Skip to profile
Los Angeles, CA, USA

Ben K.

Transformative Leader in Marketing & Growth - Fueling Scalable Success in Tech

With a track record of propelling B2B and B2C tech companies into global prominence, Ben Kessler stands out as a growth-focused Chief Marketing Officer. His 15+ years in the field are marked by pivotal roles in scaling brands like WeWork and allwhere, where his strategic insight and leadership have catalyzed exponential growth. Specializing in the entire marketing gambit from brand building to demand generation, Kessler excels in marrying data-driven tactics with creative strategy to drive substantial revenue increases. His prowess extends to leading rebrands, establishing product-market fit, and optimizing marketing engines for peak performance. Beyond his operational excellence, Kessler commits to nurturing the tech ecosystem through active investment and advisory roles in diverse sectors, showcasing a passion for fostering innovation and excellence.

Hire Ben
Ben K.

Experience

Mar 2022 — Present
allwhere

allwhere

Chief Marketing & Growth Officer

allwhere is a laptop retrieval and IT procurement company that automates the IT asset lifecycle for companies ranging from startups to enterprises.

May 2021 — Present
Weekend Fund

Weekend Fund

Limited Partner

Weekend Fund is an early-stage fund with Ryan Hoover and Vedika Jain, backing your next favorite thing.

Jan 2017 — Present
Lane

Lane

Investor & Advisor

Lane, specializing in marketing services, focuses on building and growing enduring brands with a purpose.

  • Guided marketing decisions for a diverse portfolio including Alt, Alula, Backstage Capital, and Misfits Market, among others, to develop brand and growth strategies.
  • Invested in visionary teams, helping companies like JUMP (acquired by Uber), DNK, and Haus, spearheading growth and securing their positions in the market.
Jan 2021 — Dec 2022
Community.com

Community.com

VP, Marketing

Community.com, the leading SMS platform, redefines how businesses and public figures engage with audiences by transforming SMS from a transactional tool to a powerful channel for building relationships and inspiring action.

Jan 2019 — Dec 2021
United Dwelling

United Dwelling

Chief Marketing Officer

United Dwelling transforms garages and backyards into affordable, smartly designed rental homes to build high-quality homes for all.

Jan 2012 — Dec 2018

JUMP Bikes

Advisor

JUMP Bikes, now part of Uber, revolutionizes urban mobility with its electric bikes, integrating advanced GPS, payment systems, and locks, serving over 5 million rides across 40 markets.

Jan 2012 — Dec 2017
WeWork

WeWork

Head of Marketing

WeWork provides flexible shared workspaces and solutions for businesses and startups, fostering community and collaboration.

  • Spearheaded the first dedicated marketing initiative at WeWork, focusing on building brand awareness and driving membership growth.
  • Successfully expanded WeWork's presence from 6 locations in 3 cities to over 200 locations across 50 cities in 15 countries globally, demonstrating significant contribution to the company's rapid global expansion.
  • Developed marketing strategies and systems that directly supported WeWork's expansion and established a scalable blueprint for future growth.
Jan 2011 — Dec 2012
Crowdtap

Crowdtap

Director of Marketing

Crowdtap, now known as Suzy, is a leading social influence platform engaging consumers in content creation, social activity, and providing real-time insights for top brands.

Jan 2010 — Dec 2011
SeatGeek

SeatGeek

Director of Communications

SeatGeek helps the world experience more live events, enabling users to quickly find the best deals on tickets for sports, music, and theater events.

  • Developed and led a data-driven press strategy, significantly enhancing SeatGeek’s visibility across top-tier publications.
  • Successfully leveraged ticketing data to engage top-tier publications, resulting in increased brand awareness and sales.
  • Formulated strategic partnerships and optimized organic search traffic, contributing to SeatGeek's growth in the competitive ticketing market.
Jan 2009 — Dec 2010
LaunchSquad

LaunchSquad

Account Executive

LaunchSquad is an award-winning public relations and creative communications agency specializing in building powerhouse brands across various industries.

  • Played a pivotal role in acquiring new business, significantly contributing to the growth of LaunchSquad’s burgeoning New York office.
  • Designed and implemented comprehensive public relations campaigns, media relations, and social media strategies tailored for high-profile clients including Eventbrite, Evernote, and SeatGeek.
  • Demonstrated expertise in client management by handling direct communications with notable acquisitions such as Quidsi (Amazon), Radian6 (Salesforce), and LevelUp (GrubHub).
Jan 2006 — Dec 2008
The Neat Company

The Neat Company

Web Marketing Manager

The Neat Company provides cloud-based document retention and expense data management solutions to streamline business operations for small businesses.

Jan 2006 — Dec 2008
Next New Networks

Next New Networks

Social Media Marketing

Next New Networks is a pioneering media company specializing in online video networks, offering viewers a platform to contribute, share, and distribute content.

  • Developed and implemented content and social media strategies across various properties, including the high-profile Barely Political channel.
  • Next New Networks' success contributed to its acquisition by YouTube, marking a significant milestone in the online media landscape.
Jan 2005 — Dec 2006
General Motors

General Motors

Marketing

General Motors is committed to designing, building, and selling the world's best vehicles, aiming for zero crashes, emissions, and congestion.

  • Increased brand awareness of new Chevrolet vehicles through strategic marketing and PR.