and System Integrators.
  • Secured a £200,000 deployment for NHS GPES and supported a £600k NHS London Cluster deal via BT Health.
  • Introduced and managed enterprise sales cycles with Tier 1 organisations including Barclays, HSBC, BP, and Experian.
• 

  ZENOS

  Sales Manager (via Key2Storage)

  Jan 2007 - Jan 2009

  ZENOS provides immersive experiences for games marketing and production teams.

  • Managed two national academy intakes, generating £10.4M in revenue.
  • Recruited, trained, and led a high-performing 10-person sales team.
  • Oversaw the candidate recruitment process for government-funded programmes, interviewing approximately 900 students annually.
• 

  COPAN Systems

  Business Development Manager (via Key2Storage)

  Jan 2002 - Jan 2007

  COPAN Systems provides cost-effective storage solutions for managing persistent data.

  • Secured a major £2M NHS SPINE Project contract through BT Health.
  • Managed EMEA-wide sales and marketing, supporting £3M in sales to Credit Suisse across the UK and Switzerland.
  • Developed and executed go-to-market strategies for emerging storage technologies across international reseller networks.