Chelsey M.

Experience

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  BLKBOOK

  Founder

  May 2024 - Present

  BLKBOOK is an AI-powered networking platform that connects high-impact professionals and businesses through virtual speed networking events tailored to their goals, fostering meaningful and productive connections.

  • Designed and launched a virtual speed networking platform using an innovative matchmaking system, significantly enhancing professional networking efficiency.
  • Successfully executed over seven pilot networking events in a short span, demonstrating the platform’s viability and receiving positive feedback from participants.
  • Implemented a unique event theme structure (raise, build, scale, hire) to address targeted networking needs, facilitating focused and impactful professional connections.
  • Initiated and managed early-stage fundraising efforts, indicating strategic foresight and ability to secure resources for sustainable growth.
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  eSUB Construction Software

  Demand Generation Manager

  Oct 2022 - Nov 2023

  eSUB Construction Software develops a project management platform geared specifically towards subcontractors to manage time, materials, and documentation in an effort to enhance productivity and mitigate risks.

  • Developed and implemented a comprehensive demand generation strategy, achieving a more than 50% increase in qualified leads within 6 months through targeted campaigns and optimization efforts.
  • Launched over 20 new marketing campaigns generating 369 opportunities and contributing to $1.4M in pipeline revenue.
  • Implemented a comprehensive lead nurturing program resulting in a 33% increase in conversion rates.
  • Built and managed a robust marketing reporting dashboard focusing on KPIs such as campaign and revenue attribution, conversion rates, forecasting, and ROI, directly influencing strategic decision-making and budget allocations.
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  Cannack

  Owner, DemandGen & RevOps Consultant

  Jun 2017 - Oct 2022

  Cannack specializes in lead generation, marketing and sales automation and CRM Implementation to create steady, predictable revenue streams for B2B and vertically integrated organizations in the cannabis industry.

  • Led multi-channel lead generation initiatives, employing landing pages, creative copy, retargeting ads, social media, and SMS automation tools, boosting client sales.
  • Spearheaded sales process improvements and hyper-targeted outreach/nurturing campaigns, resulting in increased sales across client accounts.
  • Directed inbound marketing projects, including buyer persona development, content marketing strategies, and SEO/SEM initiatives, enhancing brand presence and engagement.
  • Successfully produced webinars, virtual conferences, and events, generating over $1M in sponsorship and ticket sales.
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  seoWorks

  Digital Analyst

  May 2016 - Jun 2017

  The SEO Works are an award-winning provider of search marketing, websites, and paid social for leading brands and prospering SME’s, aiming to get businesses more customers online.

  • Leveraged data and analytics to drive insights and implement inbound marketing strategies, significantly increasing conversion rates and rapidly growing a user base.
  • Managed SEO for diverse US & International clients, presenting link building strategies to enhance brand awareness and drive off-site traffic.
  • Conducted comprehensive competitor research and backlink analysis using tools such as Majestic, Screaming Frog, and Xenu, strengthening clients' online presence.
  • Negotiated with influencers and organized partnerships, guest posts, and product reviews, thereby raising discount and event awareness and enhancing client engagement.
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  iMatrix

  Client support coach

  May 2014 - May 2015

  iMatrix specializes in advanced website and digital marketing solutions, focusing on health and wellness practices with services ranging from website design to SEO and digital advertising.

  • Designed and customized digital elements such as banners, logos, and social media pages for clients, enhancing their online presence across platforms.
  • Implemented SEO best practices for clients in specialized industries (Veterinarian, Chiropractic, Optometry), significantly improving their search engine rankings.
  • Educated clients on the latest trends in SEO and consumer behavior, ensuring they remain competitive in their respective fields.
  • Successfully managed technical client issues, including DNS and Mail Records troubleshooting, contributing to reduced retention rates by delivering expert client support.
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  MarketStar

  Google Specialist

  Oct 2012 - Jan 2013

  MarketStar specializes in accelerating sales and achieving revenue goals for businesses through outsourced direct sales, partner channel, and customer success solutions.

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  Target

  Electronics

  Sep 2010 - Oct 2012

  Target is a general merchandise retailer with stores in all 50 U.S. states and the District of Columbia.

  • Read and constructed store layouts, adapting efficiently to varied store formats and remodeling requirements throughout San Diego county.
  • Assured exceptional customer service, managing POS transactions and educating guests on the latest technologies, leading to enhanced customer satisfaction and loyalty.
  • Handled extensive product stocking and merchandising, ensuring optimal shelf presentation and availability.
  • Played a key role in the execution of store remodels and setting of promotional signs, contributing to the store’s visual appeal and promotional effectiveness.