Chad D.

Experience

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  illumend

  Head of Marketing

  Nov 2025 - Present

  illumend is the next generation of insurance compliance, powered by AI and built for people.

  • Led marketing strategy to build brand awareness and accelerate demand for the AI-native COI platform.
  • Owned go-to-market positioning and product marketing for Lumie™, the company’s AI compliance guide.
  • Implemented analytics and forecasting to inform executive decision-making and optimize spend.
  • Managed performance marketing, content, and partner programs to drive pipeline and customer acquisition.
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  LEFF

  Vice President of Marketing And Business Development

  Jan 2024 - Dec 2025

  Leff is a content marketing company that transforms ideas, expertise, and research into strategic thought leadership and creative assets.

  • Directed data-driven audience segmentation and multi-channel campaigns to identify high-growth segments and broaden market reach.
  • Expanded demand generation programs and nurturing to enhance the qualified prospect pipeline.
  • Championed AI-powered marketing automation, SEO/SEM optimization, and performance workflows to scale content production.
  • Established marketing budgets, advanced analytics frameworks, and forecasting models to optimize ROI and support C-suite decisions.
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  Telarus

  Vice President Corporate Marketing

  Jan 2021 - Dec 2024

  Telarus is a leading technology services distributor that empowers advisors with solutions, sales engineering, and tools to accelerate partner success.

  • Directed corporate marketing across product marketing, demand generation, PR, multimedia, and social media to amplify brand and partner engagement.
  • Spearheaded a company-wide brand transformation and GTM strategy to reposition the company and differentiate in the marketplace.
  • Engineered integrated demand generation programs for events and digital campaigns using ABM and marketing automation to expand pipeline.
  • Led development and execution of an integrated brand and content strategy across digital and offline platforms to ensure consistent identity.
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  Bisk

  Director- Corporate & Brand Marketing

  Jan 2019 - Dec 2021

  Bisk is an online learning services provider partnering with universities and businesses to deliver flexible, high-quality online education.

  • Architected integrated ABM strategies to deepen enterprise relationships and optimize customer acquisition.
  • Oversaw multi-channel demand generation across email, social, display, paid media, and content to drive leads and revenue.
  • Led website and landing page optimization with analytics and UX improvements to boost engagement and conversion.
  • Partnered with executive leadership to align marketing investments and martech integrations with long-term organizational goals.
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  Supplemental Health Care

  Director of Marketing and Communications

  Jan 2017 - Dec 2019

  Supplemental Health Care connects healthcare and school professionals with opportunities across hospitals, schools, home health, and other care settings.

  • Directed a comprehensive marketing rebrand including new tagline, logo redesign, and targeted advertising to reposition the brand.
  • Launched a future-focused digital strategy with paid/organic social, automated HubSpot nurtures, and influencer/testimonial marketing.
  • Introduced data-driven engagement frameworks and marketing automation to strengthen UX and accelerate lead-to-conversion.
  • Forged cross-functional partnerships to amplify brand perception via influencer programs, testimonials, and creative content strategies.
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  Outsource Access

  Director of Marketing Strategy

  Jan 2016 - Dec 2017

  Outsource Access provides world-class virtual assistant teams and strategic outsourcing to help U.S. businesses scale efficiently and sustainably.

  • Developed digital and offline marketing strategies—including SEO, PPC, social, and email—to drive client pipeline growth.
  • Managed content marketing and creative campaigns for blogs, videos, infographics, and offline initiatives aligned to client ROI.
  • Built and maintained key client relationships while delivering data-driven performance reporting and marketing insights.
  • Led strategic marketing workshops for healthcare and real estate clients focusing on lead generation and performance optimization.
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  MyMatrixx by Evernorth

  Director of Marketing

  Jan 2014 - Dec 2016

  myMatrixx is a pharmacy benefit management company dedicated to workers’ compensation, delivering clinical expertise, service, and analytics.

  • Directed B2B and B2C marketing strategies positioning the company as a leading SaaS-based PBM for workers’ compensation.
  • Launched a thought leadership platform featuring white papers, video storytelling, and digital content to establish clinical authority.
  • Collaborated with executive leadership to align demand generation, product marketing, and customer acquisition with revenue goals.
  • Oversaw marketing and PR P&L, ensuring efficient resource allocation and performance-driven decision-making.
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  Habitat for Humanity International

  Manager of Brand Strategy and Special Initiatives

  Jan 2013 - Dec 2014

  Habitat for Humanity is a global nonprofit that helps families build and improve affordable housing while advocating for systemic housing solutions.

  • Designed and implemented an enterprise-wide brand strategy including naming architecture and portfolio management.
  • Established centralized brand governance, digital guidelines, and creative standards to ensure consistency across affiliates.
  • Partnered with research and analytics to evaluate brand impact and measure marketing effectiveness.
  • Directed cross-platform campaigns and partner activations to increase donor engagement and organizational visibility.
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  ESPN

  Sales and Marketing Account Executive

  Jan 2008 - Dec 2013

  ESPN is a leading multiplatform sports entertainment brand delivering premium content across TV, digital, audio, and streaming.

  • Oversaw day-to-day sales and marketing operations to support advertising revenue growth and cross-network promotions.
  • Supported sales executives and content teams to develop client proposals and integrated sponsorship packages.
  • Coordinated execution of marketing campaigns across broadcast, digital, and cross-platform initiatives.
  • Promoted from assistant to coordinator after demonstrating leadership in client relations and revenue-focused execution.
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  Petrobras

  International Intern- Via Georgia State University's Office of International Studies

  Aug 2007 - Nov 2007

  Petrobras is a Brazilian energy company focused on producing and supplying oil, gas, and energy solutions with commitments to sustainability.

  • Completed an international internship via Georgia State University's Office of International Studies at Petrobras.
  • Gained exposure to global energy operations and supported cross-border projects and stakeholder collaboration.
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  DISH TV

  T. Howard Foundation Summer Fellow

  May 2007 - Aug 2007

  Dish Network is a U.S.-based entertainment and telecommunications company offering satellite TV, streaming services, and 5G network development.

  • Selected as a T. Howard Foundation Summer Fellow to gain hands-on media experience and professional development.
  • Supported sales and marketing initiatives while participating in industry-focused projects and mentorship.
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  Georgia State University

  MBA Program

  Jan 2006 - Dec 2008

  Georgia State University is a large urban public research university in Atlanta, offering diverse programs and strong industry connections.

  • Completed MBA studies with dual concentrations in International Business and Marketing.
  • Engaged in coursework and projects focused on global strategy and marketing applications.
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  Turner (Turner Broadcasting System, Inc)

  NE Regional Marketing & Affiliate Sales Assistant and Sales Coordinator

  Jan 2002 - Dec 2006

  Turner is a global entertainment and news company operating brands such as CNN, TBS, TNT, Cartoon Network, and Turner Sports.

  • Oversaw regional sales and marketing operations to support affiliate relationships and advertising revenue.
  • Assisted sales executives with client proposals, sponsorship packages, and integrated marketing strategies.
  • Coordinated marketing campaigns across broadcast, digital, and cross-platform initiatives.
  • Promoted to Sales Coordinator after demonstrating leadership in client relations and campaign execution.