Ben K.

Experience

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  allwhere

  Chief Marketing & Growth Officer

  Mar 2022 - Present

  allwhere is a laptop retrieval and IT procurement company that automates the IT asset lifecycle for companies ranging from startups to enterprises.

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  Weekend Fund

  Limited Partner

  May 2021 - Present

  Weekend Fund is an early-stage fund with Ryan Hoover and Vedika Jain, backing your next favorite thing.

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  Lane

  Investor & Advisor

  Jan 2017 - Present

  Lane, specializing in marketing services, focuses on building and growing enduring brands with a purpose.

  • Guided marketing decisions for a diverse portfolio including Alt, Alula, Backstage Capital, and Misfits Market, among others, to develop brand and growth strategies.
  • Invested in visionary teams, helping companies like JUMP (acquired by Uber), DNK, and Haus, spearheading growth and securing their positions in the market.
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  Community.com

  VP, Marketing

  Jan 2021 - Dec 2022

  Community.com, the leading SMS platform, redefines how businesses and public figures engage with audiences by transforming SMS from a transactional tool to a powerful channel for building relationships and inspiring action.

• 

  United Dwelling

  Chief Marketing Officer

  Jan 2019 - Dec 2021

  United Dwelling transforms garages and backyards into affordable, smartly designed rental homes to build high-quality homes for all.

• JUMP Bikes

  Advisor

  Jan 2012 - Dec 2018

  JUMP Bikes, now part of Uber, revolutionizes urban mobility with its electric bikes, integrating advanced GPS, payment systems, and locks, serving over 5 million rides across 40 markets.

• 

  WeWork

  Head of Marketing

  Jan 2012 - Dec 2017

  WeWork provides flexible shared workspaces and solutions for businesses and startups, fostering community and collaboration.

  • Spearheaded the first dedicated marketing initiative at WeWork, focusing on building brand awareness and driving membership growth.
  • Successfully expanded WeWork's presence from 6 locations in 3 cities to over 200 locations across 50 cities in 15 countries globally, demonstrating significant contribution to the company's rapid global expansion.
  • Developed marketing strategies and systems that directly supported WeWork's expansion and established a scalable blueprint for future growth.
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  Crowdtap

  Director of Marketing

  Jan 2011 - Dec 2012

  Crowdtap, now known as Suzy, is a leading social influence platform engaging consumers in content creation, social activity, and providing real-time insights for top brands.

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  SeatGeek

  Director of Communications

  Jan 2010 - Dec 2011

  SeatGeek helps the world experience more live events, enabling users to quickly find the best deals on tickets for sports, music, and theater events.

  • Developed and led a data-driven press strategy, significantly enhancing SeatGeek’s visibility across top-tier publications.
  • Successfully leveraged ticketing data to engage top-tier publications, resulting in increased brand awareness and sales.
  • Formulated strategic partnerships and optimized organic search traffic, contributing to SeatGeek's growth in the competitive ticketing market.
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  LaunchSquad

  Account Executive

  Jan 2009 - Dec 2010

  LaunchSquad is an award-winning public relations and creative communications agency specializing in building powerhouse brands across various industries.

  • Played a pivotal role in acquiring new business, significantly contributing to the growth of LaunchSquad’s burgeoning New York office.
  • Designed and implemented comprehensive public relations campaigns, media relations, and social media strategies tailored for high-profile clients including Eventbrite, Evernote, and SeatGeek.
  • Demonstrated expertise in client management by handling direct communications with notable acquisitions such as Quidsi (Amazon), Radian6 (Salesforce), and LevelUp (GrubHub).
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  The Neat Company

  Web Marketing Manager

  Jan 2006 - Dec 2008

  The Neat Company provides cloud-based document retention and expense data management solutions to streamline business operations for small businesses.

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  Next New Networks

  Social Media Marketing

  Jan 2006 - Dec 2008

  Next New Networks is a pioneering media company specializing in online video networks, offering viewers a platform to contribute, share, and distribute content.

  • Developed and implemented content and social media strategies across various properties, including the high-profile Barely Political channel.
  • Next New Networks' success contributed to its acquisition by YouTube, marking a significant milestone in the online media landscape.
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  General Motors

  Marketing

  Jan 2005 - Dec 2006

  General Motors is committed to designing, building, and selling the world's best vehicles, aiming for zero crashes, emissions, and congestion.

  • Increased brand awareness of new Chevrolet vehicles through strategic marketing and PR.