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Chris J.

Empowering Growth in Health and Wellness through Strategic Leadership and Operational Excellence

Chris Jacobson is a seasoned operations executive with a rich background in franchising, health & wellness, and fitness sectors. Specializing in scaling operations, Chris excels in building high-performance teams and spearheading revenue growth for both franchise and corporate entities. With a hands-on approach to P&L management across multi-regional landscapes, Chris has mastered leading teams through expansions, turnarounds, and performance boosts—always with a keen focus on improving profitability and operational efficiency. His approach marries strategic insight with practical field leadership, prioritizing people development, process enhancement, and sustainable growth. Chris thrives in environments demanding operational brilliance, leadership cultivation, and disciplined execution, making him an invaluable asset to private-equity-backed and growth-stage companies aiming for long-term success.

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Chris J.

Experience

Jun 2024 — May 2025
The Joint Chiropractic

The Joint Chiropractic

Senior Director of Franchise Operations

The Joint Chiropractic is a leading operator of modern, affordable chiropractic clinics with a network of over 850 locations, offering no-insurance, patient-centric care.

  • Directed operations across a nation-wide network of 850+ chiropractic offices, enhancing the efficiency and quality of healthcare delivery.
  • Implemented innovative operational strategies that led to significant improvements in patient care and service accessibility.
  • Played a pivotal role in expanding clinic network, directly contributing to the company's growth and accessibility in new markets.
  • Led and mentored a high-performing team, fostering a culture focused on quality care and patient wellness.
Feb 2024 — Jun 2024
The Joint Chiropractic

The Joint Chiropractic

Director-Corporate Clinic & Western U.S. Franchise Operations

  • Spearheaded franchise operations across the Western U.S., significantly enhancing operational efficiency and franchisee satisfaction.
  • Implemented strategic initiatives that drove substantial growth in franchise operations, marking a notable increase in profitability and brand expansion.
  • Cultivated strong relationships with franchisees, providing them with the support needed to meet and exceed operational benchmarks.
  • Led cross-functional teams to ensure seamless execution of franchise operations, setting new standards in franchise management and operational excellence.
May 2022 — Feb 2024
The Joint Chiropractic

The Joint Chiropractic

Director of Operations-Corporate Clinics

  • Managed corporate clinic operations, ensuring consistent delivery of high-quality chiropractic care across more than 1,300 locations.
  • Oversaw a significant operational budget, implementing cost-saving measures that maximized financial efficiency without compromising on service quality.
  • Successfully led high-impact projects that enhanced clinic operations and patient satisfaction, contributing to the brand's reputation for excellence.
  • Developed and mentored a team of operations professionals, fostering skills critical for ensuring the smooth functioning of clinic services.
Jan 2022 — May 2022
The Joint Chiropractic

The Joint Chiropractic

Senior Franchise Business Consultant

  • Played a key role as a senior consultant, advising on high-level operational changes and strategic initiatives that propelled company growth.
  • Led cross-functional project teams, delivering complex strategic initiatives on time and within budget, directly impacting the company's bottom line.
  • Crafted executive-level presentations and reports, influencing key decision-making processes and strategic direction.
  • Built a reputation for exceptional analytical skills, consistently providing insights that drove improvements in operations and strategic planning.
Jan 2020 — Jan 2022
The Joint Chiropractic

The Joint Chiropractic

Franchise Business Consultant

  • Managed contracted services for over 1,300 stores, ensuring the highest standards of service while overseeing a $30 million budget.
  • Led projects focused on reducing expenses and operational efficiencies, significantly improving profitability and operational ease.
  • Spearheaded contractor relationship management, aligning service execution with company standards and building strong partnerships.
  • Contributed to strategic initiatives that enhanced store operations, directly supporting the enterprise-wide brand image and service quality.
May 2017 — Jan 2020
The Joint Chiropractic

The Joint Chiropractic

Regional Sales and Operations Manager

  • Oversaw sales and operational management across regions, demonstrating leadership in executing company initiatives to boost sales and EBITDA.
  • Developed and executed strategies that enhanced regional sales performance, establishing benchmarks for excellence in retail operations.
  • Fostered team development and performance, leading to record-breaking sales achievements within the assigned regions.
  • Implemented innovative operational practices that enhanced efficiency at the store level, contributing to the overall success of regional operations.
Jan 2016 — May 2017
The Joint Chiropractic

The Joint Chiropractic

District Manager

  • Spearheaded strategic planning, managing and leading project teams in the execution of high-profile company initiatives that boosted sales and EBITDA.
  • Delivered well-organized, executive-ready presentations, influencing decision-makers and establishing the value of the strategic planning team.
  • Led enterprise-wide projects from concept through execution, ensuring alignment with company goals and financial objectives.
  • Collaborated cross-functionally to develop strategies that effectively addressed market challenges, driving the company forward in highly competitive environments.
Oct 2015 — Jan 2016
Tanger Factory Outlet Centers, Inc.

Tanger Factory Outlet Centers, Inc.

Manager of Operations and Marketing/AGM

Tanger Inc. is a leading owner and operator of outlet and open-air retail shopping destinations, offering a diverse mix of over 3,000 stores operated by more than 700 brand name companies across tourist destinations and vibrant markets.

  • Directed strategic planning and execution for contracted services across the Tanger portfolio, overseeing a significant budget and ensuring service excellence.
  • Fostered strong relationships with contractors and vendors, enhancing service delivery and operational efficiency across all Tanger locations.
  • Led initiatives to streamline operational procedures, resulting in significantly lowered operational costs and increased efficiency.
  • Played a crucial role in the development and implementation of key company projects, significantly improving operational effectiveness and customer satisfaction.
Apr 2014 — Jun 2015
PetSmart

PetSmart

Strategic Planning Manager, Manager of Strategy Execution

Jun 2012 — Apr 2014
PetSmart

PetSmart

Manager of Contracted Services

Sep 2011 — Jun 2012
PetSmart

PetSmart

Fixtures & Equipment Project Manager

Aug 2007 — Sep 2011
PetSmart

PetSmart

Store Director

Apr 2007 — Aug 2007
PetSmart

PetSmart

Operations Manager

Dec 2006 — Apr 2007

Hi-Health Corporation

Store Manager

Jan 2004 — Dec 2006

Play It Again Sports and Fitness

Store Manager/Area Manager

Feb 2002 — Jan 2004
Alltel Wireless

Alltel Wireless

Professional Customer Service Representative

Nov 2000 — Feb 2002
Bally Total Fitness

Bally Total Fitness

Pro Shop Manager