- SalesRevenue
What a chief revenue officer owns, what the role costs full-time and fractionally, and how a CRO differs from a VP of sales. Plus when to hire one.
Chanel T.
San Francisco, CA, USA
build revenue engines, fix broken sales systems, and help companies scale faster with smarter strategy and execution.
With a proven ability to navigate complex sales environments and drive revenues in the competitive SaaS domain, I stand out as a high-performance Territory Account Manager. My journey is marked by a passion for unlocking client potential and fostering long-term relationships, leveraging deep market insight and innovative strategies. Embracing challenges as opportunities, I excel at identifying growth areas and implementing solutions that elevate business performance and customer satisfaction. My commitment to sales excellence is fueled by a relentless drive to exceed expectations and deliver tangible results.
Work
Fractional CMO & Growth Strategist
eandjbbq.comLed digital marketing and customer acquisition strategy for restaurant, optimizing website, launching local ads via Google Business, and implementing SMS campaigns through POS. Planned quarterly revenue goals and ad spend. My efforts resulted in a new customer base, increased traffic, and higher promotional engagement.
Sales operator / Revenue architect lane
Developed and implemented prospecting and sales systems, including CRM structure, outreach strategies (cold calling, door knocking, LinkedIn), and sales scripts. Trained teams through role-play and built daily/weekly sales cadences. My efforts resulted in increased pipeline activity, improved conversion rates, and more consistent revenue growth.
- naturalhair.org
Acted as Fractional Creative Director, aligning brand identity across website, content, and campaigns. Led visual strategy, shoot direction, and product storytelling. My efforts resulted in a polished brand presence, improved customer experience, and measurable growth in engagement and sales.
Built Revenue & Client Success Systems
you42.comBuilt sales and client success infrastructure for startup, including CRM workflows, GTM strategy, and onboarding systems. Managed full lifecycle from prospecting to account management. My efforts resulted in improved client retention, stronger pipeline visibility, and scalable growth systems.
Experience
Mor Social
Founder
Oct 2023 - Present
Mor Social is a marketing services company based in Atlanta, Georgia.
You42
Network Manager
Mar 2021 - Jul 2023
You42 is an Atlanta-based entertainment company allowing creators to share videos, music, and podcasts, and offers monetization options for their content.
- Used consultative selling techniques to identify current and future connectivity solutions for clients.
- Led and supported client vision on the You42 platform for large-scale global engagements, managing risk, budget, and client relationships.
- Created and maintained a pipeline of sales leads, conducting market research to determine and qualify new business opportunities.
- Managed and created engaging social media content, staying up-to-date with emerging trends to maximize effectiveness and increase engagement.
- Collaborated with the marketing team to maintain a social media strategy based on client launches, increasing follower engagement and curiosity.
AT&T
Area Sales Manager
Jun 2018 - Jan 2021
AT&T is a global telecommunications and media company, providing mobile and fixed-line services and digital entertainment to consumers, businesses and other areas.
- Executed and succeeded on monthly sales initiatives, driving the team to meet or exceed sales targets.
- Oversaw operations for multiple market stores, ensuring compliance with company policies and procedures, and maintaining store stability.
- Implemented security measures to protect merchandise and provided a safe and clean environment for employees and customers.
- Developed monthly action plans for store managers, driving team motivation and analyzing performance metrics to initiate corrective actions.
AT&T
Store Manager
Jan 2016 - May 2018
AT&T
Assistant Manager
Feb 2014 - May 2016
Related Blog Posts
What Is a Chief Revenue Officer (CRO)? Role, Cost & How to Hire (2026) What Is Fractional Sales? Role, Cost & How to Hire (2026) - SalesFractional
Learn what fractional sales is, what a fractional sales leader does, and real hourly rates. Get matched with vetted sales talent in days, not months.
What Is a Sales Consultant? Roles, Responsibilities, and When to Hire One - SalesConsultant
Learn what a sales consultant does, common services they provide, and when companies should hire a sales consultant to improve revenue growth.
Similar Members
Helping early-stage technical founders get their first sales motion working
Hire Ben M.Passionate entrepreneur; Great sense for upside potential in businesses; Helping build tomorrow's story.
Hire Andres M.Chris H. Fractional Enterprise Account Manager- Clarivate
- New Oriental Education & Technology Group
- RBC Brewin Dolphin
Account Manager @ Clarivate | MBA, Sales Strategy
Hire Chris H.
