- Vibe CodingMarketing
What 'vibe marketing' means, why it's trending, and how brands use it, with real examples. Plus how to hire a fractional marketer to run it.
Anton Gritsevskii
Abu Dhabi - United Arab Emirates
Driving Innovation and Growth in Mobile Apps and Gaming
I thrive at the intersection of product innovation, growth strategies, and leadership. With a passion for creating engaging mobile gaming experiences and apps, I lead teams to deliver products that captivate and retain audiences. My focus is on sustainable growth, ensuring that every project not only meets market demands but also pushes creative boundaries. I am driven by the challenge of transforming visionary ideas into successful, scalable products that resonate with users and can be driven to meet your KPIs.
Work
- https://www.kingdommaker.com/
Kingdom Maker is a massive, multiplayer medieval fantasy game where you'll lead (and breed) a noble family to create your kingdom. Build up a shining city, navigate a treacherous world of political intrigues, and command mighty armies in glorious conquest. Play together with other players in vast alliances, explore, wage war, and make deals across the many lands of Ardendale.
War Thunder — Realistic Military Vehicles Online Combat Game for PC, Xbox and PlayStation. Play for Free
https://warthunder.com/Play for free with friends in the most realistic online game
TikTok One: Your one-stop destination for TikTok's creative solutions.
https://ads.tiktok.com/creative/creatormarketplace?aioChannel=SEO&aioScene=AIOEntrance&aioCode=685cefab91818007Access millions of creators, connect with production partners, and uncover creative insights — all in one place.
Experience
Tiny Wizard Games
Marketing Director
Apr 2024 - Present
- Spearheading marketing activities for the mobile midcore game testing and launch
- Forming and managing marketing team.
- Marketing Responsibilities include (but not limited to):
- Go to market planning
- Influencers management
- Assets production
- ASO management
- UA management
- Market, audience and competitor research
- Partnerships management
- Other responsibilities:
- Creative direction
- Features development (Tutorial, monetization, character abilities, retention drivers etc)
- Vendor relations
- Narrative development
- Character design
Rovio Entertainment Corporation
Product Marketing Lead (PC/Console/Mobile)
Jun 2022 - Aug 2025
Rovio Entertainment Ltd. is an entertainment media company known for the Angry Birds franchise, providing mobile games, animations, and licensing.
Scopely
Global Brand Lead (Mobile)
Jul 2021 - Jun 2022
Scopely is an interactive gaming company that creates engaging experiences through innovative technology and strategic collaborations.
- Led the successful launch of Kingdom Maker in the EMEA region, overseeing a cross-functional team.
- Managed a team of 3 direct reports, fostering their growth and performance.
- Implemented strategic marketing initiatives that enhanced brand visibility and market penetration.
TikTok
Creative Solutions Lead (Gaming&Apps)
Aug 2020 - Jul 2021
TikTok is a global platform for short-form mobile videos, fostering creativity and community among users worldwide.
- Established a creative team and framework that improved clients' creative performance by 24%.
- Facilitated creative review sessions, enhancing partnerships with 5 agencies.
- Led creative processes for gaming and app clients, innovating solutions that align with client goals.
Ubisoft
Product Marketing Lead (Mobile/PC/Console)
Dec 2017 - Aug 2020
Ubisoft is a global game developer and publisher known for creating original and engaging gaming experiences.
Gaijin Entertainment
Performance marketing manager (PC/Console)
Nov 2016 - Dec 2017
Gaijin Entertainment is a developer and publisher of MMO action games, known for titles such as War Thunder and Crossout.
Mail.Ru Group
Brand Manager (Mobile games)
Dec 2014 - Nov 2016
Mail.ru Group offers a variety of services including email, social networking, and online games, catering to a broad digital audience.
Mikhailov & Partners. Strategic Communication Management
Brand Consultant
Dec 2013 - Dec 2014
Mikhailov & Partners provides strategic communication services, advising on communication strategies and reputation management.
Consultmecore AG
Business Consultant (marketing)
Aug 2012 - Jan 2014
Consultmecore AG provides business consulting services, although specific details about its operations are limited.
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