Daniel O.

Experience

• 

  TrueDialog: Enterprise-Grade SMS Texting Platform

  VP, Demand Generation

  Oct 2023 - Present

  TrueDialog provides a scalable, personalized SMS texting platform for businesses and educational institutions.

• 

  uShip

  Sr Director, Growth Marketing

  Feb 2022 - Mar 2023

  • Manage digital acquisition team, responsible for developing the overall acquisition strategy
  • for uShip and driving the integration and execution across multiple platforms and go to
  • market. 2018 and 2019 uShip “Manager of the Year” award winner.
  • Responsible for forecasting $20M/year business line, managing corresponding $5M/year
  • budget and developing digital acquisition strategy to achieve goals.
  • Marketing liaison with senior leadership team to identify and analyzes competition, channel
  • trends, market opportunities, products and activities in the marketplace including
  • development of competitive strategies.
  • Relaunched affiliate marketing program that has achieved 50% year / year revenue growth
  • since implementation.
• 

  uShip

  Director of Global Demand Generation

  Jul 2019 - Jan 2022
• 

  uShip

  Sr. Demand Generation Manager

  Jul 2018 - Jul 2019
• 

  HotSchedules

  Demand Generation Manager

  Jun 2015 - Jun 2018

  • Built and optimized a demand generation center of excellence based on the Sirius Decisions
  • Framework, which successfully created demand, filled sales pipeline, and tracked closed-loop
  • reporting for independent restaurants.
  • Utilized grassroots tactics to maximize budget and create "demand creation programs in a
  • box" for direct sales, resulting in a 50% YoY increase in SQLs.
  • Rebuilt the tele-prospecting process and developed service-level agreements (SLAs) between
  • marketing and sales, resulting in a 45% increase in MQLs to SQLs and a 20% decrease in
  • lead processing time.
  • Implemented Marketo from the ground-up, restructuring and refining the lead scoring
  • program to ensure accurate scoring results.

• Home Improvement Leads

  Marketing Innovation Manager

  Sep 2014 - May 2015

  • Managed lead-driven direct response Ad Network platforms, including Facebook, Twitter,
  • and Content Ad Networks, resulting in a 2.5x return on investment.
  • Developed a system for identifying areas of opportunity and maintaining profitability within
  • new platforms, while training marketing associates to maintain those systems.
  • Utilized data analysis to aggregate large amounts of data and identify patterns and trends,
  • increasing customer acquisition
• 

  CoveritLive

  Marketing Programs Manager

  Mar 2013 - Jul 2014

  • Led the design and execution of brand awareness and lead generation for all CoveritLive
  • marketing activities, including email marketing, SEO/SEM, paid advertising, and
  • conference/industry events.
  • Constructed campaigns to drive new customers through the CoveritLive self-serve
  • subscription offering, resulting in a 15% YoY increase in self-serve revenue.
  • Lowered customer churn rate by 25% through the implementation of a new customer email
  • program and monthly best practices e-newsletter.
• 

  AMD

  Online Marketing Manager, Search/Mobile Strategy

  Jan 2011 - Mar 2013

  • Manage AMD's global SEO program, monitoring over 20,000 keywords, 27 million quarterly
  • web visits, and $23 million in revenue per quarter, and driving overall best practices across
  • all business units.
  • Manage AMD's cross-organization online mobile team, researching and launching AMD
  • mobile online web initiatives, including an Android/HTML 5 app and responsive design
  • website based on fluid grid, flexible images, and media queries.
• 

  National Instruments

  Emerging Media Analyst

  Apr 2010 - Jan 2011

  National Instruments designs software-connected test and measurement systems for various industries globally.

• 

  National Instruments

  Advertising Specialist

  Mar 2008 - Jan 2011
• 

  GSD&M Idea City

  Event Marketing Manager

  Aug 2006 - Jan 2008

  GSD&M is a full-service advertising agency focused on using creativity to enhance client businesses in Austin, TX.

• 

  Fogarty Klein Monroe

  Media Supervisor

  Jan 2005 - Dec 2006

  Now part of 9thWonder, Fogarty Klein Monroe was a strategic marketing and media agency.

• 

  Fogarty Klein Monroe

  Sr. Media Planner

  Jan 2004 - Dec 2006