Work
Experience
FractalComms
Executive Director
FractalComms is a company specializing in communication strategies and services for businesses.
One of the Top 40,000,000 books on Amazon
Author, “Chandelier”
“Chandelier” is one of the books ranked among the top 40,000,000 on Amazon.
GitHub
Creative Marketing Director
GitHub provides a platform for developers to collaborate and build software for both open source and private projects.
- Developed strategic storytelling and brand-building material for the groundbreaking AI product GitHub Copilot.
- Responsible for translating complex AI capabilities into compelling narratives across global campaigns.
- Led content strategy and development for materials targeting enterprise leadership.
- Created branded content for GitHub Universe, social media, community engagement, events, ticket sales, and category development
- Executed targeted marketing communications and content strategy efforts for CISOs and CIOs.
Qualtrics
Head of Qualtrics Studios
Qualtrics provides experience management tools that help organizations manage critical business data and improve decision-making.
- Champion for the creative vision and execution of the Qualtrics brand across video, motion, and web.
- Oversaw Qualtrics Studios, creating original entertainment content geared toward educating businesses on experience management.
- Produced content for quarterly webinars integral to generating 60% of the sales pipeline.
- Facilitated multimedia ventures focusing on brand engagement and consumer education.
Microsoft
Director Of Communications
Microsoft develops, manufactures, licenses, supports, and sells software products and services worldwide.
- Led strategic evolution of executive communications, enhancing brand tone and messaging frameworks.
- Developed Brad Anderson's personal brand, pioneering the "The Shiproom" series with 45 million annual views.
- Achieved 460% social media growth during 2019-2021, boosting engagement rate to top 2% worldwide.
- Created keynote presentations for executives, significantly reducing cost per qualified lead by 86%.
- Launched notable series including “Tough Call” and the diversity “Lunch Break” series.
Microsoft
Marketing Communications Manager
- Managed the end-to-end keynote development process for high-stakes executive communications.
- Crafted targeted media outreach material effectively enhancing customer engagement.
- Directed and wrote impactful customer and keynote videos to support strategic objectives.
- Oversaw development of compelling internal communication content.
Projectline
Account Director
Projectline specializes in crafting marketing campaigns to enhance client engagement and drive brand success.
- Led successful marketing campaigns for major tech companies including Microsoft, BlackBerry, and Intel.
- Facilitated cross-functional team collaboration to optimize campaign strategies and outcomes.
- Enhanced brand visibility and client engagement across multiple digital platforms.
- Strategized marketing efforts contributing to increased brand recognition and market share.
MikeWorldWide
Account Supervisor
MikeWorldWide (MWW) is an independent public relations agency elevating B2B and B2C brand impact through communication strategies.
- Directed PR strategies for global tech client Samsung, strengthening their brand through NFL sponsorships.
- Provided executive training in public speaking and media interviews, enhancing client executive profiles.
- Crafted engaging and persuasive public narratives to drive brand reputation and recognition.
- Facilitated successful media relations campaigns enhancing corporate partnerships and visibility.
Connors Communications
Senior Account Executive / Media Manager
Connors Communications operates as an online marketing agency excelling in SEO, blogging, and social media strategies.
- Planned and supervised effective media outreach, driving brand visibility and engagement.
- Provided training in interview techniques and public speaking, boosting client presentation skills.
- Executed strategic communication plans enhancing brand narrative and market presence.
- Collaborated cross-departmentally to streamline communication and achieve corporate objectives.
State House of Representatives Campaign
Campaign Manager
State House of Representatives Campaign focuses on political outreach and election campaigning for legislative candidates.
- Developed comprehensive campaign strategy and messaging for the Texas 97th District election.
- Led team efforts in grassroots organization and community outreach initiatives.
- Utilized data-driven insights to refine campaign tactics and voter engagement.
- Facilitated volunteer coordination and resource allocation to maximize campaign impact.
Stanton Communications
Account Coordinator
Stanton Communications provides strategic public relations and public affairs services to varied industries nationwide.
- Created compelling feature material and media outreach for clients such as Sprint-Nextel and Party City.
- Drafted executive communications and strategic content enhancing client visibility.
- Coordinated cross-functional team efforts to execute communication strategies effectively.
- Managed communication channels, fostering enhanced client relationships and engagement.
WSU Marketing Communications Department
Marketing Communications Executive Producer
WSU Marketing Communications Department focuses on strategic marketing communication initiatives for Washington State University.
- Developed and directed engaging recruiting materials effectively attracting prospective students.
- Coordinated with academic departments to ensure uniform messaging and branding.
- Implemented multimedia strategies for outreach campaigns, broadening engagement reach.
- Researched and analyzed recruitment trends to inform strategic communication decisions.