Brandon W.

Experience

• Storable

  Product - Payments

  Jul 2025 - Present

• Storable

  Product Management - Payments, Merchants Services

  Jan 2025 - Present

  Storable is a leading platform redefining property management in the specialty real estate sector, offering seamlessly integrated solutions for self-storage, marine, and RV & camping industries.

• 

  Bitboundaire

  Growth, Partnership, and GTM Advisor

  Jan 2025 - Present

  Bitboundaire is a tech company committed to accelerating digital business through high-quality software development provided by talented engineers.

• 

  Freedom Helm

  Founder - FinTech, Payments, BNPL, AI/ML

  Jan 2023 - Present

  Freedom Helm, under the brand FH Technology and Consulting, specializes in aiding developers and startups to innovate with fintech products, optimize payment systems, and integrate AI solutions for business growth.

• 

  Freedom Helm

  Founder, Principal Product Manager - FinTech, Payments/BNPL, AI/ML

  Jan 2023 - Present

  • Key Achievements:
  • Helped 3 global startups launch MVPs by consulting on product discovery and roadmap alignment.
  • Increased user engagement for a HealthTech client by 60% through AI feature integration in AI/ML products.
  • Achieved 35% user growth for a Marketplace startup by providing market and competitive analysis.
• 

  Freedom Helm

  Founder, Principal - FinTech, Payments, BNPL, AI/ML Consulting

  Jan 2023 - Present

  • Key Achievements:
  • Helped 3 global startups launch MVPs by consulting on product discovery and roadmap alignment.
  • Increased user engagement for a HealthTech client by 60% through AI feature integration in AI/ML products.
  • Achieved 35% user growth for a Marketplace startup by providing market and competitive analysis.
• 

  Product School

  Course Instructor and Mentor

  Feb 2022 - Aug 2022

  • Taught 3 cohorts and 70+ aspiring product managers on Product Management methodologies, experiences, and case studies.
  • Product & software development life cycle (P/SDLC)
  • Agile and scrum methodologies
  • UX/UI, user personas, user journey, user segments
  • Roadmap and Go-to-market strategies
  • Case studies, interview preparation
• 

  Woo

  Product Director - Payments and Growth

  Jan 2022 - Nov 2023

  • Key Achievements:
  • Scaled customer network and WooPayments revenue in 12 months with self-service onboarding and KYC.
  • Increased average order value (AoV) through BNPL solutions in 16 global markets with Stripe.
  • Enhanced user activation using A/B testing frameworks and real-time performance dashboards.
• 

  Visa

  Product Director - Embedded Payments, Go-to-market (GTM)

  Jan 2021 - Dec 2022

  • Key Achievements:
  • Reduced go-to-market timeline by 30% in 4 markets by orchestrating alignment between global and local teams.
  • Decreased CAC by 20% by launching API-based onboarding automation processes.
  • Scaled payment solution adoption by launching Visa Installments/BNPL products in key global markets.
• 

  SharpML

  Co-Founder, COO - ML/AI Solution Development

  Jan 2020 - Dec 2021

  • Specialized in developing machine learning solutions to optimize business operations and enhance efficiency. Provided custom AI-driven models to automate workflows, improve accuracy, and reduce costs for their clients.
  • Co-founded and scaled an AI & ML consulting firm, focusing on Image Classification AI models development and training.
  • Delivered ML solutions that significantly reduced operational costs and increased customer acquisition.
  • Assumed diverse roles in strategy, operations, and sales engineering, with a focus on ML innovation.
• 

  Affirm

  Senior Product Manager - Merchant Growth

  Jan 2020 - Dec 2021

  • Managed product strategy and development for merchant onboarding, streamlining acquisition processes for enterprise and SMB clients. Led cross-functional teams to improve the user experience and reduce friction in the onboarding and KYC process. Designed and developed scalable APIs to support the onboarding of large-scale enterprise clients and partnerships. Collaborated with sales and marketing to optimize product-led and sales-led growth strategies.
  • Key Achievements:
  • Increased acquisition efficiency and reduced CAC by 25% by redesigning merchant onboarding workflows.
  • Acquired 1.1M customers by developing APIs for scalable multi-tier merchant onboarding.
  • Increased KYC completion rates by 55%, reducing costs by 40% with improved data collection and decisions.
• 

  PayPal

  Senior Product Manager - Global Payment Platform

  Jan 2018 - Dec 2020

  • Directed cross-functional teams of 20+ across product, engineering, compliance, and operations globally. Led the development of PayPal’s global payments platform, managing key enterprise products and ensuring platform scalability and security. Managed product integrations with regulatory requirements, ensuring all solutions complied with global payment standards. Partnered with global clients to align product features with enterprise payment needs.
  • Key Achievements:
  • Reduced platform maintenance costs by 20% YoY through enhancing documentation processes.
  • Retained 25% of EU accounts by delivering GDPR-compliant security features (3DS 2.) under aggressive timelines.
  • Reduced interchange fees for major clients (e.g., Airbnb) by 25% by launching fee optimization APIs.
• 

  AppDirect

  Product Manager - Subscription Billing and Payments

  Jan 2017 - Dec 2018

  • Key Achievements:
  • Increased subscription payment processing by 30% through expanding global payment capabilities.
  • Contributed to $50M ARR by launching ACH and Bank Transfer solutions among enterprise and SMB clients.
  • Improved platform scalability by 20% by introducing microservices and enhanced payment workflows.
• 

  Accenture

  Manager - Digital & Mobility Strategy

  Jan 2015 - Dec 2017

  • Served as a FinTech and Mobile Product Strategist, and consulted with large enterprise clients on Mobile and Payments product development and GTM strategies. Helped clients develop "0 to 1" mobility practice, mobile app store marketing, and digital payments & bill pay strategies.
  • Key Achievements:
  • Consulted Fortune 100 clients on mobile product strategies, leading to significant portfolio growth.
  • Pioneered an App Store Optimization (ASO) strategy, securing strategic engagements with clients including Google and Merck.
  • Consulted Fortune 100 clients on mobile product strategies, leading to significant portfolio growth.
• 

  Wells Fargo

  Product Manager - Mobile Commerce

  Jan 2013 - Dec 2015

  Wells Fargo is a leading American financial services provider offering banking, mortgage, investing, and credit card solutions to customers globally.

• 

  Wells Fargo

  Product Manager - Mobile Commerce

  Jan 2013 - Jan 2015

  • Managed Wells Fargo’s first Mobile Commerce Platform. Enabled Omni-Channel experiences across lines of businesses.
  • Championed customers’ needs via user research and focus groups. Developed PRDs and Design Framework to deliver best-in-class mobile experiences. Increased mobile channel user adoption.
  • Partnered with CX/Eng/QA/PMO teams, and led the platform development/ integration of CMS, CRM, APIs, and Design Systems.
• 

  Fiverun

  Co-founder, Product & Marketing - Mobile Commerce & PoS

  Jan 2011 - Dec 2013

  Fiverun was an innovator in retail technology, presenting advanced mobile solutions to enhance customer shopping experience and streamline retail operations.

  • Spearheaded the development of a SaaS Commerce platform from the ground up, assuming roles of CPO, CMO, & CTO.
  • Successfully raised capital and led the company through a growth phase to a successful M&A.
• 

  Obopay

  Senior Program Manager - Customer Success

  Jan 2007 - Dec 2011

  Obopay provides global mobile payment solutions, enhancing financial services access and payment processing capabilities in banking, telecom, and retail sectors.

  • Expanded mobile payments & bill pay solutions globally. Grew product adoption and new businesses, especially in emerging markets.
  • Ensured customer success & product acceptance across emerging markets. Helped secure $120M+ venture investments.
• 

  Qualcomm Inc.

  Software Engineer - Automation

  Jan 2004 - Dec 2006

  Qualcomm is a global leader in wireless technology and innovation, developing critical components for mobile devices, 5G, and IoT applications.

  • Automated the testing effort to benefit the QA and in-field teams. Researched tools & resources to simply test automation.
  • Enabled 40% of the simulation testing to be done automatically and remotely, reduced testing costs by 30%.