- SalesRevenue
What a chief revenue officer owns, what the role costs full-time and fractionally, and how a CRO differs from a VP of sales. Plus when to hire one.
Ben M.
London, UK
Helping early-stage technical founders get their first sales motion working
Early-stage technical founders rarely fail because the product is wrong. They struggle because getting the first real sales motion working is hard.
I work hands-on with early-stage technical founders to help them turn complex B2B products into their first repeatable revenue. That means embedding directly — pressure-testing positioning, running early sales conversations, opening initial markets, and helping founders build a sales motion that works before scaling.
I’ve spent 25+ years working with f…
Work
BinaryBeer | Smart Keg Solution
binarybeer.ioRevolutionising the draught beer industry with smart keg technology, real-time tracking, & actionable insights to drive informed decisions.
Real-Time Sample Monitoring for Pathology & Healthcare - BinaryMed
binarymed.ioBinaryMed provides real-time sample monitoring solutions, delivering 24/7 visibility, automated temperature tracking, and audit-ready data.
Experience
revenuesystem
Founder
Nov 2025 - Present
GTM Expertise
Founder
Nov 2024 - Present
BinaryMed
Advisory & Execution
Jan 2022 - Present
BinaryBeer
Advisory & Execution
Sep 2021 - Present
Ziplake
Founder
Jan 2020 - Present
Vee24
Advisory & Execution
Feb 2024 - Nov 2025
PD Plus
Advisory & Execution
Mar 2023 - Mar 2024
Watching That
Advisory & Execution
Jan 2021 - Mar 2022
Livepeer Studio
Advisory & Execution
Jan 2020 - Nov 2024
S/V Long Summer
Captain
May 2019 - Aug 2023
Brightcove
Vice President, Asia
Jan 2017 - Dec 2019
Brightcove
General Manager, Asia
Jan 2017 - Dec 2017
Brightcove
Technical Director, Asia
Jan 2016 - Dec 2017
Brightcove
Senior Technical Consultant, Media
Jan 2014 - Dec 2016
Grass Valley
Presales Consultant/Playout Solutions Lead, APAC
Jan 2012 - Dec 2014
Grass Valley
Bid Manager - Asia
Jan 2011 - Dec 2012
Gencom Technology
Project Solutions Engineer
Jan 2009 - Dec 2011
Nine Network Australia
Broadcast IT Engineer
Jan 2007 - Dec 2009
BBC
Broadcast Engineer
Jan 2002 - Dec 2002
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