Brendon F.

Experience

• R-Squared Solutions

  Fractional CMO

  Jul 2025 - Present

  At R-Squared Solutions, we believe marketing only works when it’s built on a rock-solid plan — not guesswork. Too many businesses jump straight to tactics — pumping out content, ads, or emails with no bigger picture. The result? Wasted time, wasted money, and no real growth. We’re different because we’re rooted in strategic planning. We start by deeply understanding your business, your buyers, and your offers — then we map your entire customer journey, design the strategy behind every touchpoint, and only then do we execute. Here’s what you can expect: ✅ Strategy first, execution second — every campaign ties back to a clear plan and measurable goals. ✅ Clarity in the chaos — we replace scattered efforts with intentional steps that drive pipeline and revenue. ✅ Industry-specialized insight — seasoned strategists who know your world and what actually works. ✅ True partnership — we don’t disappear behind reports; we own results with you, start to finish. If you’re tired of marketing that feels random and want a clear, strategic growth engine — let’s talk. R-Squared Solutions — rooted in strategy, driven by results.

  • I run marketing strategy for recruiting and professional-services firms and build the systems I recommend instead of handing over a deck.
  • Most of the work turns out to be data.
  • Contact databases decayed quietly for years.
  • Resume intake eats a researcher's week.
  • Leads nobody ever scored.
  • I build the thing that fixes it.
  • The CRM enrichment platform is the clearest example.
  • It scores its own confidence on every match and sends only records that actually changed to a human for review.
  • Bulk-updating a relationship database with machine guesses destroys the part that was worth having.
  • Resume parsing and candidate categorization at volume.
  • Lead scoring and routing.
  • Custom lead generation tools.
  • Client websites when that's what the job needs.
  • Python and TypeScript, in production, in daily use.
• 

  High Falls | Sotheby's International Realty

  Director of Growth and Marketing Strategy

  Mar 2026 - Jul 2026

  A Luxury Real Estate Experience at Every Price Point. We are western New York's Premier Real Estate Broker. Whether buying or selling, let us make your real estate journey a luxury experience.

  • Growth strategy and demand generation for a luxury brokerage with a $200K+ ad budget.
  • Led a CRM rebuild, website migration, and Google Ads restructuring.
  • Qualified leads up 200% in four months.
  • Social following up 40% in three months.
  • Software spend down 20%+ through custom tools I built to replace subscriptions.
  • Ran the brand's expansion campaign into the Canandaigua market.
  • Designed and shipped the company-wide intranet on Supabase, Vercel, and GitHub with Google Cloud OAuth single sign-on.
  • Intranet covered SOPs, shared calendars, custom calculators, admin portals, forms, and analytics.
• 

  Pandion Optimization Alliance

  Director of Marketing and AI

  Apr 2023 - May 2025

  Pandion is a leading group purchasing organization, supply chain consulting firm, and digital healthcare solutions provider. Save money with our GPO contracts and pricing.

  • Owned marketing across every contract category of a multi-sector purchasing organization.
  • Supported growth from $900M to $2B+ in contract volume.
  • Ran co-branded campaigns with US Foods, Pfizer, McKesson, and Medline that closed accounts from $250K to $25M.
  • Led brand integration through two acquisitions with zero member disruption.
  • Took the company to 94% AI adoption among a sub-500-employee business.
  • Presented strategy and financials to the Board.
• 

  AT&T

  Sales Trainer

  Mar 2016 - Jun 2017

  We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways

  • Delivered sales training and retail leadership across AT&T stores.
  • Coached teams on customer engagement, upselling, and closing techniques.
  • Built repeatable sales playbooks and performance coaching programs.
  • Managed frontline talent development to improve conversion and service metrics.
• 

  Cellular Sales

  Brand Advocate - Sales

  Mar 2013 - Mar 2016

  Shorten URLs, track performance, and create custom vanity links with Ow.ly. Try it for free today!

  • Acted as a brand advocate driving in-store sales for a wireless retailer.
  • Provided product demos, customer education, and relationship building.
  • Executed point-of-sale promotions and maintained high customer satisfaction.
  • Supported sales goals through consultative conversations and follow-up.