Daniel O.

TrueDialog provides a scalable, personalized SMS texting platform for businesses and educational institutions.

• Manage digital acquisition team, responsible for developing the overall acquisition strategy
• for uShip and driving the integration and execution across multiple platforms and go to
• market. 2018 and 2019 uShip “Manager of the Year” award winner.
• Responsible for forecasting $20M/year business line, managing corresponding $5M/year
• budget and developing digital acquisition strategy to achieve goals.
• Marketing liaison with senior leadership team to identify and analyzes competition, channel
• trends, market opportunities, products and activities in the marketplace including
• development of competitive strategies.
• Relaunched affiliate marketing program that has achieved 50% year / year revenue growth
• since implementation.

• Built and optimized a demand generation center of excellence based on the Sirius Decisions
• Framework, which successfully created demand, filled sales pipeline, and tracked closed-loop
• reporting for independent restaurants.
• Utilized grassroots tactics to maximize budget and create "demand creation programs in a
• box" for direct sales, resulting in a 50% YoY increase in SQLs.
• Rebuilt the tele-prospecting process and developed service-level agreements (SLAs) between
• marketing and sales, resulting in a 45% increase in MQLs to SQLs and a 20% decrease in
• lead processing time.
• Implemented Marketo from the ground-up, restructuring and refining the lead scoring
• program to ensure accurate scoring results.

• Managed lead-driven direct response Ad Network platforms, including Facebook, Twitter,
• and Content Ad Networks, resulting in a 2.5x return on investment.
• Developed a system for identifying areas of opportunity and maintaining profitability within
• new platforms, while training marketing associates to maintain those systems.
• Utilized data analysis to aggregate large amounts of data and identify patterns and trends,
• increasing customer acquisition

• Led the design and execution of brand awareness and lead generation for all CoveritLive
• marketing activities, including email marketing, SEO/SEM, paid advertising, and
• conference/industry events.
• Constructed campaigns to drive new customers through the CoveritLive self-serve
• subscription offering, resulting in a 15% YoY increase in self-serve revenue.
• Lowered customer churn rate by 25% through the implementation of a new customer email
• program and monthly best practices e-newsletter.

• Manage AMD's global SEO program, monitoring over 20,000 keywords, 27 million quarterly
• web visits, and $23 million in revenue per quarter, and driving overall best practices across
• all business units.
• Manage AMD's cross-organization online mobile team, researching and launching AMD
• mobile online web initiatives, including an Android/HTML 5 app and responsive design
• website based on fluid grid, flexible images, and media queries.

National Instruments designs software-connected test and measurement systems for various industries globally.

GSD&M is a full-service advertising agency focused on using creativity to enhance client businesses in Austin, TX.

Now part of 9thWonder, Fogarty Klein Monroe was a strategic marketing and media agency.