Ben M.

Early-stage technical founders rarely fail because the product is wrong. They struggle because getting the first real sales motion working is hard.

I work hands-on with early-stage technical founders to help them turn complex B2B products into their first repeatable revenue. That means embedding directly — pressure-testing positioning, running early sales conversations, opening initial markets, and helping founders build a sales motion that works before scaling.

I’ve spent 25+ years working with founder-led technology companies, selling complex products into enterprise buyers and helping teams overcome early commercial challenges like unclear messaging, stalled early pipeline, market entry without local teams, and founder-led sales that don’t yet scale.

My work typically focuses on:

• Early-stage go-to-market and revenue diagnostics

• Hands-on market entry and first enterprise deals

• Fractional sales leadership before a full-time hire makes sense

I work best with founders who have strong technical products, early traction, and need experienced execution to move from early wins to repeatable revenue.

If that sounds like your situation, a go-to-market reality check is usually the best place to start.

🎥 I also run GTM Expertise (https://www.gtmexpertise.com), the best place to hear candid stories bringing insights and expertise from experienced GTM Experts.