Bridgette M.

Sodalis USA is the U.S. arm scaling a €/$1B European beauty & personal care portfolio across personal care, hair care, wellness, fragrance and home care. Focused on U.S. market entry, DTC and retail/Amazon acceleration, brand building and sustainability.

• Lead U.S. expansion and go‑to‑market for a $1B European portfolio across multiple categories (personal care, hair, wellness, fragrance, home care).
• Built full‑funnel, cross‑channel brand strategy (DTC, Amazon, retail) to accelerate digital revenue and direct relationships with consumers.
• Established innovation roadmap and pipeline to localize global SKUs and create U.S. first‑to‑market launches.
• Designed organizational structure and operating rhythms for scale: built core marketing capabilities, agency model, and KPIs.
• Launched sustainability platform and brand positioning to differentiate in competitive beauty and home care markets.
• Drove transformation programs (brand playbooks, analytics, marketing tech) to enable repeatable growth and measurement.

ecoATM Gazelle operates a national recommerce network that enables consumers to sell used phones, tablets and devices via kiosks and resale marketplaces—combining retail footprint with DTC and marketplace channels to drive circularity and convenience.

• Repositioned the brand around a clearer consumer promise — “fast, convenient, eco‑friendly cash” — to increase relevance and trust.
• Developed and executed an omnichannel acquisition strategy that integrated kiosk retail, DTC, and marketplace resale to maximize lifetime value and conversion.
• Modernized digital ecosystem and funnel performance (paid, organic, CRM) to reduce CAC and improve conversion across channels.
• Built a unified measurement framework to optimize media mix across in‑store, paid digital, and marketplace investments.
• Elevated sustainability messaging and partner programs to reinforce the company’s circular economy story and drive earned media.

The Toy Association™ is the trade association representing the toy and youth entertainment industry—advocating on safety, policy, trade events (Toy Fair), and the developmental benefits of play for hundreds of member companies.

• Provided board‑level guidance on industry priorities including safety standards, sustainability, and consumer insights.
• Advised on advocacy and public policy initiatives to protect industry interests and advance toy safety (ASTM F963 and related efforts).
• Supported industry events and programs (Toy Fair, Toy Foundation initiatives) that connect manufacturers, retailers, and inventors.
• Championed collaboration across members to scale responsible innovation and amplify the developmental benefits of play.

Melissa & Doug is a trusted global children’s products brand offering wooden toys, crafts, pretend play and games designed to inspire open‑ended imagination and child development across more than 2,000 SKUs and 100+ countries.

• Rebuilt and scaled the marketing organization and governance, delivering +16% POS and +15 percentage‑point margin improvement.
• Defined a cohesive brand blueprint and innovation roadmap that refreshed core franchises and unlocked new product adjacencies.
• Built a modern digital and DTC ecosystem (site, CRM, performance media, marketplaces) to drive incremental revenue and customer acquisition.
• Established an ownable sustainability platform (FSC‑certified wood, reforestation initiatives, Scope 1 & 2 carbon neutrality) aligned to brand purpose.
• Led cross‑functional workstreams and positioning that contributed to successful strategic sale to Spin Master.

• Led global marketing strategy to strengthen brand architecture and harmonize creative across regions.
• Scaled global campaigns and channel playbooks to improve consistency, retailer collaboration, and go‑to‑market effectiveness.
• Built cross‑regional launch processes and localization guidelines to accelerate new product adoption and reduce time‑to‑shelf.
• Implemented centralized measurement and reporting to align global KPIs and optimize media investment across markets.
• Partnered with product, licensing and sustainability teams to extend brand relevance and commercialize innovation.

Henkel is a global consumer goods company with major beauty, personal care and household brands; responsible for large‑scale brand portfolios and international marketing operations.

• Led North American beauty marketing for a $1B portfolio across hair care, personal care and household brands.
• Reversed multi‑year decline via portfolio prioritization, brand revitalization and breakthrough innovation.
• Delivered profitable growth through digital‑first media strategies and improved marketing ROI.
• Served on Executive Leadership Team during Henkel’s acquisition of Sun Products, driving integration, culture alignment and operating model harmonization.
• Accelerated innovation cadence and commercial collaboration with sales to restore category momentum.

• Transformed the all® laundry brand by restoring baseline strength and optimizing portfolio mix to expand net revenue and GP1.
• Built and led a high‑performing marketing team (7 direct reports) focused on consistent GTM execution and growth delivery.
• Implemented refreshed positioning, media strategy and trade support to rebuild household penetration and loyalty.
• Drove activation plans tying innovation to shelf productivity and promotional efficiency.

• Led marketing during a period of sustained growth, delivering consistent year‑over‑year improvements.
• Owned brand strategy, innovation prioritization and cross‑functional execution across laundry and household categories.
• Selected to serve on the Henkel integration team to align teams, systems and culture post‑acquisition.
• Built processes for smoother handoffs between product development, supply chain and marketing to support scale.

• Stabilized and repositioned the Wisk brand, overseeing marketing and sales activities that supported ~$185M in annual revenue.
• Owned market positioning, claims development, and product innovation to protect brand equity.
• Led a team of 3 marketing professionals focused on NPD support, culture development and commercial alignment.
• Coordinated cross‑functional go‑to‑market plans to maximize retail performance and distribution.

PDC BRANDS (Parfums de Coeur) is a fast‑growing wellness and personal care company with a portfolio spanning fragrance, hair care, wellness and beauty brands sold in thousands of retail and online outlets globally.

• Rapidly grew a $100M fragrance portfolio by launching the Body Heat sub‑brand and supporting commercial execution.
• Led end‑to‑end launch workstreams: packaging design, digital & social creative, retail collateral and go‑to‑market planning.
• Relaunched existing lines with refreshed creative and product enhancements to re‑engage consumers and trade partners.
• Coordinated cross‑channel promotions and sampling to accelerate trial and repeat purchase.

Kao Brands is a global cosmetics and beauty care company with a portfolio of haircare and color brands sold internationally across mass and specialty channels.

• Managed a $100M hair care portfolio and drove P&L results through integrated advertising, PR and channel plans.
• Delivered category leadership with a 65% market share in key segments through targeted TV, print and digital campaigns.
• Introduced first‑to‑market product innovations that created sustainable competitive advantage and limited impact from copycat competitors.
• Owned end‑to‑end brand execution from insight to creative to in‑market measurement.

• Owned advertising development, net sales budgeting, and new product development cycles for color and care sub‑brands.
• Directed claims development, channel planning and market research to inform product positioning and media strategy.
• Managed creative development and cross‑functional alignment for Brilliant Brunette, Sheer Blonde, Radiant Red and Luminous Color Glaze.
• Coordinated retailer programs and in‑market promotional support to drive distribution and share gains.

• Managed monthly business review and performance analysis to inform strategic decisions for color and styling portfolios.
• Led PR and web strategy, creative development and sampling/co‑marketing programs for Sheer Blonde, Beach Blonde and Frizz‑Ease.
• Supported NPD development, forecasting and cross‑functional launch readiness to ensure on‑time, on‑budget rollouts.
• Served as a central liaison across marketing, sales and supply chain to optimize promotional and distribution plans.