Chad D.

illumend is the next generation of insurance compliance, powered by AI and built for people.

• Led marketing strategy to build brand awareness and accelerate demand for the AI-native COI platform.
• Owned go-to-market positioning and product marketing for Lumie™, the company’s AI compliance guide.
• Implemented analytics and forecasting to inform executive decision-making and optimize spend.
• Managed performance marketing, content, and partner programs to drive pipeline and customer acquisition.

Leff is a content marketing company that transforms ideas, expertise, and research into strategic thought leadership and creative assets.

• Directed data-driven audience segmentation and multi-channel campaigns to identify high-growth segments and broaden market reach.
• Expanded demand generation programs and nurturing to enhance the qualified prospect pipeline.
• Championed AI-powered marketing automation, SEO/SEM optimization, and performance workflows to scale content production.
• Established marketing budgets, advanced analytics frameworks, and forecasting models to optimize ROI and support C-suite decisions.

Telarus is a leading technology services distributor that empowers advisors with solutions, sales engineering, and tools to accelerate partner success.

• Directed corporate marketing across product marketing, demand generation, PR, multimedia, and social media to amplify brand and partner engagement.
• Spearheaded a company-wide brand transformation and GTM strategy to reposition the company and differentiate in the marketplace.
• Engineered integrated demand generation programs for events and digital campaigns using ABM and marketing automation to expand pipeline.
• Led development and execution of an integrated brand and content strategy across digital and offline platforms to ensure consistent identity.

Bisk is an online learning services provider partnering with universities and businesses to deliver flexible, high-quality online education.

• Architected integrated ABM strategies to deepen enterprise relationships and optimize customer acquisition.
• Oversaw multi-channel demand generation across email, social, display, paid media, and content to drive leads and revenue.
• Led website and landing page optimization with analytics and UX improvements to boost engagement and conversion.
• Partnered with executive leadership to align marketing investments and martech integrations with long-term organizational goals.

Supplemental Health Care connects healthcare and school professionals with opportunities across hospitals, schools, home health, and other care settings.

• Directed a comprehensive marketing rebrand including new tagline, logo redesign, and targeted advertising to reposition the brand.
• Launched a future-focused digital strategy with paid/organic social, automated HubSpot nurtures, and influencer/testimonial marketing.
• Introduced data-driven engagement frameworks and marketing automation to strengthen UX and accelerate lead-to-conversion.
• Forged cross-functional partnerships to amplify brand perception via influencer programs, testimonials, and creative content strategies.

Outsource Access provides world-class virtual assistant teams and strategic outsourcing to help U.S. businesses scale efficiently and sustainably.

• Developed digital and offline marketing strategies—including SEO, PPC, social, and email—to drive client pipeline growth.
• Managed content marketing and creative campaigns for blogs, videos, infographics, and offline initiatives aligned to client ROI.
• Built and maintained key client relationships while delivering data-driven performance reporting and marketing insights.
• Led strategic marketing workshops for healthcare and real estate clients focusing on lead generation and performance optimization.

myMatrixx is a pharmacy benefit management company dedicated to workers’ compensation, delivering clinical expertise, service, and analytics.

• Directed B2B and B2C marketing strategies positioning the company as a leading SaaS-based PBM for workers’ compensation.
• Launched a thought leadership platform featuring white papers, video storytelling, and digital content to establish clinical authority.
• Collaborated with executive leadership to align demand generation, product marketing, and customer acquisition with revenue goals.
• Oversaw marketing and PR P&L, ensuring efficient resource allocation and performance-driven decision-making.

Habitat for Humanity is a global nonprofit that helps families build and improve affordable housing while advocating for systemic housing solutions.

• Designed and implemented an enterprise-wide brand strategy including naming architecture and portfolio management.
• Established centralized brand governance, digital guidelines, and creative standards to ensure consistency across affiliates.
• Partnered with research and analytics to evaluate brand impact and measure marketing effectiveness.
• Directed cross-platform campaigns and partner activations to increase donor engagement and organizational visibility.

ESPN is a leading multiplatform sports entertainment brand delivering premium content across TV, digital, audio, and streaming.

• Oversaw day-to-day sales and marketing operations to support advertising revenue growth and cross-network promotions.
• Supported sales executives and content teams to develop client proposals and integrated sponsorship packages.
• Coordinated execution of marketing campaigns across broadcast, digital, and cross-platform initiatives.
• Promoted from assistant to coordinator after demonstrating leadership in client relations and revenue-focused execution.

Petrobras is a Brazilian energy company focused on producing and supplying oil, gas, and energy solutions with commitments to sustainability.

• Completed an international internship via Georgia State University's Office of International Studies at Petrobras.
• Gained exposure to global energy operations and supported cross-border projects and stakeholder collaboration.

Dish Network is a U.S.-based entertainment and telecommunications company offering satellite TV, streaming services, and 5G network development.

• Selected as a T. Howard Foundation Summer Fellow to gain hands-on media experience and professional development.
• Supported sales and marketing initiatives while participating in industry-focused projects and mentorship.

Georgia State University is a large urban public research university in Atlanta, offering diverse programs and strong industry connections.

• Completed MBA studies with dual concentrations in International Business and Marketing.
• Engaged in coursework and projects focused on global strategy and marketing applications.

Turner is a global entertainment and news company operating brands such as CNN, TBS, TNT, Cartoon Network, and Turner Sports.

• Oversaw regional sales and marketing operations to support affiliate relationships and advertising revenue.
• Assisted sales executives with client proposals, sponsorship packages, and integrated marketing strategies.
• Coordinated marketing campaigns across broadcast, digital, and cross-platform initiatives.
• Promoted to Sales Coordinator after demonstrating leadership in client relations and campaign execution.